If the great outage of 2021 showed us one thing it’s that we need to think bigger for our marketing.

Beth Gebhard walks you through how to develop your marketing strategy beyond your content plan and how you’ll know if it’s working.

Key Takeaway

There was a whole world of marketing long before social media and those methods can create just the pattern interrupt you need to cut through the noise.

We talk about

• What a good marketing strategy covers
• What we could do if we lost social media completely
• The tried and trusted marketing tactic that is so effective yet so few use
• Metrics to monitor your strategy in action
• Beth’s lifestyle boundary for her business
• The worst cookie-cutter advice Beth’s been given on her lifestyle business

Links

To read the transcript and explore other episodes go to dianemayor.com/118