Myca Williamson is a multifaceted entrepreneur and strategist with a background in journalism, marketing, and education. She's here to share her expertise on the importance of marketing strategy for business success. It's a conversation that you can't afford to miss!
To start, I have the pleasure of interviewing Myca about her incredible entrepreneurial journey, from taking on random projects to founding Myca Raqeuel Consulting. Myca also reflects on her undergraduate degree in journalism and its role in preparing her for her current work in marketing. We also dive into marketing strategy and AI tools for research gathering. I share advice on starting with research on your target audience, while Myca introduces the "numbers to narrative" framework for crafting data-informed stories.
We close out the episode with a discussion on marketing strategy and tactics for small businesses so be sure to stay tuned until the end. If you're an entrepreneur or creative looking to master marketing strategies and elevate your business, this episode is a goldmine of knowledge!
What you'll hear in this episode:
[0:00] Marketing strategies for entrepreneurs and creatives
[3:10] Entrepreneurship journey and lessons learned
[10:20] Marketing strategy and AI tools for research gathering
[16:35] Marketing strategy and tactics for small businesses
[19:15] Marketing strategy development and execution
[25:00] Marketing strategy and team building
Listen to Similar Episodes:
Mastering Your Sales Strategy with Heather Wylde
Unveiling Sales Success with Jillian Murphy
How to Supercharge Your Business with ChatGPT
* Connect with Myca on LinkedIn https://www.linkedin.com/in/mycaraquelconsulting/
* Find more information on her website https://www.mycaraquel.com
* Connect with me on IG @jackie.koch_
* Find more information on my website https://www.jackiekoch.com/
