Full show notes for this episode can be found at https://jakehower.com/how-to-integrate-sms-marketing-into-your-campaigns-with-chris-brisson/
Today's show, we have got Chris Brisson from Automize.
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:Chris is the co founder of
Automize, a company which provides
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:marketing automation software,
which includes call loop, auto
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:webinar, and auto teller seminar.
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:Chris was also voted.
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:Best in class for online sales at
the ultimate market awards presented
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:by infusion soft at their annual
conference infusion con in:
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:Chris, how are
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:Chris Brisson: you?
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:I'm doing great.
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:How are you doing Jake?
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:Jake Hower: Yeah, I'm fantastic.
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:Thanks.
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:This is an episode I was looking forward
to getting you on because basically you
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:run a company, Automize is a company which
offers marketing automation tools for
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:obviously marketers and businesses, a call
loop auto webinar and auto teller seminar.
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:So I'd love to speak to you today
about, how about integrating some
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:of these into the marketing funnels?
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:Chris Brisson: Yeah, I look forward to it.
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:I know we got a lot to
talk about with that.
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:Jake Hower: Let's give our listener
a little bit of context, Chris.
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:How about you give us a little bit
about yourself, a bit about your
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:backgrounds and how Automize came
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:Chris Brisson: about.
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:Yeah, the real quick story is 19.
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:And started selling rims and tires on
eBay and this was:
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:about marketing, but ended up selling
the company a couple of years later,
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:but knew nothing about marketing or
selling or anything for that matter.
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:So I really went on like a quest
to figure out how do you sell.
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:How do you market and you know read
everything i could on my direct
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:response and just old school marketing
and then was like man there's gotta
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:be people online learning this stuff
for teaching this stuff and so that's
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:when i came across a lot of the people
that i'm sure you're familiar with.
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:Yannick Silver and gosh, Perry Marshall,
all these names and just got revealed,
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:heard about this whole world and really
just dove in deep to learn everything
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:I could about marketing and selling.
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:And through that process started, a
bunch of websites some information
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:products that were really successful,
very automated and started really
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:getting into the software side of things.
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:And we had a a replicated website system
a couple of years ago that was fully
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:automated, great business, and that
kind of funded the marketing education
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:and, I did product launches for clients.
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:And made them a lot of money and through
the process took a guy's business
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:that was like making 1, 000 a month
and he went on to make like half a
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:million dollars his first year and
I completely automated his business.
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:And so through that I was
like, man I like this stuff.
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:I like doing it for clients,
but it's not my business.
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:And I didn't have anything.
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:I know it's all said and done and really
through doing launches and building
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:campaigns and marketing, there was a
lot of loops or a lot of broken kind of
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:systems and one of the things that, we
were doing is we were automating email.
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:We were automating, as much as
we could, there were systems out
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:there that you could automate.
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:My, my whole goal is like create
just a very autonomous business.
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:And through that, I was like, man, we
wanted to integrate text messaging and
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:voice messaging into our sequences.
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:And so the idea that's where call loop
came from was the ability, Hey, we
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:want to add text messaging and voice
messaging into our marketing campaign to
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:reach people from all these different.
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:Angles and through that, and we created
auto tele seminar, which automates tele
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:seminars, and we have a lot of webinars
as well, but it really just came to that
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:down to the fact that we wanted this stuff
for ourself and we decided to build it.
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:And we wanted to just create a
business to where we didn't have to
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:necessarily be there to communicate
right from multiple channels or to
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:convert people to becoming a customer.
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:And that's where, auto teleseminar,
it allowed us to essentially automate,
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:making money, which was cool.
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:Yeah,
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:Jake Hower: fantastic.
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:That's great.
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:I'm sorry.
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:You would call yourself more a
marketer than a software guy.
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:Chris Brisson: Yeah, I'm totally
more marketer than software.
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:The thing that really gets me excited
is marketing, creating campaigns and.
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:Writing copy, which, it sometimes can get
pretty laborious, but for the most part,
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:I'm very product driven and like user
driven and like, how can we create like
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:a kick butt product and make it simple?
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:And mix in like marketing into
that to grow the business.
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:So I'm very marketerish, but I'm very
product, like a very high emphasis on
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:creating a very simple, easy product.
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:So sure.
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:Jake Hower: So with call loop, is this
something when you're creating it,
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:we already integrating SMS marketing.
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:Into your campaigns, or is this was
call it, born out of the fact you
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:wanted to trial it and see how that was,
going and what impact that was making.
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:Yeah,
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:Chris Brisson: Really called was born out
of like the frustration of not having it.
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:So there is some platforms out there,
but none of them integrated, right?
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:Cause at the time we were using a
Weber and we were using one shopping
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:cart and we're using PayPal.
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:And so the thing that I wanted
to do was, people aren't going to
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:text in a keyword to join my group.
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:They're most likely
going to buy a product.
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:They're going to opt in
on a web form, right?
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:To get it on the newsletter, or
maybe they're going to join a tele
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:seminar or join a webinar, right?
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:So I'm collecting information on
a lot of different places, right?
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:Customers in what shopping
cart subscribers in a Weber and
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:all these different platforms.
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:And so there was nothing that
integrated with those systems.
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:I was like, gosh, we need,
we need to build this.
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:And, we just started slowly and,
built the product for ourselves,
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:showed it to a bunch of friends.
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:And, they just, they really liked
it and they started using it.
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:And so it really just came out of
the frustration of not having that
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:because that's the problem that we
faced was, There was nothing that
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:integrated to make it seamless.
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:Sure.
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:Jake Hower: I got you.
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:Got you.
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:All right.
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:Can you give us some broad overview
stats of what impact SMS marketing has
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:in terms of, open rates cut through
for the market, et cetera, et cetera.
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:Chris Brisson: Yeah.
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:The interesting thing is, SMS and
voice messaging, for marketers.
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:It's really seen as a
communication channel.
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:Marketers maybe see it as, Oh, how can I,
pitch something or drive sales with it?
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:And you can, but the way you have to look
at it is how can I communicate better?
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:How can I, make these systems
easier or automate billing?
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:There's all things you can do with it.
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:And the things that really got
me excited was, there is no other
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:platform or communication channel
ever like in the history of the
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:world that is this effective, is this
immediate and is this cost effective.
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:So a text message gets
open 97 percent right?
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:That's insane.
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:If you were to send literally a hundred
messages, 97 of those people will open
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:the email or open the text and read it.
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:I have a.
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:Android phone but i had an iphone and i
have to eliminate the messages or else
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:they stay on my like desktop screen and
so you know with that effectiveness it's
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:like holy cow how could you not use this
the key is to use it effectively so the
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:other thing is that within 15 minutes
85 percent of those people will open the
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:message so when you talk about immediate
it Like messaging that you need to get
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:out when it counts a text is the way
to do it on the flip side of your send
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:an email open rates from 2007 to 2009
percent in:
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:2 you know we're in 2013 so it's
like less than 8 percent so when
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:you're looking for a way to get your
message across and get it out there.
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:Hands down, there's no other
better way than a text message.
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:Yeah, that's brilliant.
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:Yeah.
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:And it works.
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:It's extremely effective.
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:So the cool thing with text is you can
put in a link so people can, if they have
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:a smartphone and they have access to the
internet through their phone, you can
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:put it in a link and people can click the
link and go to a webpage, or you could
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:put a YouTube link in the text message.
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:And because youtube is an app on
virtually, here in the states, every
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:phone, android, as long as it's
a smartphone they have a youtube.
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:So if you send a youtube
link, they click it.
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:Boom.
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:Now I can pop up a video.
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:You can put phone numbers in it.
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:There's so many unique ways to
to use it to push out a message.
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:Now again, marketing is
just one way to use it.
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:It's really about effective communication,
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:Jake Hower: yeah, definitely.
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:And that's what we're going to
cover listener in today's episode.
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:We're going to run through and look
at how you can use SMS for traffic
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:for lead generation and for sales.
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:And to Chris's point, the key
here is how to use it effectively.
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:So Chris, why don't you kick us
off with how you can integrate.
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:SMS for traffic generation.
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:Let's focus on the perspective of an
Infusionsoft user both yourself and
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:myself are Infusionsoft users, but
you can certainly replicate what we
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:do with Infusionsoft in this example
with something like an Entreport.
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:Yeah,
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:Chris Brisson: for lead generation.
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:So there's a lot of ways.
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:So one is.
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:Through keywords.
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:And what a keyword is basically
if you've ever gone to a concert
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:or here in the states, they're
all over, or your pizza shop.
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:You see the thing that says,
Hey, text, pizza to 3 8, 4 7
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:oh, or text Mike to 3 8 4 7 Oh.
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:So as a way to list build
it's a phenomenal way.
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:Now think about maybe most of your folks
are probably online internet marketers
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:and they go that doesn't work for me.
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:There's a company called julep and
julep sells nail polish, right?
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:Like women's products and they wanted
to build their text message list.
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:So what they ended up doing
is they did a simple contest.
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:And part of the contest actually didn't
do the contest they did it basically
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:an incentive to build their list they
get 50 percent off so hey text in julep
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:to three four seven zero and get 50
percent off right and so they had all
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:these people text in and five thousand
people within twenty four hours.
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:Opted in to get that now what does
that do well number one they got a 50
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:percent coupon which is a deadline within
seven days or whatever and it's gonna
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:drive sales so that's one way an online
business can use keywords now let's say
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:your speaker and you're in front of.
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:Three hundred people or a thousand people
or five hundred or whatever and you want
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:to because you're a smart marketer you
want to collect those leads or collect
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:that contact information from the people
in the crowd so a couple ways you can
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:do that one is pass flyers around two is
hey go to my website and opt in three is
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:like me on facebook or whatever four is.
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:Hey, to get the slides or to get
this extra bonus, break out your
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:cell phone, text me at Chris at
:
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:So everybody in the room has a cell
phone and they can send a text message.
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:They may or may not be in front of
their computer and more importantly,
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:they're not going to fill out
a form and do all this stuff.
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:They're going to send a text message.
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:And so one of my friends Tyler Garns, he
it was actually the marketing guy, right?
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:The former marketing guy at infusion soft.
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:He's man, yeah, we use it every
time we went to to do an event.
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:We got like a 92 percent open rate
or 92 percent like opt in rate.
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:So if you have 100 people in a room,
he had 92 people in the room, break,
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:open their phone, text that in.
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:And what does that do?
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:He just built his list.
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:So hugely, wildly effective.
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:Now, if you have an offline business,
the same thing works, right?
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:Texting a keyword and that type of stuff.
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:Yeah.
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:You got to think about it like as
an incentive to get people to join.
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:I would
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:Jake Hower: assume that you need to
ensure that the traffic source is the
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:most relevant for the type of meeting
you're asking them to opt in on.
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:So SMS works with live crowds.
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:I'm sure it would work fantastically
well at conferences as well,
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:and probably hazard a guess at
something like radio advertising
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:or potentially even TV advertising.
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:It'd probably work quite well.
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:Yeah.
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:Chris Brisson: Yeah, absolutely.
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:Any sort of like offline media,
keyword stuff works really well now.
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:You know for a for generating traffic and
so a good example how we use texting in
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:our business will be see a huge increase
in a lot of our customers as well as.
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:You know when somebody registers for a
webinar they register for tell a seminar
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:in this falls under the reminder category
because texting is a lot i mean it's
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:not just marketing but it's reminders
it's notifications it's alerts and so
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:what we found when we did our webinars.
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:And and Jake, I would imagine, there's a
reason why you created fused app, right?
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:Absolutely.
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:And so one of the problems that we found
was that we would get a hundred people
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:to sign up, but like 25 people would
show up or 10 people would show up.
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:And so it came down to is if
we get more people to, if we
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:know our conversion rates.
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:How do we get more people to show
up to our event so we can show this
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:in front of more people to make more
money and it came down to sending a
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:text message sending a voice message
right and applying this multi channel
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:approach to communication to reminding
people and so the problem is when you.
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:Most people when they sign up for a
webinar, they go back to like their daily
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:life and they forget about it and and
people forget that they registered for it.
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:They didn't put it in there, I calendar.
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:They didn't put in their
calendar, whatever.
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:They're just they're busy
doing whatever they're doing.
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:And so with the text message.
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:Some of our clients have seen like
40, 50 percent increase in attendance.
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:One of our clients, they see a literally,
I believe that the core number is
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:like 518 return on investment, or I'm
sorry, 518 percent return on investment
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:when they use a text message, right?
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:And they use them all the time because
it works when they don't use it.
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:They see a huge drop in
their attendance rates.
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:Because people just forget right
like they just forgot about it and
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:the reminder the friendly reminder.
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:It's not spammy or scammy, or
you're abusing it, but it's like,
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:Hey, we're starting 15 minutes.
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:Love to see you here.
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:Boom, and it gets people to show up.
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:Yeah, that's
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:Jake Hower: great.
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:A couple of things I'd love to
delve into a little bit on that.
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:I, in your pre webinar sequence,
when do you include SMS?
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:Three days out or is it just on the day
of the webinar you find is most effective?
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:Chris Brisson: Yeah.
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:And Ryan Dice was really
the one that kind of.
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:We're at traffic and conversion and they
use call loop and what they do best and
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:what we've seen works best is what we
like to do is, on the registration page.
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:In fact, we don't send people
to go to webinar like www3.
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:go to webinar, that link that they give
you, we actually integrate with plus this.
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:Which is a little app or whatever, but
basically we drive them to a registration
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:page, which is a infusion soft web
form, and we collect first name, last
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:name, email and optional mobile phone.
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:So once they opt in, they get put
into infusion soft and then we can
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:run sequences, tags, all that stuff.
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:Same thing goes for a Webber
call loop integrates with it.
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:So what happens is right away we
want to send them a text message.
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:The reason for that is we want to build
that communication right from the onset
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:the big problem we see a lot of people
make is they start building this list
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:they build this list and two weeks
later they send out a text message and
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:people like what's like who are you
why are you texting me and so right
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:from the get go it's just like an email
autoresponder right as soon as you sign
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:up boom you get an email hey thanks
for coming on board same thing with
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:the text boom send him a text message
and we say hey thanks for registering.
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:We'll send you a text message
15 minutes before on Thursday,
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:2 PM, July 20th, right?
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:Or whatever the date is.
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:And we actually merged that in
with like custom fields and stuff.
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:So we'll send it right away.
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:And then the day of the event, what we'll
do is we'll send out a voice call, a
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:voice broadcast, which is basically an
automated phone call to them 30 minutes
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:before the reason we do a voice broadcast.
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:I'm in actual fifteen minutes
before the webinar starts we send
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:a text as well but the reason we
send a voice broadcast is because.
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:When people register for the webinar,
I'm under the assumption that
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:they're not going to give me their
mobile phone, so a text message
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:can only reach cell phones, right?
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:It's impossible to send a text message
to a landline, so we want to cover
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:100% Of those phone numbers with our
communication message right with our
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:message about hey the webinar starting so
we send a voice broadcast thirty minutes
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:before that basically says hey it's
chris you signed up for the xyz webinar.
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:Let's know we're gonna be starting
about 30 minutes so I just sent you
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:an email it has a link in there.
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:In about 15 minutes, you'll get a
text message as well, just another
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:friendly reminder and I look forward
to having you on board for the call.
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:So thanks so much and
we'll see you real soon.
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:Very simple.
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:Nothing weird about it.
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:And then 15 minutes later, just
like I said, they'll get a text
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:message and a text message again.
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:Hey, it's Chris.
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:Just another reminder.
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:We're just starting 15 minutes.
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:Looking forward to seeing it.
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:And that's what we find works well.
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:And then we've tested immediately
right when the webinar starts.
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:Which works well as well, but just to
preframe people, because again, they
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:may be busy doing something else.
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:We want people to set aside the
time and actually, get ready
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:to show up for the webinar
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:Jake Hower: brewing and pot Bay of that,
which is I guess almost covered that
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:last text message about 15 minutes prior.
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:Do you include the dial in details
for the webinar, or is it simply just
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:a reminder to go back and check your
emails or to log in 15 minutes time?
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:Yeah, in
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:Chris Brisson: that text, we just
say, Hey, we're starting in the
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:XYZ webinar starting in 15 minutes.
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:I just sent you an email with
your login link, see you soon.
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:And so we just, again,
it's all through infusion.
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:So we send that automatically.
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:But we don't include a call in number.
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:Now, if it's a tele seminar, it makes
sense to do that, but the webinar, because
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:it's visual, they need to see the link.
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:Now, one cool thing is a go to
webinar actually has a an app.
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:So what you could do is you could.
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:Drop in the go to webinar url which is
unique for that contact and they can
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:view it on their phone the reason i don't
want that is i've attended webinars on
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:my phone it's very passive right like it
doesn't it's it i don't I literally in
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:one click, I can just get off of it, so
we don't want necessarily people if they
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:want to get on their phone, they can get
on their phone from their email, but I
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:don't want to drive people from the phone
for them to click on the link for them to
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:hop on for 2 minutes and then, hop off.
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:So it's what we do that
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:Jake Hower: makes a lot of sense.
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:I guess the call to action in the
webinar you're holding a little
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:bit harder to perform the call
to action from a phone as well.
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:I'd imagine.
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:Chris Brisson: Absolutely.
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:Jake Hower: Yeah, absolutely.
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:All right.
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:Fantastic.
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:So let's keep going along the line.
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:Where next, where else do
you integrate SMS marketing?
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:Oh man,
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:Chris Brisson: it's really cool things.
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:Now we use it with like
billing automation.
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:So for example, we have
a membership, right?
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:And people sign up, they pay per month.
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:In any membership, you have
credit cards that fail.
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:And, in order to keep on top of that,
fortunately we use Infusionsoft.
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:But what happens is cards fail and, we
send an email, we do all that stuff and
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:most people may not do anything at all.
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:But what we do is when a card fails.
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:During the hours of, regular business
hours, from nine to five, nine to
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:six, we send them a text message and
just say, Hey, we noticed there's
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:a problem with your credit card.
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:Call us at, 888 230 337
and we'll get you set up.
366
:We can even do a voice broadcast
call and says, Hey, it's Chris.
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:Just notice your credit card was having
some issues to keep your account active.
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:Go ahead and press one.
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:Press one now and to get
transferred to our support team.
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:So you can do a voice broadcast.
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:We call this call transfers So when you
do that voice broadcast You can set it
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:up to where hey again, hey, thanks for
calling to get transferred to billing.
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:Go ahead and press one once they
press one, then they get redirected
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:to our phone and somebody picks it
up and they can take care of them.
375
:So building automation is huge.
376
:In follow up sequences,
appointment reminders, right?
377
:This is a big one.
378
:So if you have any service business or any
business that revolves around appointments
379
:and people showing up, There's probably
a huge problem you have a people not
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:showing up and that means like you're
losing money and people just forget they
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:have stuff going on like you know we're
human so you know a great way to do it is.
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:You know we actually set up a campaign
i was talking to a customer of ours
383
:yesterday and help them get this going
was you know when somebody sets up an
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:appointment send a text message right
away right just again let them know.
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:Here's your appointment date you're
confirmed boom so they have that in
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:their text message so they can always
go back to it to remind themselves right
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:next two days before the event send
a text message or even a day before
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:the event sentiment other text message
page want to know your appointment
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:on july thirtieth tuesday at two p.
390
:m.
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:you know is tomorrow and then
the day of you can send a text.
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:That says hey your appointment
is today at four p.
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:m.
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:you know call our office at five five
five if anything changes right so and you
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:see a huge increase in people actually
showing up and you like massively
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:decrease no shows which today is.
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:That makes you money, right?
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:And so that's a process you can
automate to drive more people
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:to show up for the appointments,
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:Jake Hower: yeah, I was just
going through my head, looking at
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:all the different possibilities.
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:I'm one that comes straight to
mind is potentially following up
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:of hard bounce email addresses.
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:Yeah.
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:Sounds like a fantastic way to
automate that process as well.
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:Chris Brisson: Yeah actually the guy was
talking to yesterday he actually the dog
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:fence business and when somebody fills
out a web form he collects first name
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:last name email and phone number and we
actually set this up yesterday so what
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:happens is when they're in that sequence.
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:And you can set this up in
infusion, basically it's
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:email automation or something.
412
:So if it hard bounces, send
them a text message, right?
413
:Or apply this tag and that tag
then triggers that sequence,
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:which sends that text.
415
:So we just set that yesterday.
416
:Cause I asked him, said, how many emails
do you get and how many of them are fail?
417
:He's man, we probably get
maybe 10 percent fail.
418
:But they give us valid phone
numbers and it's not their fault.
419
:They just maybe mistyped it or whatever.
420
:And so that's a, yeah, that's
another cool way as well.
421
:Jake Hower: I could just
see it straight away.
422
:Text message straight away voice
broadcast a day later or something.
423
:And then a task for a consultant to follow
up if they haven't confirmed by then.
424
:Chris Brisson: Yeah.
425
:1, 1 cool thing.
426
:I'm sure, Jermaine Griggs,
but do you know Jermaine?
427
:Yes.
428
:Yes.
429
:Okay.
430
:So he he has a really cool strategy
and I learned this from him.
431
:We actually applied to.
432
:Thank you.
433
:All of our stuff right because it's
just it works until he does is after
434
:two days after somebody purchases he
gives me a call and he gives me a call
435
:and you know the cool thing with call
loop is you could play unique messages.
436
:Based on if they pick up the
phone, they see if it's alive, real
437
:person, or if it goes to voicemail.
438
:So think about that, right?
439
:Here's what Jermaine does is when
somebody picks up the phone, obviously,
440
:they know it's a recorded call.
441
:So you might as well just come out and
say it and say, Hey, it's Jermaine.
442
:Obviously, it's a recorded call, but.
443
:Hey i was just going to the orders
once i think so much about now it
444
:goes to voicemail what your pain
does is funny but it's personal and
445
:so you like tickles babies rustling
papers around you just making it sound
446
:like very normal and just like he
called that customer and automated.
447
:And he's Chris, he's you wouldn't
believe how many of our customers
448
:call the office wanting to speak
to me because they just got a phone
449
:call from me and they missed it.
450
:That's just, it's a cool way to.
451
:You know extend the personality in your
business right when nobody is doing
452
:anything besides maybe just sending
you an email you know you need to
453
:stand out and that's how you build you
know a community it's a little culture
454
:you know that's how you build the
personality in the business and today
455
:that's how people get to like you.
456
:And we all know it comes down to people
do business with people that they
457
:know and trust, and the more trust
and likeability you can build into
458
:your business, it's just going to,
it's going to work way better for you.
459
:Brilliant.
460
:Jake Hower: That's brilliant.
461
:What other applications do you use it?
462
:How do you use it for for instance, for
sales, is it more just a, about what
463
:we've been talking about here and just
building that trust to the point of sales,
464
:or do you actually have a set way you
can use it to increase sales as well?
465
:Chris Brisson: Yeah.
466
:If you think about it
again, it's super powerful.
467
:So in the juleps case, they number one
gave a great incentive, 50 percent off,
468
:which is awesome on a physical product.
469
:And so they built their list
huge and they drove sales, right?
470
:You got a coupon.
471
:Use it and or else it ends in seven
days so i remember andy jenkins from
472
:stopper net are you familiar with
andy i'm sure you are right video
473
:bus yeah there you go so handy when
he still has this company i think.
474
:But he sold like swords and
just geeky, nerdy products.
475
:But but anyhow, on his site, I remember
he said, Hey, this is in:
476
:and on the right side of his website
on his swords website said, Hey, opt in
477
:here to get 10 percent off right now.
478
:He would get all these new leads
to come in and he would give them
479
:a 10 percent off coupon, right?
480
:Great way to, Convert a visitor to a
lead and then into a customer i give an
481
:instant discount so the same thing can
be done for you right it's give somebody
482
:some sort of incentive to join your list
to buy your products to give you money.
483
:You know the hardest part the hardest
way to grow your the hardest thing
484
:in any business is to acquire new
customers and when you know you can
485
:give a little incentive to get people to
make a purchase or become part of your
486
:process, you need to do that, right?
487
:You need to go out of your
way to make that stuff happen.
488
:And with a text message, here's what
happens when you start to build that list.
489
:You have both sides you have if you
have a hundred people and you send a
490
:text message to them ninety seven of
those are going to get that message.
491
:On the flip side, you send 100
emails, maybe eight will open
492
:and one will click and then you
have the conversion on that side.
493
:So when you go from straight text right
in the inbox and in the text message,
494
:Hey, this could be for your own.
495
:Customer list let's have a new offer a new
discount or a new product that's launching
496
:and you wanna push people drive sales
guess what you have a hundred people in
497
:your text message list or ten thousand
people you know you can send email but
498
:same time what's the return on investment.
499
:For those channels emails free right
the text messaging you know if you
500
:invest sixty bucks to make three grand
like you do that all day long because
501
:it's that effective so when you have
a list what do you, you mail the list
502
:and that's how you're gonna generate
money right a good example and this
503
:is going to the webinar side but.
504
:Jack born works for Perry Marshall.
505
:He's the marketing manager there.
506
:And they do webinars and stuff
and they had that problem where
507
:no one would show up and whatever.
508
:So there's a cost to doing
text messaging, right?
509
:That's just part of the deal.
510
:At such a cheap rate, it's
definitely worth it because
511
:of the effectiveness of it.
512
:So they would invest 60 bucks.
513
:And they would make 3000.
514
:So they invested 60 knowing that it's
going to convert, it's going to bring more
515
:people and it's going to make more money.
516
:Really that's like the easiest way to
do it is just send an offer, right?
517
:Or give them a discount.
518
:Tell them about your new product.
519
:It's just like your email list,
except you don't want to abuse it.
520
:You want to keep that channel open.
521
:So a good example of that is it stopped
me if I'm like blabbing, but there's
522
:so much cool stuff to talk about.
523
:Is Jermaine Greggs, right?
524
:Again, what he does is to build his
text message list is after you opt in
525
:on his website and the next page, he
says, Hey, join my mobile music Monday.
526
:Like he teaches like play by
ear, how to teach people how to
527
:play guitar and piano by ear.
528
:It's actually opt in the next page he
asked them for their mobile phone number
529
:so you can send them a mobile music monday
because you may not want to ask for the
530
:phone number on the first form because
it's gonna probably lower conversions.
531
:Right maybe just wanna get email only
and then after the next page you can
532
:ask for it that's what you mean does
every monday he sends him a little
533
:hey here's three chords but what
he doesn't do he doesn't abuse that
534
:channel right what a lot of people
may do is they may just hammer there.
535
:Mobile phones of their customers that
are clients and people they tarnish
536
:that relationship and so by offering
the value of every monday you get a
537
:new cord from jermaine he keeps that
loop open so when it does come time
538
:to baby promote a new product or to
recommend something or to drive people
539
:to a new launch funnel or something.
540
:He has it open because he's offered value.
541
:And he hasn't abused it.
542
:So that makes sense.
543
:Jake Hower: It does.
544
:Yeah.
545
:It all sounds fantastic.
546
:And to me, it just sounds like there
isn't a reason you shouldn't be using
547
:SMS in your in your marketing campaigns.
548
:Yeah.
549
:Chris Brisson: And you, obviously
you want to use it sparingly.
550
:It's not something you're going to.
551
:Use every day because, it's
it's in everyone's pockets.
552
:And if you're that annoying pest in their
pocket, that's going to relate to online
553
:and you're not going to make too many
554
:Jake Hower: friends.
555
:Hi, Chris, you've shared a whole
heap of awesome information, heaps
556
:of takeaways for our listener.
557
:Where can they go and find out a
little bit more about you, about
558
:CallLoop and about your other products?
559
:Chris Brisson: Yeah, absolutely.
560
:They can go to callloop.
561
:com.
562
:So either two L's or three L's, thank
God we got both those domains call loop.
563
:com C A L O P, and they can go
there or our hub is automize it.
564
:com.
565
:So A U T O M I Z E I T.
566
:Jake Hower: com.
567
:That's great, Chris.
568
:Thank you very much for coming on today.
569
:I've certainly appreciate it.
570
:And I know our listener will as well.
571
:So thank
572
:Chris Brisson: you.
573
:Yeah.
574
:Thanks so much, Jake.
575
:I appreciate it.
576
:Hope for, hopefully, we've got
some great value out of it.
577
:So thanks so much, man.