About the show:
Sumofied is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric: whitelabel depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.
Guest bio:
Dimitar Savov is the founder of Skillplate, an all-in-one business operating system combining a section-based website builder with native digital products, member areas, bookings, and marketing automation. Before Skillplate, Dimitar and his ten-person team ran Startup Masters, a full-service marketing agency that contributed to building two 9-figure businesses, more than ten 8-figure businesses, and over sixty 7-figure businesses across a decade of operating.
Key quotes:
"I don't think that the agency owner should purchase Skillplate. They should build accounts for others. They pay for skill plate. You don't pay for it. We can even pay you a commission for referring customers."
-Dimitar Savov
Timestamps:
00:00 — Intro and what Skillplate is
01:34 — Origin: from marketing agency to platform
03:26 — Building the academy that became Skillplate
06:40 — When Skillplate fits, when Shopify wins
07:04 — Marketing-first builder vs. developer-first canvas
10:21 — Branding propagation and the 2-minute styles panel
17:53 — Multi-client setup and the per-client subscription model
22:50 — Webhooks, API, n8n: the integration story
24:43 — Facebook Lead Ads → Skillplate → Telegram in seconds
27:25 — Why team permissions don't ship yet
30:53 — Funnels vs. customer journeys (the product taste)
36:48 — "Agencies shouldn't buy Skillplate — set clients up on it"
40:42 — The agentic AI roadmap, shipping in 2–3 weeks
Resources:
Agency Playbook PDF: FREE Skillplate Playbook
AppSumo deal: Get Skillplate
Affiliate disclosure:
Sumofied may earn a commission if you buy Skillplate through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.
