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How to Hire the First (and Perfect) Employee
Episode 3153rd October 2023 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, Tara reveals the best first employee you need to grow your business and it isn't probably the one you think.

Also, watch this episode on YouTube: https://youtu.be/K5Gizm2ZpiY

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.

We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

Strategy Call

Transcripts

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Hey everybody, it's Tara, Bryan, and you are

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listening to the course building secrets podcast. Whether you're

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a coach or a CEO, the success of your team and clients is based

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on your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time for team to your business. If you're

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looking to uncover your million dollar framework, package it and

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use it to scale you're in the right place. Let's dive in.

Unknown:

Hey, everybody, welcome to today's episode of the course

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building secrets podcast, I am thrilled that you are here

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today, hey, I want to talk about your number one employee that

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you are going to hire in your agency in your business in your

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freelancing gig, whatever it is that you're doing, and this

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employee is never going to leave you is never going to let you

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down is never going to have a sick day is never going to have

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a vacation. Right? This employee is going to be your powerhouse

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that's going to help you grow and scale your business in the

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best way possible, to provide you with freedom to provide you

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with a consistent

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helper that that like just works, right and works around

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the clock. They don't, they don't need any time off. They

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don't go to sleep, they don't eat, they don't do anything

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else. Right. And so they are your perfect employee. Let me

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tell you who it is. Okay, so your perfect employee is your

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digital clone. And your digital clone is the digital powerhouse

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that you need to help you grow your business. So before you

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hire a project manager,

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integrator, whoever you need to hire on your team who is a real

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human, you need to hire your digital clone. And so I'm going

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to talk to you a little bit about that digital clone today

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because it is foundationally going to help you grow your

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business in a way that's sustainable, and profitable, and

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helps you have that level of consistency and predictability

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that you don't always get when you're building a larger team.

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So I'm not saying don't actually hire humans, right? I'm not

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saying you know, skip or skimp on having a great team that

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supports you. But what I'm saying is, before you do that,

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there are ways to use the digital clone of yourself to

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extend the work that you're doing in a way that will serve

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you first and foremost before you hire out

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having an employee, okay, so Alright, so your digital

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employer, employee or digital clone is going to help you with

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communications are going to help you with providing an excellent

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experience to your people. It's going to help you deliver

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various components of what you do, so that you can maximize

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your time. One of the things so so most of you know this but I

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owned and operated an a digital learning agency for about 17

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years. And one of the biggest challenges we had was every time

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we got a new client, it felt like 51st dates. So if you

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haven't seen that movie, go out and watch the movie, but Drew

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Barrymore is is the star of this movie and what happens is she

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has a brain injury and so every single day she wakes up and she

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doesn't remember the day before. So her significant other Adam

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Sandler has to spend the each morning recreating their

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relationship right and so, every single day he has to work to you

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know, have the same level of experience for for Drew

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Barrymore

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because of this brain and brain injury, right, so are saying in

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our agency was 54 states, every single we have every single time

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we have a new client, we have to repeat ourselves over and over

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and over again. And so at some point we looked at, okay, wait a

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minute, like we are literally doing the same things over and

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over and over again because we have

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A signature methodology that we run people through, we have the

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same process, when we bring somebody in this is how we

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onboard them, this is how we communicate with them. This is,

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you know, here, the emails that go out here is how, you know, we

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start the process here is how we, you know, work through the

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different things to get to the result that we are hoping for,

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which in our case was building custom learning programs for

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companies. And, and so we had to take a critical look at that and

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say, well, we could recreate this each and every time, right,

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we could do what we are doing, which is hiring more and more

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people to take on more of the volume of, you know, increasing

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the number of people or the number of clients that we had.

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Right. And so if we have, you know, four clients, then we

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repeat ourselves four times, right? And that's doable, right?

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Like, you can send an email four times, that's fine. And, and

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rewrite it each time and have it be just slightly different.

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Right.

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And, and so, you know, then we would have 10 clients, and so

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Okay, so maybe we have a couple more people who come in and, and

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are helping you serve those 10 clients.

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So each person would kind of do their own thing, write their own

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emails,

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you know, go through the process and kind of their own way. And,

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okay, so great. So let's add 20 projects at the same time, okay.

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Now we have more people now have more

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kind of repetition in terms of what we're trying to do. And

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things got a little messy, right, they got started to get a

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little messy at 10. Definitely messy, you know, the bigger that

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we got, because

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the,

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the experience wasn't the same for all of the customers and so

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on. So forgot to send this email, and so and so sent this

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one, but it wasn't really clear that this contract didn't get

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signed, this meaning didn't get scheduled, this program had some

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errors in it, right. So all these things started to happen.

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And not that it was necessarily the fault of any one employee.

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But we didn't have our processes down in order to be able to have

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consistent messaging go out, right? And so when you look at

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how to digitize your, your clone, your number one employee,

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what you're looking at is how do you take some of the things that

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you know, would would provide a consistent experience, and, and

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digitize them create a way for people to get the same messaging

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without having to redo it every single time. And so this is one

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of the things we love helping our clients with, because it's

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very, very simple. But it's not easy, right? Because it like

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you're either constantly just going through the motions and

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doing it because sometimes it's easier just to rewrite it and

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put it out there.

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But once you do it, it's so freeing, so taking a simple

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example. And I don't know if anyone else remembers this, but

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like, do you when you first start out or, or before these

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tools became available, you wouldn't try and schedule a

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meeting with with someone right client, a colleague or whatever

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else, it would be like a seven email chain, right? Like, hey,

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what time works for you? Oh, Monday, great Monday, at what

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time what time works for you with the 345, you know, like,

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you would just keep sending things back and forth. And it

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was like, Why, like it's eating up like 15 minutes of my day,

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just to try and coordinate a meeting time with with somebody

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so that I can,

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you know, meet with them. And so tools like Calendly, or

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any of the other ones that are out there. It's such, it's free.

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It's such an easy way to digitize what you're doing. So

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you don't need a secretary or an admin assistant. To schedule

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your meetings, you just send out a link and say, Hey, grab a free

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time on my calendar. That is an awesome example of digitally

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cloning yourself, right? You don't have to spend the time

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going back and forth. You don't need somebody else to do that

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and manage your calendar, you just send out the link. And

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they're able to see when you are available. Super simple. And

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there are 1000s of examples of how to use digital services in

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order to maximize your time, maximize your effectiveness, and

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clone yourself in a digital manner. So when we're looking at

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your digital experience that you're putting out there for

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your customers, so how you're serving your customers and and

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sort of scaling what you're doing in a one on one

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capacity, we're looking at that same thing, how do you digitize

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the experience? How do you make it easier for people to get what

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they need? How do you make it more consistent and predictable.

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So when your team is working on the programs, or the projects,

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or whatever it is that you're doing to actually serve your

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customers,

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what's happening is you're able to serve your customers, and

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provide an awesome experience. Because a lot of sort of the

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digital or, you know, busy work or whatever it is, however you

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want to, you want to think about it is taken care of. And it's,

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it's, it's done and dusted for you. And so, so often, when

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we're working with our customers, that's like, the

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first thing that we're taking care of, is like, what is the

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system that you are using to create that predictability to

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create that, that clone of yourself, so you're providing

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the best service consistently with each of your customers. So

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I remember when we started using automated emails, and and

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literally, it's still a personal email.

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But you don't have to rewrite it each time, right. And so if you

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have something to say to all of your, your customers, when they

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start with you, then you just say it one time, and you don't

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have to think about it and sit down and write an email each

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time, right? It's still heartfelt, it's still giving

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them everything that they need to get started. It's just being

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done in a consistent fashion. So for you, you're like, Oh, this

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feels like a form letter, right? This is something that goes out

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to everyone, for your customer, they're only seeing it one time.

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And so for them, they they are not having the same experience

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where it's like, Oh, it feels impersonal. It feels impersonal

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to you, because you're not sitting down and writing it. But

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you have set sat down and written it in the past. Right?

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And so you had that, that feeling that heartfelt feeling

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with your new client. And they're getting that message,

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when they're receiving your email doesn't mean you have to

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sit down and write it. And so again, from

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thinking through, what are the mechanics of this, how do you

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make that happen? Even if you don't like the tech, how do you

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how do you do that? These are things that we're constantly

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helping our, our clients with, but the the very first thing in

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the power of creating digital experiences, is you are able to

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create that digital clone of your ability to give the best

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service, which is why we love this whole process is because

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for us, it's not a course for us is that a program. For us, it's

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really about giving you and providing you the ability to

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serve at the highest level, even when you're not physically

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present with people. And so that's why we love what we do.

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And when you can dial in that experience where you're giving

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your best, your best self, your best service, your best

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framework in a way that's scalable, meaning it can it can

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happen without you physically being there, then you know that

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you're able to grow and scale your business. And it's so

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freeing for you and for customers, and provides that

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level of predictability, it provides that level of, of

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growth, that then frees you up to go to the next level. So

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hopefully this serves you because a lot of times we don't

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think about our digital presence as another employee, or our

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first employee or a digital clone of ourselves. But it's

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really what it is, right? And so even when we look at AI right

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now, right, and all the new, you know, ways that you can leverage

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technology to provide a better service is that it's just an

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extension of you. It's an extension of how you can help

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show up and serve in the best way possible. It's not a

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replacement. It's not something that that can exist without your

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intervention. It is an extension of your ability to serve your

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clients. So use that think about that. And, and hopefully this

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serves you today. Alright, enjoy your day.

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