In this episode of Take-Away with Sam Oches, Sam talks with Claudia Lezcano, CEO of Fuku, the chicken-sandwich fast casual founded by chef David Chang that is now expanding primarily through sporting venues. Fuku about 30 stadium and arena locations across the country, including at Madison Square Garden in New York, Hard Rock Stadium in Miami, and T-Mobile Arena in Las Vegas. Claudia, whose past experience includes marketing roles with Burger King and Church’s Chicken, as well as with the Miami Dolphins and Marlins, joined Fuku about a year ago and she joined the podcast to talk about why Fuku is all in on this nontraditional growth strategy and how the company is improving its operations, branding, and service to maximize its stadium potential. 

In this conversation, you’ll find out why:

• There is an opportunity to change the narrative around bad stadium food
• Forecasts are critical to capitalizing on your potential in a stadium or arena 
• Unleashing the power of your brand begins with consistency 
• The key to thriving in a sports venue is excellent operations
• Your brand should be the icing on the cake of the guest’s stadium experience

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.