On this week’s podcast, Keith Esterly joins us from his home office in Bucks County, PA, where he serves as chief learning architect for the Home Technology Specialists of America (HTSA), a leading North American trade consortium. Keith has a unique role within HTSA in that he was brought on board to help members learn fresh ideas, but specifically become better at selling and relationship science. It’s a craft that Keith honed during many years at AV giant Tweeter and then during his nine years as director of talent development at Wal-Mart (yes, Wal-Mart). His artful training techniques have become legendary within the HTSA community, so it’s a unique opportunity to learn how he got so good at what he does and what exactly he teaches to help managers and salespeople to improve in their roles.
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