A huge part of passive traffic is creating a web of related content that helps your audience get to know you and your products. Let’s chat about how you can use strategic linking to keep the gears turning on your passive traffic machine.
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Transcripts
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[00:00:35] Last week we talked about the fact that search engines are the power behind passive traffic, and this week we're going to talk about the gears of this machine. When you look at a machine, there are usually a variety of gears that work together to create movement. One gear turns another, and then that causes something else to happen.
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[00:01:27] So first, linking your content together can increase the traffic across different pages of your website. If you have a blog post that ranks really well, you can use that successful post to support other content on your website that could use a little bit more attention. You would just add internal links from that strong post to some other related content on your website, and by doing this, you create a journey for your website visitors.
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[00:02:29] This means they're not following that journey on your website. They are landing on a page and then leaving. So the lower your bounce rate, the better. The problem is bounce rate used to be really easy to find in Google Analytics, and then ever since they switched to GA four, it's a little bit more tricky to find.
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[00:03:14] You'll click on metrics and then add metric. There's a little search bar, find bounce rate, select it, and then click apply. So once you do that, the bounce rate will be on the far right of the table. You might have to scroll over to see the end of the table, but that will show you your bounce rate by
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[00:04:02] Just as a fun fact, people who get most of their traffic from Pinterest tend to have a higher bounce rate. And even though there are a lot of factors that go into bounce rate and can contribute to it, it's still a good overall indicator of whether or not people are sticking around on your website.
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[00:04:41] and then as a result, your bounce rate. Next, linking your content together can also increase your sales. Maybe you've discovered that one of your blog posts is doing the heavy lifting in the sales for one of your products. Let's say it's a bundle of math centers and for whatever reason. It just converts really, really well.
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[00:05:38] But sometimes linking your content together isn't necessarily about where the reader ends up. Instead, it's just about giving them more time to get to know you and your products before they decide to make a purchase. The more time your cold traffic spends on your website, the warmer it becomes, and this can have a very positive impact on your sales.
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[00:06:23] And it all starts with the gears of the passive traffic machine working together. Finally, linking your content together can improve your search performance on Google in more ways than you might expect. As we've talked about before, linking between your posts, the internal linking process, is essential for Google indexing.
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[00:07:13] and one example of this is using video. I have a client who does an excellent job with creating video content for her brand, and then she also publishes weekly blog posts on topics that are usually related to videos that she has recently recorded. The challenge is that sometimes that particular topic is saturated with competitive blog content, and it's difficult to rank on Google with that blog post.
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[00:08:13] This has been a great way for my client to get search traffic for blog post topics that are just a little bit more competitive. Her video kind of does the heavy lifting on page one of Google. But then on the other side of the coin, the passive traffic to your blog can also help you increase your YouTube views or podcast downloads because you can embed that content within your blog posts and really blog posts that have that additional content usually perform a little bit better in search results as well.
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[00:09:15] My course, Bring Your Own Traffic breaks down the essentials of SEO blogging and pinning into one cohesive and manageable workflow. You can check out some free preview lessons at stephanieroyer.podia.com. That's stephanie royer dot po dia.com, or you can find the link in the show notes.
