No cookie cutter strategy that's handed down to you by someone else is going to get you to your goal as fast as a strategy based on your own evidence and data. Making decisions this way is what builds self trust as a CEO because it gives you the confidence to understand exactly WHY you're doing what you're doing.

After listening to this episode and diving deeper in the Double your Demand through Self-Trust Strategies workshop I’m hosting on July 17, you'll have answers when your self-doubt starts to talk. This process also allows you to work with your natural strengths rather than against them.

So today, I'm walking you through strategies to build self-trust in your marketing, expertise, and thought leadership. Every strategy involves gathering evidence so that future you knows what to do when it’s time to make a decision.

To help you trust your marketing, gather evidence of:

1. How people are discovering you (these are your visibility strengths)
2. What made them reach out to work with you? (conversion strengths)

To help you trust your expertise, do a transferrable skill audit:

• What is all the lived experience that you're putting to work to solve problems for your clients?
• What are all of the skills you now have that help you support your clients?

To help you trust your thought leadership, ask yourself:

• What have people quoted you on that is unconventional?
• If you've already been asked to speak at a podcast or convention, what was the topic?
• What's something you've been making yourself wrong for because you haven't heard anyone or very many people talk about it?

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