Jen: 00:00:04

Hello and welcome to the Women Conquer Business Show.

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I'm Jen McFarland joined by Shelley Carney.

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We're your go to small business marketing.

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Covering breaking marketing news.

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That affects you.

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Cool apps we've found and a, how to deep dive into a marketing topic with

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a side of motivation and inspiration.

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We'll also talk a little about our own entrepreneurial journeys as well.

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Are you ready?

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Let's get started.

Jen: 00:00:34

Oh, Hey, here we are.

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Are you ready ? Are you ready?

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New intro for the win?

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Yeah.

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So welcome to Women Conquer Business.

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Today.

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We're going to talk about streamlining your content creation

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with batching or content batching, how to batch your content.

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So who is this for?

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If you feel like you never have time to create content for your

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audience, we are gonna blow your mind.

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With, with content batching today, we're talking about how to streamline

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content creation with batching.

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Are you getting everything you can out of your content?

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I would say likely not.

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Maybe you feel too rushed to get everything done likely.

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Yes.

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You're overwhelmed with tasks.

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Learn how you can carve out time for content batching, which means

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setting aside specific time to create content, lots of content all at once.

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Including setting up a structure for creating batches of content all at once,

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repurposing and then how that can reduce stress and allow you to shine online.

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That sounds pretty fun.

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I.

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I wanna be.

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I wanna listen to this show.

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Well, good.

Shelley: 00:01:40

You got your ears on so you'll hear it all.

Shelley: 00:01:43

My ears on.

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How you doing Shelley?

Shelley: 00:01:45

I'm doing really well.

Shelley: 00:01:48

This week I attended.

Shelley: 00:01:50

Last Saturday, my very first Renaissance fair and Toby.

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And I did that video for our New Mexico day trips.

Shelley: 00:01:58

Oh yeah.

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YouTube channel that we just started.

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And look for that online.

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If you're interested in.

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The Renaissance fair in New Mexico at Las Calandirus, which is a really cool

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place, cuz it's a property with buildings and things from the 1,617 hundreds.

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And, Adobe buildings and everything, and they've maintained it and

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they do tours there and it's a historic site and all of that.

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So it's a really cool place to have a Renaissance fair.

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And we did that on Saturday and today we are interviewing Heather Zeitzwolfe.

Shelley: 00:02:34

She's a profit advisor, and she's going to help us to focus on how we move from

Shelley: 00:02:40

being a content creator, to being a content entrepreneur who actually brings

Shelley: 00:02:44

in money, which I'm pretty excited.

Jen: 00:02:47

She is great.

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Yeah, I was on Heather's show, season one.

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She lives here in Portland.

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She is kind of my neighbor.

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Like I could walk to her house.

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Cool.

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Actually did a retreat.

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At one point, we went to the Pacific and hung out and spent

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a whole day planning content.

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And then we both got busy, so I need to reach out to her and

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check in and see how she's doing so that the Heather Zeitzwolfe.

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That will be fun.

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You'll have a good time.

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Yeah.

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The Renaissance fair.

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I watched some of that last night.

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That was a good episode.

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I enjoyed that.

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I commented because there was a scene where you were driving and I was

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like, is Toby holding that camera?

Shelley: 00:03:22

I was holding the guy, we were going

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like this.

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So that was kinda weird.

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Over, in, over in my world, I was on a podcast.

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Gosh, I think that Brent and I sat down for Talk Commerce.

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I put that in the chat.

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that was probably about a month ago, maybe three weeks ago.

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And it was awesome.

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He's like posting quotes and I'm, like I said, Wow.

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And a part of it is I don't really talk about I talk a lot about leadership.

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I talk a lot about like management stuff that's happened.

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In this episode, I talk a little bit about some of my previous

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experiences that led to me being an entrepreneur, which might be a little

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bit interesting for some people.

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We don't really talk a lot about marketing.

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So if.

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If none of that is interesting to you just take a pass on listening,

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but it's actually a really great show and we've put that in and he

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has a lot of great episodes up there.

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He also interviewed my friend, Kate Bradley Churnis who leads lately.ai.

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And that was how I made that connection.

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And he loves dad jokes, which I love dad jokes.

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So it was, we had a super good time and he tells a dad joke at the beginning,

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which, and asked me if it was something that people could pay for or not.

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And of course I said, yes,

Shelley: 00:04:35

I needed you on Saturday because there was this joke, the troll

Shelley: 00:04:39

thing, you had to tell a joke to the troll in order to get across the bridge.

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so do you wanna hear the joke?

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Okay.

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I can tell the joke.

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Yeah.

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So what happens when two tectonic plates bump into each other?

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I don't know what one plate says to the other.

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It's not my.

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Oh, good one.

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Yeah.

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Which I mean that, that joke rocks.

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Wait.

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Yeah, it's a Groaner.

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That joke rocks.

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It's also very upper crest.

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Tectonic plate jokes.

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I could go on days.

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I will not.

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Cause that's not really what we're talking about here.

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That was a Groaner.

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That was maybe the sad trombone sound effect, like deserving for that.

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I could do it all day.

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Maybe I should have my own separate show.

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That's just dad joke.

Shelley: 00:05:27

You should.

Shelley: 00:05:28

You definitely should.

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So if you're interested in entrepreneurship, a couple dad jokes tune

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in to Talk Commerce with Brent Peterson and I was the guest entrepreneurial

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empathy with Jim McFarland.

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Are you ready for some breaking news

Shelley: 00:05:44

already?

Shelley: 00:05:44

Okay.

Shelley: 00:05:45

Let's see.

Shelley: 00:05:45

I am

Jen: 00:05:48

okay, go.

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So go.

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What up?

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So we have breaking news that TikTok grow.

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We've been reporting on TikTok and some of these other platforms, how Facebook

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and all of this has slowed down.

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So TikTok's growth now may be slowing down.

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That doesn't mean that.

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People aren't on there.

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It just means they're attracting fewer new people.

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It also means it, the other interesting parts about this,

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there are that YouTube's view.

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Time is up.

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Not up as much as TikTok, but you have to realize YouTube is the most widely

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used social media channel out there.

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So they can only go up so far, kind of like TikTok can only go up

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so far and Instagram and Facebook watch time is continuing to fall.

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So that doesn't mean you can't be on Instagram and Facebook.

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It just means that fewer and fewer people are going there to say

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watch videos as they do on TikTok.

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It just depends on your audience, which is what we've been

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talking about again and again.

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So TikTok growth is slowing.

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We will only know if it's gonna level out if it's gonna get another

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bump, we just have to watch that.

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So tagging onto the fact that YouTube is continuing to grow and especially in

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the length of time that people watch.

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So I think the article said that people who are on TikTok watch an

Jen: 00:07:12

average of 94 minutes a day, which I'm just like, oh my gosh, how can

Shelley: 00:07:16

94 minutes down the toilet every day like that, you know,

Shelley: 00:07:20

that time is limited resource

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people.

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So limited resource, and then they spend about like 73 minutes watching YouTube.

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Which, because I had some tech issues yesterday that Shelley and I were

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talking about before the show, I think I did spend my full 73 minutes of

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watch time on YouTube yesterday.

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And it didn't help all you YouTube creators.

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It did not solve my Rodecaster to Zoom and Google Chrome issue, but

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I figured it out and I may have to make a video about it myself.

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There you go.

Shelley: 00:07:48

If there you go, find the video, tell you what to do, and you

Shelley: 00:07:51

make the video to tell other what to

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do.

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And people love that stuff.

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So I figured that out.

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So in response to all of TikTok, because it has become a really clearly a global.

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Social media force.

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YouTube is updating some of their payouts to creators and some of their

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policies to keep pace with TikTok.

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They're saying that it's a, YouTube is one-upping and saying take that TikTok.

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So we'll just see how it works.

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So they will start revenue shares on shorts, YouTube shorts.

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That is the short form videos on YouTube that are similar to TikTok.

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and creators can take 45% while YouTube pockets, 55%.

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This is a big deal because one of the things I think we've talked

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about in the past is the disconnect in terms of the algorithm between

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the long form videos and shorts.

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If you make a lot of shorts, it was always hard to see that boost and how many

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people were going to your channel overall.

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Hard to link make that link between shorts and your channel.

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YouTube seems to be closing that loop they've seen now

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that shorts are taking off.

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People love it.

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So they're starting to pay creators for it.

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So before, and this is something Shelley has talked about a lot on this show

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and I'm sure on her other shows and channels, creators needed a thousand

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subscribers and 4,000 hours of watch time on long form videos within a year.

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So now within 12 months,

Shelley: 00:09:18

what?

Shelley: 00:09:19

Within 12 months, it doesn't have to be a calendar

Jen: 00:09:21

year within a yes.

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Over a 12 month period.

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Thank you.

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Mm-hmm cause you I'm not an expert in this, but now creators are

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eligible with a thousand subscribers and 10 million views on shorts.

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Within 90 days.

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Sure.

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That's easy.

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Just get 10 million and that's super crazy.

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Yeah, I know.

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Right.

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Like that's super easy.

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And then it's viewed as a direct challenge to T TikTok.

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Doesn't mean it's easy, but it means at least they are rewarding

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people who are doing that.

Shelley: 00:09:46

Yeah.

Shelley: 00:09:46

There's a, at least a possibility of.

Shelley: 00:09:50

Monetize getting some, yeah.

Shelley: 00:09:51

Getting some money back from your YouTube shorts.

Shelley: 00:09:54

If you are doing them nonstop 24 hours a day on

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YouTube, I don't know how you get like 10 million.

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Like I saw the 10 million views and I was like, maybe there's something

Jen: 00:10:02

I don't know about YouTube shorts.

Shelley: 00:10:04

You can do that on TikTok.

Shelley: 00:10:06

If you're popular, they, you do get those numbers on TikTok to go that big

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And that fast I'm sure that like Mr.

Jen: 00:10:12

Beast, that all of the big YouTubers could do it too, but like for typical.

Jen: 00:10:17

Sales, small business owner making content.

Jen: 00:10:20

Yeah.

Jen: 00:10:20

It's unattainable.

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You have to be working more toward the long form video thing, I think.

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But then it shows like how it works on TikTok as well.

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Like how hard that is to get all that traction and to be a creator

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and to make money doing that.

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So all of which is to say there's a lot going on in video that does

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not mean that you have to do it.

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It just means that it's going on with.

Shelley: 00:10:40

That's right.

Shelley: 00:10:41

Unless you are purely a content creator wanting to be an influencer that

Shelley: 00:10:46

is not really going to be of import to somebody who's got a business

Shelley: 00:10:51

going and products and services,

Jen: 00:10:53

right?

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Yeah.

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We're still just covering it because what happens is these news stories bleed into.

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The small business world.

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Sure.

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And then people are like, oh, I'm gonna, I'm just gonna create all this content.

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And I'm just gonna make all this money on YouTube.

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And I'm just gonna do this is what I'm gonna do.

Jen: 00:11:08

Oh, TikTok is dead now.

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Cuz their growth is slowing.

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Like you can hear all of that stuff and it's no , that is

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not what is going on here.

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There's certain parameters that you have to meet to make money on YouTube.

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There's you TikTok, isn't dead.

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It's still something that you really have to think about because still

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most of the users aren't in the US.

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And many of them are under 30.

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So you have to really pay attention to these platforms.

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All of them, we cover these stories because they turn into

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kind of viral news stories.

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These are both, both of these stories are from Business Insiders.

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You know, that's gonna be like making the circuits all over social media.

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That's why we share it.

Jen: 00:11:48

That's

Shelley: 00:11:48

correct.

Shelley: 00:11:50

And I've seen the the YouTube creator pay program for shorts and other places

Shelley: 00:11:55

besides business insider as well.

Shelley: 00:11:57

So it is out there a lot this week.

Shelley: 00:12:00

Absolutely.

Jen: 00:12:01

Wow.

Jen: 00:12:02

Well, do you have any breaking news?

Shelley: 00:12:04

No, I just helped you with yours.

Shelley: 00:12:08

I support you.

Jen: 00:12:12

so are we ready for training?

Jen: 00:12:14

We are ready for training.

Jen: 00:12:17

Okay.

Jen: 00:12:18

So let me oh, it helps to actually share the screen some slides, BA BA BA.

Jen: 00:12:26

Yes.

Jen: 00:12:26

Streamline your content creation with batching, how to batch your content.

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So if you are thinking that this is some sort of super fancy

Jen: 00:12:34

advanced thing that you, in order to make it work, that's not true.

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We're gonna talk through have kind of three different scenarios.

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One of which is very advanced.

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One is the, how you get started.

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And then the tweak of the week today is actually how I batch content.

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So we're doing this in a little bit of a different, in a different order maybe

Jen: 00:12:53

than we normally would, but stick with me.

Jen: 00:12:55

It's definitely gonna be worth it.

Jen: 00:12:56

Okay.

Jen: 00:12:58

So what is content batching?

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It's concentrated time blocks for creating content that can be

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systematized and finished in one sitting.

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So for example, you could do.

Jen: 00:13:08

Blog posts, social media videos, podcasts, you can do all of this and

Jen: 00:13:14

it's a great way to repurpose and, but it means you have to have some automation.

Jen: 00:13:18

And we have, we do have slides.

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They will be included in the show notes and on the website.

Jen: 00:13:23

And we have a link because we have a related episode, which

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is social media automation.

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We've talked.

Jen: 00:13:30

This before in different ways.

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So we're taking all of these snippets of things that we've talked about a

Jen: 00:13:36

little bit here, a little bit there, and we're bringing them all into one place.

Jen: 00:13:39

So again, concentrated time blocks.

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So it means that you would set aside a whole day and you

Jen: 00:13:45

would just work on blog posts.

Jen: 00:13:49

right.

Shelley: 00:13:50

yes.

Shelley: 00:13:51

For example.

Shelley: 00:13:52

Yeah.

Shelley: 00:13:52

And that would be dedicated blog posts that perhaps are a pillar posts or

Shelley: 00:13:58

something that's really meaningful for you in your business supporting that

Shelley: 00:14:03

you really want to focus on and get those out there and do them really well.

Jen: 00:14:08

Yeah.

Jen: 00:14:09

I got, I'm sorry, I got a little distracted.

Jen: 00:14:11

I got an error message about LinkedIn.

Jen: 00:14:14

So I don't know what to do about that.

Jen: 00:14:16

I will just carry on so yes, what Shelley said.

Jen: 00:14:19

But in order to do effective content batching, it requires a few things.

Jen: 00:14:24

Okay.

Jen: 00:14:24

So one, you need to have some effective planning upfront and that

Jen: 00:14:30

effective planning involves, knowing what you're gonna be talking about.

Jen: 00:14:34

It involves, so you wanna kinda scope out what are the

Jen: 00:14:37

topics that you're gonna cover?

Jen: 00:14:38

You want to have supportive systems.

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So once again, and we've talked about this, , when you have any

Jen: 00:14:44

sort of automation, automation can amplify the things that are broken

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or it can make things way easier.

Jen: 00:14:51

so you wanna have supportive systems, so you don't really

Jen: 00:14:54

wanna do content batching.

Jen: 00:14:56

Until you have a methodology for creating whatever it is

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you're creating that, works.

Jen: 00:15:01

So for example, Shelley and I go on stream yard every day or every day, every week.

Jen: 00:15:07

And then we know exactly how the audio is turned into a podcast and

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how it gets turned into a blog post.

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Like we have a supportive system for that.

Jen: 00:15:18

Shelley has checklists.

Jen: 00:15:19

I have checklists.

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We know exactly what's gonna happen.

Jen: 00:15:23

Content batching is only gonna work if you have things like that in place.

Jen: 00:15:27

So if you're still learning how you work effectively in say creating

Jen: 00:15:31

a blog or creating videos, don't start content batching, cuz I

Jen: 00:15:36

think it will really frustrate you.

Shelley: 00:15:39

Yeah.

Shelley: 00:15:39

I have a friend who is a content creator and he's a performer.

Shelley: 00:15:43

So when he gets booked for things, he has to batch all of his content

Shelley: 00:15:48

to get it ready for the time that he's not going to be at home.

Shelley: 00:15:52

He's gonna be out on the road performing.

Shelley: 00:15:53

And when he does have a live show, every Sunday, he has to tell the live audience

Shelley: 00:15:58

I may or may not be here on Sundays.

Shelley: 00:16:00

It depends on my schedule for that day, and I'll try to, be live, but don't

Shelley: 00:16:04

look for me for the next four weeks.

Shelley: 00:16:06

I'm gonna be, doing something else.

Shelley: 00:16:08

But he can do his other podcasts and his other content.

Shelley: 00:16:11

He batches it.

Shelley: 00:16:12

And he's been doing this for so long now.

Shelley: 00:16:14

He just knows how to do that.

Shelley: 00:16:16

He's got that system down, cuz it always, when I was first starting,

Shelley: 00:16:20

I was very confused about how, oh my God, how do you do that?

Shelley: 00:16:23

How do you create all this content in advance and what do you, how do

Shelley: 00:16:27

you know what it's gonna be about?

Shelley: 00:16:29

And.

Shelley: 00:16:29

Yeah it's something that you grow into for sure.

Jen: 00:16:31

I think so.

Jen: 00:16:32

I think so.

Jen: 00:16:33

But I think that even if you were at the beginning of your content creation

Jen: 00:16:36

journey, for example, it is something that you can grow into and it is something that

Jen: 00:16:42

you are gonna want to grow into because it is way more efficient when you do it.

Jen: 00:16:46

Yeah.

Jen: 00:16:46

So if you think about it having a system, a structure, that's like the

Jen: 00:16:50

first thing that you wanna do anyway,

Shelley: 00:16:51

right?

Shelley: 00:16:51

Yeah.

Shelley: 00:16:52

Cause like Jen was if she goes to a conference or Hawaii or something

Shelley: 00:16:56

like that, we need to know in advance that she's got that plan so that we

Shelley: 00:17:00

can create our content in advance.

Shelley: 00:17:03

If we need to do that.

Shelley: 00:17:06

I'm not going anywhere this year because I'm boring, but but we,

Shelley: 00:17:09

we talked to each other about, Hey, what's coming up and what do

Shelley: 00:17:11

we need to get done in advance?

Shelley: 00:17:13

And this week I was going to have to do some things with my husband

Shelley: 00:17:17

and then that fell through.

Shelley: 00:17:18

So I'm able to be here live, but you need to, have that planning and that

Shelley: 00:17:23

forethought about what's coming up for me.

Shelley: 00:17:26

What do I need to, have in.

Shelley: 00:17:28

So that it all comes together, and if you're working on a project, if it's

Shelley: 00:17:33

okay, I'm gonna be working on a project for the next three weeks intensely.

Shelley: 00:17:36

I don't have time to create content for, for my live show or

Shelley: 00:17:40

for this podcast or whatever, how am I going to make that happen?

Shelley: 00:17:43

So you need to think those things through.

Jen: 00:17:46

Absolutely.

Jen: 00:17:47

I think we've talked about how we have a spreadsheet that we work from that has

Jen: 00:17:50

titles and descriptions already done.

Jen: 00:17:52

We've done it for the rest of the year at this point.

Jen: 00:17:54

So we have some systems, whether or not they're always supportive and helpful.

Jen: 00:17:59

Especially when I like change the intro and then it's not enough

Jen: 00:18:02

lead time and we have to reboot it so there's still rough spots.

Jen: 00:18:06

you just learn to smooth them out on the fly.

Jen: 00:18:08

But then next week we'll have a longer lead, like we'll be able to change it.

Jen: 00:18:12

So you wanna have a focused effort, whatever you're doing, you want it

Jen: 00:18:15

to be focused for a long time and clear yourself of distractions and

Jen: 00:18:19

meetings do not do content batching on a day that you have for meetings.

Jen: 00:18:23

It's not gonna work.

Jen: 00:18:24

You're gonna be very frustrated.

Jen: 00:18:25

We have talked about.

Jen: 00:18:27

Some of this stuff on my blog and in related episodes, like demystifying

Jen: 00:18:32

successful business projects, this talks about effective project planning.

Jen: 00:18:37

Focusing on those supportive systems, all of that kind of thing.

Jen: 00:18:40

So we're gonna be sure to get some links to that in the show notes

Jen: 00:18:44

and also on the videos everywhere.

Jen: 00:18:47

So demystifying successful business projects on the blog, it's content

Jen: 00:18:52

planning strategies and content parties, which is another way of doing

Jen: 00:18:56

this, where you get together with your colleagues and you all have focused

Jen: 00:18:59

work time, and then you can talk through stuff and problems as you go through.

Jen: 00:19:03

So, okay.

Jen: 00:19:06

We already talked about this too.

Jen: 00:19:07

Parties.

Jen: 00:19:07

Parties

Shelley: 00:19:08

is kind of a misnomer.

Shelley: 00:19:09

Oh, we're gonna have a party and we're all gonna work.

Shelley: 00:19:12

Wait, no, that's a party.

Jen: 00:19:14

We gonna have

Shelley: 00:19:15

not party parties.

Shelley: 00:19:16

Fun.

Jen: 00:19:18

so we talked about this systems come first, content matching will be

Jen: 00:19:22

helpful if you haven't written it down or you don't have anything standardized.

Jen: 00:19:26

So make sure that you have that.

Jen: 00:19:28

Okay.

Jen: 00:19:29

So for the first example, and you'll notice that in, in our show flow

Jen: 00:19:35

notes, we have setting up a structure.

Jen: 00:19:37

We also have repurposing and we have talked about content repurposing.

Jen: 00:19:41

It's actually a link in, on another slide for how to do massive, like

Jen: 00:19:46

advanced content repurposing.

Jen: 00:19:48

But you'll notice that repurposing is in automatically baked into this workflow.

Jen: 00:19:52

And by repurposing, we mean you're writing a blog post.

Jen: 00:19:56

You'll have a related newsletter at a, a related opt in for in this example.

Jen: 00:20:01

That's what we're doing.

Jen: 00:20:02

So you have something really tight where you're creating a tight system

Jen: 00:20:05

to attract people to your newsletter.

Jen: 00:20:07

You're gonna talk about it on your newsletter, right?

Jen: 00:20:11

You started smiling.

Jen: 00:20:12

Lot work flows

Shelley: 00:20:13

are, are tight.

Shelley: 00:20:17

it's just a Ryan George thing.

Shelley: 00:20:19

Okay.

Jen: 00:20:20

Okay.

Jen: 00:20:21

So in terms of your pre-work, this is the stuff that you do the day

Jen: 00:20:23

before the week before, whatever you wanna outline your topics.

Jen: 00:20:27

So Shelley mentioned this before, so you have your blog

Jen: 00:20:31

topics and your promos outlined.

Jen: 00:20:32

So you plan out what am I gonna talk about this.

Jen: 00:20:36

You have two blogs a month, which is this example, you're gonna

Jen: 00:20:39

plan out what are my blog topics?

Jen: 00:20:42

What are my opt-ins that are gonna go with that blog topic?

Jen: 00:20:45

So if you talk about something and then you're like, Hey, you can download

Jen: 00:20:48

this guide and figure out how to do it yourself and then your newsletter.

Jen: 00:20:52

So you outline all that ahead of time.

Jen: 00:20:54

You block out one distraction free day on your calendar.

Jen: 00:20:57

Then you go through your to-do list.

Jen: 00:20:59

So you're just like I'm doing this, this, this, and this for one, for

Jen: 00:21:02

one day, this is what's gonna happen.

Jen: 00:21:04

And then the batching day is kinda like you write a blog, you take a break, you

Jen: 00:21:07

write another blog, you go to lunch, you create some opt-ins, you take

Jen: 00:21:12

a break, you draft two newsletters.

Jen: 00:21:14

And then in this case, I suggest sending them to.

Jen: 00:21:17

Proofread a friend.

Jen: 00:21:20

somebody, that's another set of eyes.

Jen: 00:21:22

And then that's the end of your day.

Jen: 00:21:23

You send it off and then it's a full day, but you've created a lot.

Jen: 00:21:29

Okay.

Jen: 00:21:31

. And then when you have fresh eyes, you go through and you do your final review.

Jen: 00:21:35

You create blog graphics, which are gonna be templated.

Jen: 00:21:38

And we're gonna talk about that during the tweak of the week, you have you've

Jen: 00:21:42

scheduled the blog posts on your blog.

Jen: 00:21:44

So you've written two blog posts.

Jen: 00:21:45

They don't need to go out within a minute of each other.

Jen: 00:21:48

They go out on different days.

Jen: 00:21:49

You schedule that out, you schedule your newsletters, which are also templated,

Jen: 00:21:53

meaning they have the same look and feel every time you send it out and then.

Jen: 00:21:57

Create a few social media graphics also templated.

Jen: 00:22:01

You don't have to reinvent the wheel every time.

Jen: 00:22:03

And then you do some social media scheduling with whatever

Jen: 00:22:07

scheduler that you use in this case, this fresh set of eyes.

Jen: 00:22:12

If you have a marketing VA, they can handle most of this for you.

Jen: 00:22:15

You don't have to do all of this yourself.

Jen: 00:22:20

Okay.

Jen: 00:22:21

Also simplicity aids in consistency.

Jen: 00:22:24

So if you don't make everything brand new, every single time, you can have a

Jen: 00:22:29

really consistent look and feel, and it's very easy to mass produce your content.

Jen: 00:22:36

it also means that people, when they see it, they know that it's you like there,

Jen: 00:22:40

there's a reason it's not super boring to have the same look and feel every.

Jen: 00:22:46

Okay.

Jen: 00:22:47

So I know you're thinking I'm not getting all my content done in one day.

Jen: 00:22:51

No, but you're getting a lot done in one day and you're

Jen: 00:22:56

scheduling it at another time.

Jen: 00:22:58

Or you have a marketing VA, schedule it for you at another time.

Jen: 00:23:02

And then it's done for the month.

Jen: 00:23:03

and that's the whole thing instead of oh, I gotta post the thing.

Jen: 00:23:06

I gotta do the whatever.

Jen: 00:23:07

And the, if you also have events that month and things like that, then you add

Jen: 00:23:12

those things to your content batching, however you need to, but you've at

Jen: 00:23:16

least got that bare minimum going.

Jen: 00:23:19

And that's what Shelley talks about all the time is like getting

Jen: 00:23:22

that bare minimum out there.

Jen: 00:23:23

That's right.

Jen: 00:23:26

Gotta know your minimums.

Jen: 00:23:28

Gotta know your minimums.

Jen: 00:23:32

Okay.

Jen: 00:23:32

So the next example, which is really not next, we're gonna,

Jen: 00:23:35

I'm gonna say stay tuned.

Jen: 00:23:37

So we're gonna do we're gonna walk through a social media workflow.

Jen: 00:23:41

It's what I've been using for Epiphany Courses.

Jen: 00:23:44

I accidentally left an app off of here.

Jen: 00:23:46

It's Placid and air table.

Jen: 00:23:48

And then scheduling with Social Bee.

Jen: 00:23:50

And I will show you how that works because I figure a lot, almost

Jen: 00:23:54

everybody is doing social media.

Jen: 00:23:57

then finally, we're gonna go to an advanced one.

Jen: 00:24:00

So we have a related episode that is about repurposing content.

Jen: 00:24:06

We talked about this exact advanced content batching workflow in

Jen: 00:24:11

our repurposed content episode.

Jen: 00:24:14

This is, was, it's been talked about by a lot of different people, but

Jen: 00:24:19

Brendan Bruchard talks about this.

Jen: 00:24:20

This is the Circular VIralosity method of doing it.

Jen: 00:24:26

It is taking a video or a live stream.

Jen: 00:24:29

And then, oh, thanks Canva.

Jen: 00:24:31

I don't want that.

Jen: 00:24:31

Okay.

Jen: 00:24:32

just taking a video or a live stream filming that.

Jen: 00:24:36

So what he does and he has a team, so don't be thinking this is super easy.

Jen: 00:24:40

You're just gonna go do this all by yourself.

Jen: 00:24:41

He records four videos uses the transcripts as blogs,

Jen: 00:24:46

opt-ins and newsletters for the.

Jen: 00:24:49

Takes the audio from the video makes it into four podcasts and

Jen: 00:24:53

then takes clips from the videos and the audio and quotes from the blog.

Jen: 00:24:57

And that's all of his social media.

Jen: 00:24:59

This is a very advanced content batching system.

Jen: 00:25:03

I would say, honestly, this is what I am working toward right now.

Jen: 00:25:07

It's what I want.

Jen: 00:25:08

I think it's what a lot of people want.

Jen: 00:25:10

It's not necessarily something that you can do by yourself, at least.

Jen: 00:25:14

Four.

Jen: 00:25:15

I think that would be really hard to do.

Jen: 00:25:16

We do it weekly.

Jen: 00:25:20

that way stay once a month instead of once a month.

Jen: 00:25:22

But the once a month thing does have some appeal for me.

Jen: 00:25:24

I don't know what.

Jen: 00:25:26

Is it to you or no,

Shelley: 00:25:28

you love the live.

Shelley: 00:25:29

I'm sorry, but I like to stay fresh.

Shelley: 00:25:31

And I like to talk about what happened this week, every week.

Shelley: 00:25:35

That's important to me.

Shelley: 00:25:36

And if it's, if that's not important to you, if that's not something

Shelley: 00:25:38

that you do in your content, if all you're doing is presenting knowledge

Shelley: 00:25:42

that doesn't change, then this is perfect to do it once a month.

Shelley: 00:25:45

But if like me, you like to be of the moment and say, this

Shelley: 00:25:49

happened this week, this changed.

Shelley: 00:25:50

So let's get on this.

Shelley: 00:25:51

That's why I like to do it once a.

Jen: 00:25:53

In marketing, it changes every day.

Jen: 00:25:55

Yeah.

Jen: 00:25:55

The articles we shared at the beginning of this podcast, there's probably a

Jen: 00:25:59

new, fresh take on it in the last hour.

Jen: 00:26:01

So it is interesting.

Jen: 00:26:04

I have certain topics that I think this would doing it.

Jen: 00:26:07

All it was would really work well, but you're right.

Jen: 00:26:10

If you want something fresh, this does not work.

Jen: 00:26:13

Yeah.

Jen: 00:26:13

So one day a week if you are super busy, it works really.

Shelley: 00:26:16

Yeah.

Shelley: 00:26:17

And if, like you said, like if you have a team member who is responsible

Shelley: 00:26:20

for taking all of your video content and creating all of these different

Shelley: 00:26:24

things from it even if you're doing the blog yourself because you want it to

Shelley: 00:26:28

have your voice, then you know, that's still freeing up a lot of your time.

Shelley: 00:26:33

If you have somebody taking care of all of your social media editing

Shelley: 00:26:37

your videos Pulling the audio out and putting up your podcast for you

Shelley: 00:26:40

that can save you a lot of time.

Shelley: 00:26:42

If you're.

Shelley: 00:26:43

If you have somebody who can do that for you.

Shelley: 00:26:45

That's wonderful.

Shelley: 00:26:46

It's a lot off your plate at that point.

Shelley: 00:26:49

I, I love that stuff.

Shelley: 00:26:51

I love doing that stuff.

Shelley: 00:26:52

I love editing the videos.

Shelley: 00:26:54

I love the, all the, that work.

Shelley: 00:26:56

So I don't wanna hand that off cuz I like it.

Jen: 00:26:59

I don't know.

Jen: 00:26:59

Can I hire you?

Shelley: 00:27:01

Yeah, yeah, let's do that.

Jen: 00:27:02

We, should we just, should we move into tweaks of the week then?

Jen: 00:27:06

Yeah, let's do

Shelley: 00:27:07

that.

Shelley: 00:27:07

I think we're ready.

Shelley: 00:27:08

This

Jen: 00:27:08

was all the slides here, tweak of the week.

Jen: 00:27:11

Okay.

Jen: 00:27:12

So what we're actually going to do is go into hello example

Jen: 00:27:18

number two, which is how to do.

Jen: 00:27:21

How a workflow can work.

Jen: 00:27:25

Doing content batching specifically for social media.

Jen: 00:27:29

So let me get a couple things ready here, if all these screens open.

Jen: 00:27:34

So

Shelley: 00:27:35

while we're waiting for Jen to get her things together, to share with

Shelley: 00:27:38

you I just wanted to point out that on the scroll, we have the free marketing

Shelley: 00:27:43

self assessment link sendfox.com/wcb.

Shelley: 00:27:48

And we have the super valuable yet free content, consistency framework, and

Shelley: 00:27:54

schedule framework.agkmedia.studio.

Shelley: 00:27:57

That will also be in the description box.

Shelley: 00:27:59

But if you're watching the video, you can watch that as it scrolls by.

Shelley: 00:28:03

And then go ahead and go there, check it out.

Jen: 00:28:07

Yeah.

Jen: 00:28:08

What Shelley said.

Jen: 00:28:12

And that free marketing self-assessment and the content consistency

Jen: 00:28:15

framework, those tools will help you figure some of this stuff out.

Jen: 00:28:20

Guaranteed.

Jen: 00:28:20

Yeah.

Jen: 00:28:21

It's really important to have some of this stuff.

Shelley: 00:28:23

They're, they're really helpful tools to

Jen: 00:28:24

have.

Jen: 00:28:25

Yeah.

Jen: 00:28:26

Okay.

Jen: 00:28:27

So the tweak of the week, it, we usually cover one app.

Jen: 00:28:31

But since we're covering like a workflow and a system, I wanted to

Jen: 00:28:34

take you through the whole thing.

Jen: 00:28:37

Okay.

Jen: 00:28:38

So to do what I'm going to describe, I'm using three different tools.

Jen: 00:28:42

So this is the social media scheduler.

Jen: 00:28:44

It's called social B.

Jen: 00:28:45

You can go to socialbee.io and it is really made for small businesses.

Jen: 00:28:52

It's great.

Jen: 00:28:52

Cuz you can do Facebook, Twitter, Instagram, LinkedIn, Pinterest,

Jen: 00:28:56

your Google business profile, which I recommend and TikTok.

Jen: 00:29:00

And it, it is an interesting platform in that and it works great for content

Jen: 00:29:07

batching because what it does is you create buckets and a schedule.

Jen: 00:29:14

So for example, I have all of these categories set up for Epiphany Courses.

Jen: 00:29:21

That's what EC means.

Jen: 00:29:23

And it is blog posts, articles.

Jen: 00:29:27

So my blog posts, articles that I find on the internet podcast appearances

Jen: 00:29:32

promotions for our products, quotes.

Jen: 00:29:35

And then you can see here, I have one that's also paused for She Podcasts

Jen: 00:29:38

Live, cuz I need to update that with the new dates and things like that.

Jen: 00:29:42

You can turn these on and off at any time.

Jen: 00:29:45

So that was really easy when she podcasts got when it was postponed,

Jen: 00:29:48

because then I was able to do that.

Jen: 00:29:51

So then what you do with and I'm explaining this, cuz it

Jen: 00:29:54

will make it make more sense.

Jen: 00:29:56

So then what you do is you create a schedule.

Jen: 00:29:58

So it will take posts from the blog post bucket on Wednesdays and it'll take,

Jen: 00:30:04

quotes on Fridays and then as long as the bucket has something in it, as long as

Jen: 00:30:08

that category has content in it, it will take the new thing and it'll post it.

Jen: 00:30:13

Okay.

Jen: 00:30:14

So this is basically made for content batching for social media, because

Jen: 00:30:19

you just fill the buckets and you can go through and systematize

Jen: 00:30:22

filling these buckets as long as you.

Jen: 00:30:24

New blog posts and new quotes and things like that to share.

Jen: 00:30:28

So that's step one is figuring out your system for how you're going

Jen: 00:30:32

to share content on social media.

Jen: 00:30:35

It is Social Bee absolutely the only way.

Jen: 00:30:38

No, there's tons and tons and tons of social media schedules out there.

Jen: 00:30:42

But in terms of this specific workflow, It works really, really well.

Jen: 00:30:47

And I also like it because it's made for small business.

Jen: 00:30:50

So it's fairly affordable.

Jen: 00:30:52

I think it starts at like $19 a month.

Jen: 00:30:54

And you could just start scheduling things out this way.

Jen: 00:30:57

The second tool that I'm using that I think a lot of people have

Jen: 00:31:00

heard of it's called air table.

Jen: 00:31:03

It is kind of like Excel, Google sheets on steroids.

Jen: 00:31:09

because you can work and do a lot of automation off of.

Jen: 00:31:13

You can connect anything, but you do not have to be like a database

Jen: 00:31:17

designer developer in order to do it, you can connect a lot of things to it.

Jen: 00:31:21

And it's easy to organize your work and it integrates with just about anything.

Jen: 00:31:26

So you can be pulling things safe from like Google drive and

Jen: 00:31:29

all kinds of different places, stick it in your air table.

Jen: 00:31:33

And then other apps can grab things and create things.

Jen: 00:31:36

Okay.

Jen: 00:31:36

So that's app number.

Jen: 00:31:38

and then app number three is really it's really air table.

Jen: 00:31:43

And then this app, which is called Placid and that's

Jen: 00:31:47

placid.app is the third program.

Jen: 00:31:50

That's actually where that's actually where this program number three

Jen: 00:31:54

is where all of the magic happens.

Jen: 00:31:55

Okay.

Jen: 00:31:57

So what Placid does, is it automatically generates creatives, so you can

Jen: 00:32:02

make images, videos, and PDFs

Jen: 00:32:06

automatically through automation using reusable templates.

Jen: 00:32:10

So remember before, when I said, you wanna have templates, you wanna

Jen: 00:32:13

have a template for your blog.

Jen: 00:32:13

You wanna have a template for your social media.

Jen: 00:32:15

You wanna have a template for your newsletter, an app

Jen: 00:32:18

like Placid can do that.

Jen: 00:32:21

Now you can do that in Canva.

Jen: 00:32:22

Okay.

Jen: 00:32:23

So this is not, I'm not banging on Canva.

Jen: 00:32:26

I use Canva all the time.

Jen: 00:32:27

This is so that you can like mass produce things.

Jen: 00:32:31

quickly like within seconds without having to go into each individual

Jen: 00:32:35

Canva and create and download.

Jen: 00:32:39

Okay.

Jen: 00:32:39

So this is how you make a lot in a very short period of time.

Jen: 00:32:43

Now, how does this look in the wild?

Jen: 00:32:47

So let me give you an example.

Jen: 00:32:49

So for example, on Epiphany Courses, we have a blog post that is Write an

Jen: 00:32:53

Effective Business Plan in 10 Steps.

Jen: 00:32:56

you'll notice that there is a picture here of a compass, no words on it.

Jen: 00:33:00

It's just the featured image.

Jen: 00:33:03

I also do the same thing on womenconquerbiz.com . If you go to the

Jen: 00:33:05

podcast episodes, there's a picture of Shelley and I no words on it.

Jen: 00:33:10

Okay.

Jen: 00:33:11

But if you go and you click share, it automatically has the title of

Jen: 00:33:17

the blog post with, and the image from the blog post with like a.

Jen: 00:33:23

Overlay on it.

Jen: 00:33:25

And then it says on the graphic, and effective business plan at 10 steps.

Jen: 00:33:29

That means that when people share it, they can see the graphic, they

Jen: 00:33:31

can see what the blog post is about.

Jen: 00:33:34

It tends to help draw people in.

Jen: 00:33:36

Okay.

Jen: 00:33:37

So that's one way that it gets done now, Placid does it automatically, there's an

Jen: 00:33:42

integration with WordPress, with ghost, with web flow from Placid that it just

Jen: 00:33:47

says, okay, is there a new blog post?

Jen: 00:33:49

Oh, okay.

Jen: 00:33:50

And it just makes it and puts it on my.

Jen: 00:33:53

and then when people go to share it, it looks like this with the words over it,

Jen: 00:33:59

the workflow we're gonna be talking about.

Jen: 00:34:02

If you go to Epiphany Courses on Instagram.

Jen: 00:34:05

And I think if you go on LinkedIn too, you'll see it is using plastic to

Jen: 00:34:11

create a lot of different graphics in quote, unquote, different categories.

Jen: 00:34:15

So it's courses, blog posts, and inspirational quotes on Instagram.

Jen: 00:34:22

And then when I have time, I create videos and extra things.

Jen: 00:34:25

But this is just taking it and making it.

Jen: 00:34:29

Are you still with me?

Jen: 00:34:31

I see this everywhere.

Shelley: 00:34:32

So we have

Jen: 00:34:33

like an automation for how

Shelley: 00:34:35

I see Jen's things all over the place, all over

Shelley: 00:34:37

the place they look amazing.

Jen: 00:34:39

So they look amazing.

Jen: 00:34:41

So what I have done is when you go into Placid, I have all of these projects, if

Jen: 00:34:49

you go into any one of these projects.

Jen: 00:34:53

So for example, if we go into looking at Epiphany Courses, quotes, you'll

Jen: 00:34:59

see in here, there is just a template and it looks almost exactly like Canva.

Jen: 00:35:07

And what it does is there's a space for the quote.

Jen: 00:35:10

There's a space for the person who said the quote.

Jen: 00:35:13

And then the branding at the bottom that has join our community

Jen: 00:35:16

EpiphanyCourses.com and that's all that it is each one of these fields just

Jen: 00:35:20

has like general information in it.

Jen: 00:35:23

But if you go over to air table, there's a table over here.

Jen: 00:35:31

Yeah.

Jen: 00:35:31

We're not gonna refresh the page.

Jen: 00:35:32

There's a table over here that has the quote in it, the person who said it, and

Jen: 00:35:39

then you'll see here, there's a graphic.

Jen: 00:35:41

there's a little tiny graphic that says what the quote is, and it's just

Jen: 00:35:46

automatically putting it in there.

Jen: 00:35:48

It wants me to refresh the page, which I'm not gonna do, cuz I logged out so

Jen: 00:35:51

that we could see the Airtable, homepage.

Jen: 00:35:55

And you'll see that it took anonymous, cuz that was who said it, it takes the quote.

Jen: 00:35:59

Automation may be a good thing, but don't forget that it began with Frankenstein.

Jen: 00:36:04

I love that quote.

Jen: 00:36:04

It's so awesome about, automation's funny that I would

Jen: 00:36:07

click on that one and then, and.

Jen: 00:36:09

The quote.

Jen: 00:36:11

And then I put that in the bucket in Social Bee, and it knows when to go

Jen: 00:36:14

based on when it is scheduled to go and all of this happens automatically.

Jen: 00:36:19

So I have, if I go back, let's see, I can't do this without not looking at it.

Jen: 00:36:25

Okay.

Jen: 00:36:25

If I go back, there is a project in here that basically

Jen: 00:36:31

says, go get this air table.

Jen: 00:36:33

Hey, how you doing?

Jen: 00:36:34

Chief girl, Jody.

Jen: 00:36:36

Good to see you.

Jen: 00:36:39

And it's basically Placid is going out.

Jen: 00:36:42

It's looking at air table, it's saying, oh, Hey, Hey, there's a

Jen: 00:36:47

new line in this big spreadsheet.

Jen: 00:36:50

I should go out and make a new graphic.

Jen: 00:36:52

So all I have to do is add a new line to any spreadsheet and it will create it.

Jen: 00:36:56

You'll notice that there's all kinds of spreadsheets in here.

Jen: 00:37:00

One that I'm working on right now is one for the podcast where I have

Jen: 00:37:04

the name of the podcast who was on the show, a picture of the guest,

Jen: 00:37:08

or if you go down here to the bottom is Shelley and I on all of them.

Jen: 00:37:11

Eventually I'm gonna put a quote in there and then it's gonna generate

Jen: 00:37:15

featured images because in order to effectively share content, you need to

Jen: 00:37:20

share it over and over and over again.

Jen: 00:37:22

So even podcast episodes from.

Jen: 00:37:25

Three or four years ago, people are interested.

Jen: 00:37:28

They wanna see it.

Jen: 00:37:28

They wanna hear about it.

Jen: 00:37:29

They wanna know a quote.

Jen: 00:37:30

It's how you drive traffic back.

Jen: 00:37:32

So over here in Placid, there is a template that I haven't executed yet.

Jen: 00:37:40

We'll get back to it.

Jen: 00:37:41

That is exactly what those little podcast episodes are gonna look like.

Jen: 00:37:47

And so if you look here, it's cute.

Jen: 00:37:49

Little graphic with little kinda little.

Jen: 00:37:53

Almost looks like a little TV with a little play button and it'll have a

Jen: 00:37:57

little lib about who was on the show.

Jen: 00:37:59

It'll have a picture of who the guest was and the title of the episode,

Jen: 00:38:04

and then have created a second one.

Jen: 00:38:05

That is the quote.

Jen: 00:38:06

So what you wanna do is you wanna take these things, this is templating it out.

Jen: 00:38:11

And then after you're done with that, you go into your project settings,

Jen: 00:38:15

you hit run and it just starts.

Jen: 00:38:18

Making it . And so in two minutes, you can have, the time is all in setting up

Jen: 00:38:23

a template and then once the template is set up and you have a, basically a

Jen: 00:38:29

spreadsheet that just says the quote and the picture of the person, for example,

Jen: 00:38:34

it will just go out, take it and put it in your template and make it in two minutes.

Jen: 00:38:39

And then you just take the quote, copy and paste the quote.

Jen: 00:38:43

Into social B copy and paste the image into social B.

Jen: 00:38:46

And then you're done.

Jen: 00:38:48

I did six months worth of content, social media posts for Epiphany

Jen: 00:38:53

Courses in one day using this method.

Jen: 00:38:59

Is it for everyone?

Jen: 00:39:00

Probably not.

Jen: 00:39:01

But once the templates are set up, it's really easy.

Jen: 00:39:05

That's.

Shelley: 00:39:06

It's a lot of work.

Shelley: 00:39:08

And, but once it's done, you don't have to think about it for another six months.

Jen: 00:39:14

well, you just have to have a plan.

Jen: 00:39:16

So my plan was, I'm gonna promote courses.

Jen: 00:39:19

I'm gonna promote, I'm gonna have some quotes to motivate people and I'm

Jen: 00:39:24

gonna promote my blog posts to share.

Jen: 00:39:26

And then everything else I do on top of that is.

Jen: 00:39:30

But I know that I'm always gonna have something out there.

Jen: 00:39:33

So people are always having that brand awareness.

Jen: 00:39:35

And then I create videos.

Jen: 00:39:36

We do, we do the podcast, we do all, all different kinds of things.

Jen: 00:39:40

And then that's extra.

Jen: 00:39:42

Like it's just about getting it out there.

Jen: 00:39:44

So you set up a and in Placid, they actually have templates already there.

Jen: 00:39:50

So you can just pick up a template, change the fonts, change the color.

Jen: 00:39:54

and then as long as you have a spreadsheet, which I don't know about you,

Jen: 00:39:58

but I track I find quotes that I like, and I was putting him in a spreadsheet anyway.

Jen: 00:40:02

Mm.

Jen: 00:40:03

So I could do it.

Jen: 00:40:04

So I was already doing this.

Jen: 00:40:05

So then I was like, wait, something is just gonna grab the

Jen: 00:40:08

quote and the name of the person.

Jen: 00:40:10

And I don't have to make it in Canva.

Jen: 00:40:12

I was really nice.

Jen: 00:40:14

Very cool.

Jen: 00:40:15

So there's another program out there that does something similar.

Jen: 00:40:18

It's called banner.

Jen: 00:40:20

And it's a little more expensive.

Jen: 00:40:22

So if you go to banner bear.com it's more expensive than Placid at the time

Jen: 00:40:27

banner, when I tested banner bear, it was more difficult to figure out like

Jen: 00:40:32

Placid is very much like making one Canva image and then you just plug the things

Jen: 00:40:39

in there and it makes a lot of sense.

Jen: 00:40:40

Banner Bear was a little bit more complicated at the time.

Jen: 00:40:43

Banner Bear did videos and Placid did.

Jen: 00:40:46

Now Placid does videos.

Jen: 00:40:48

And I haven't figured out how to do that yet.

Jen: 00:40:50

That's why I haven't shared that, but I am thinking that I'm going to be working on

Jen: 00:40:56

that now, how you systematize like videos.

Jen: 00:41:01

So wouldn't it be cool on a graphic about the podcast to have just the

Jen: 00:41:05

video kind of a clip of the video playing like that would be really cool.

Jen: 00:41:08

There's all different kinds of things that you can do with this.

Jen: 00:41:10

It's super fun.

Jen: 00:41:11

And.

Jen: 00:41:12

It is a way that you can take all of that, like all of that perfectionism

Jen: 00:41:18

out of it, because you know that every single one is gonna look the same,

Shelley: 00:41:23

which is good, because that gives you that brand recognition

Shelley: 00:41:26

people see it and go, oh, that's Jen that's Epiphany Courses.

Shelley: 00:41:30

Yeah.

Jen: 00:41:30

Yeah.

Jen: 00:41:32

You think you would ever do it or is it too complicated?

Jen: 00:41:34

This is why I've never shared it because I feel like a lot of people are like,

Jen: 00:41:37

oh, that seems like a lot of work.

Shelley: 00:41:39

it's it's good to know in advance of starting.

Shelley: 00:41:43

Like a podcast or a live stream or anything like that.

Shelley: 00:41:45

It's good to know this is coming.

Shelley: 00:41:47

So let me start grabbing those quotes.

Shelley: 00:41:51

Let me start thinking about what pieces and parts I wanna include in social posts

Shelley: 00:41:57

and then play with it for a couple of months until you get something that you

Shelley: 00:42:01

really like, that's standardized, and then you can move into the the workflow.

Jen: 00:42:08

Yeah.

Jen: 00:42:08

Yeah.

Jen: 00:42:09

Yeah.

Jen: 00:42:09

I mean, you have to follow exactly what Shelley just said, which we also

Jen: 00:42:12

talked about earlier in the show.

Jen: 00:42:13

You have to have it a structure in place, something that you

Jen: 00:42:16

like, and then mass produce.

Shelley: 00:42:19

Yeah, but it's good to know in advance.

Shelley: 00:42:21

Like you said, I, we do pull quotes out of every show.

Shelley: 00:42:25

So we have that, and sometimes I do it on my other stuff and sometimes I don't

Shelley: 00:42:29

have the time, if you know, going into it that I'm gonna look for a quote and

Shelley: 00:42:33

then you're doing a live show and you go, ah, I just said something brilliant.

Shelley: 00:42:36

I'm gonna, that's my quote for this week.

Shelley: 00:42:38

You just right.

Shelley: 00:42:39

You know, going into it, what you're looking for, it's

Shelley: 00:42:41

that much easier to find.

Jen: 00:42:43

Well, and I still found it like my favorite quote from last week's

Jen: 00:42:46

show, you didn't pull for yourself.

Jen: 00:42:48

And I still found a way to, to incorporate it.

Jen: 00:42:51

What was that?

Jen: 00:42:52

Cause you had a moment where you were like, you gotta

Jen: 00:42:53

grab 'em by the feels and I

Jen: 00:42:58

and I loved it and I was like, ah, she didn't pick it.

Jen: 00:43:01

So then I like put it in the blog post anywhere anyway, cuz

Jen: 00:43:04

I just thought it was great.

Jen: 00:43:05

That's cute.

Jen: 00:43:05

It's really?

Jen: 00:43:06

Yeah.

Jen: 00:43:06

So a lot of this stuff, this is one way to like mass.

Jen: 00:43:10

Tons of social media graphics really quickly, but you're absolutely right.

Jen: 00:43:14

You have to have that setup in place that structure in place.

Jen: 00:43:18

And I think that is all that I have today.

Jen: 00:43:22

Yeah, I'm gonna let you like take all the rest

Shelley: 00:43:25

of it.

Shelley: 00:43:25

That was a lot of really great Infor information.

Shelley: 00:43:28

And if you watched this show also listen to the podcast or watch it again, take

Shelley: 00:43:34

notes and get those slides that Jen's going to include in the show notes so that

Shelley: 00:43:39

you can go through those cuz there's some.

Shelley: 00:43:42

Good information in there that people are gonna wanna grab.

Shelley: 00:43:44

So now we're gonna move into our inspirational nugget today.

Shelley: 00:43:52

We're gonna talk about how everyone has found themselves outmatched by the

Shelley: 00:43:56

competition, frustrated by some skill or attribute that they have, that we don't.

Shelley: 00:44:02

And sometimes it's not just the competition, but it's

Shelley: 00:44:04

somebody who's further ahead.

Shelley: 00:44:07

Listening to Jen today, you might be going, oh my gosh, that's too much.

Shelley: 00:44:12

I can't grasp that.

Shelley: 00:44:13

That's so much technology and so much systems and and yeah, Jen has

Shelley: 00:44:18

a master's in this, but doesn't mean you can't learn it, especially when

Shelley: 00:44:23

you grab these slides and these extra.

Shelley: 00:44:26

Extra things that Jen's offering you, you can get there, but it's going to take

Shelley: 00:44:31

some time and you might need to scale up a little bit first, but how do we choose to

Shelley: 00:44:36

respond to the struggle of, ah, this is so much, I don't think I'll ever get there,

Shelley: 00:44:43

how we respond, tells us who we are.

Shelley: 00:44:46

Are we the kind of person that sticks with something until we get it, like Jen and I,

Shelley: 00:44:50

we worked on our technology and we played with those settings and we got frustrated

Shelley: 00:44:56

and we still persevered until we figured it out because that's who we are.

Shelley: 00:45:01

We are the kind of person who sticks with it.

Shelley: 00:45:03

Are you the kind of person that sticks with it?

Shelley: 00:45:06

Do we see it as a chance to learn and get stronger?

Shelley: 00:45:10

Do we get frustrated and complain or do we call it off

Shelley: 00:45:14

and find an easier thing to do?

Shelley: 00:45:16

One that makes us feel good instead of feeling challenged.

Shelley: 00:45:20

So do we say, you know what, I'm not gonna do podcasting.

Shelley: 00:45:23

That's too hard.

Shelley: 00:45:24

It's too much.

Shelley: 00:45:25

I can't do it.

Shelley: 00:45:26

So I'm gonna just go watch TV instead.

Shelley: 00:45:28

I'll tell you the great people.

Shelley: 00:45:30

They don't avoid the test of their abilities.

Shelley: 00:45:32

They seek them out because they are not just the measured greatness.

Shelley: 00:45:37

They are the pathway to it.

Shelley: 00:45:40

How will today's difficulties show our character?

Shelley: 00:45:44

We set our goals according to our values and our priorities.

Shelley: 00:45:47

And if something is truly important to us, if we really have to have something

Shelley: 00:45:52

we're gonna find a way to get it.

Shelley: 00:45:54

There's there's excuses and then there's just doing it.

Jen: 00:45:58

I think that's a hundred percent true, and I don't, I'm not a huge, I

Jen: 00:46:02

used to be pretty into Gary Vaynerchuk.

Jen: 00:46:05

I'm not as much anymore, although he is char starting to change his

Jen: 00:46:08

message a little to something.

Jen: 00:46:10

He talks more about empathy now, and I like that about

Jen: 00:46:13

him, but I watched a video.

Jen: 00:46:17

He spoke at think media's conference.

Jen: 00:46:20

And I thought that what he shared was so valuable and I think it's valuable

Jen: 00:46:26

for everybody listening and for what it is that you just talked about.

Jen: 00:46:31

And he said, all of you can succeed.

Jen: 00:46:34

You have to believe in yourself and you have to be yourself.

Jen: 00:46:39

You can't compare yourself to somebody else.

Jen: 00:46:42

You can't do what somebody else is doing, but you have to be willing to stick with

Jen: 00:46:45

it until you go from being good to great.

Jen: 00:46:49

And he says a lot of times people don't stick with it.

Jen: 00:46:54

They flip from thing to thing.

Jen: 00:46:56

Like one day they're doing marketing, then they're doing crypto.

Jen: 00:46:58

Then they're doing what, whatever that new thing is.

Jen: 00:47:02

Right.

Jen: 00:47:03

Mm-hmm mm-hmm . And I think that part of that is about that tenacity.

Jen: 00:47:08

That it takes and that belief in yourself that will keep you from comparing

Jen: 00:47:15

yourself to another and believing in yourself and that what you have is

Jen: 00:47:21

important and valuable to somebody else.

Jen: 00:47:23

And that you don't have to just jump to the next thing.

Shelley: 00:47:25

I always remember this quote either.

Shelley: 00:47:27

It's a quote or it's a saying that people often give up just before

Shelley: 00:47:32

they were about to, hit it big get to where they needed to be, find the

Shelley: 00:47:36

answer they give up just before that.

Shelley: 00:47:39

So I always try to tell myself that whenever I feel like giving

Shelley: 00:47:41

up, am I giving up just before I'm gonna actually, hit my goal.

Shelley: 00:47:45

I that's something that I use a lot is, when I feel burned out, giving up, am I

Shelley: 00:47:51

just one step away from actually hitting my goal and I'm quitting too soon.

Shelley: 00:47:55

Yeah, it's a good thing to ask

Jen: 00:47:57

yourself.

Jen: 00:47:58

And a lot of times we are, and I think sometimes it's because we

Jen: 00:48:01

play that comparison game and that's what I believe is so cool about what

Jen: 00:48:07

the inspirational nugget is today.

Jen: 00:48:08

It's about.

Jen: 00:48:10

Don't be outmatched by the competition.

Jen: 00:48:12

Don't be frustrated that somebody else has something that you don't yeah.

Jen: 00:48:16

Stick with what it is that you know, and what you have.

Jen: 00:48:19

And you'll just keep getting better through all of these tests.

Jen: 00:48:23

That's right.

Shelley: 00:48:26

All right.

Shelley: 00:48:27

Well, that's all we have for today.

Shelley: 00:48:29

I think a great appreciate you guys being here and thank you.

Shelley: 00:48:34

We'll be back again next week.

Shelley: 00:48:39

Thank you for joining the Women Conquer Business podcast, hosted by

Shelley: 00:48:43

Shelley Carney and Jen McFarland.

Shelley: 00:48:45

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:48:49

content creation or business problem.

Shelley: 00:48:52

Then share this podcast with family and friends so they can find the

Shelley: 00:48:56

support they need to expand their brand and share their message with the.

Shelley: 00:49:00

Check the show notes for links to valuable resources and come back again next week.