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How To Integrate SMS Marketing Into Your Campaigns with Chris Brisson
Episode 2911th September 2023 • The Online Hustle with Jake Hower • Jake Hower
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Full show notes for this episode can be found at https://podcast.jakehower.com/episode/how-to-integrate-sms-marketing-into-your-campaigns-with-chris-brisson

Transcripts

Jake Hower:

Today's show, we have got Chris Brisson from Automize.

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Chris is the co founder of

Automize, a company which provides

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marketing automation software,

which includes call loop, auto

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webinar, and auto teller seminar.

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Chris was also voted.

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Best in class for online sales at

the ultimate market awards presented

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by infusion soft at their annual

conference infusion con in:

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Chris, how are

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Chris Brisson: you?

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I'm doing great.

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How are you doing Jake?

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Jake Hower: Yeah, I'm fantastic.

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Thanks.

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This is an episode I was looking forward

to getting you on because basically you

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run a company, Automize is a company which

offers marketing automation tools for

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obviously marketers and businesses, a call

loop auto webinar and auto teller seminar.

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So I'd love to speak to you today

about, how about integrating some

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of these into the marketing funnels?

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Chris Brisson: Yeah, I look forward to it.

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I know we got a lot to

talk about with that.

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Jake Hower: Let's give our listener

a little bit of context, Chris.

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How about you give us a little bit

about yourself, a bit about your

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backgrounds and how Automize came

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Chris Brisson: about.

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Yeah, the real quick story is 19.

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And started selling rims and tires on

eBay and this was:

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about marketing, but ended up selling

the company a couple of years later,

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but knew nothing about marketing or

selling or anything for that matter.

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So I really went on like a quest

to figure out how do you sell.

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How do you market and you know read

everything i could on my direct

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response and just old school marketing

and then was like man there's gotta

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be people online learning this stuff

for teaching this stuff and so that's

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when i came across a lot of the people

that i'm sure you're familiar with.

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Yannick Silver and gosh, Perry Marshall,

all these names and just got revealed,

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heard about this whole world and really

just dove in deep to learn everything

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I could about marketing and selling.

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And through that process started, a

bunch of websites some information

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products that were really successful,

very automated and started really

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getting into the software side of things.

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And we had a a replicated website system

a couple of years ago that was fully

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automated, great business, and that

kind of funded the marketing education

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and, I did product launches for clients.

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And made them a lot of money and through

the process took a guy's business

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that was like making 1, 000 a month

and he went on to make like half a

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million dollars his first year and

I completely automated his business.

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And so through that I was

like, man I like this stuff.

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I like doing it for clients,

but it's not my business.

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And I didn't have anything.

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I know it's all said and done and really

through doing launches and building

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campaigns and marketing, there was a

lot of loops or a lot of broken kind of

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systems and one of the things that, we

were doing is we were automating email.

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We were automating, as much as

we could, there were systems out

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there that you could automate.

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My, my whole goal is like create

just a very autonomous business.

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And through that, I was like, man, we

wanted to integrate text messaging and

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voice messaging into our sequences.

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And so the idea that's where call loop

came from was the ability, Hey, we

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want to add text messaging and voice

messaging into our marketing campaign to

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reach people from all these different.

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Angles and through that, and we created

auto tele seminar, which automates tele

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seminars, and we have a lot of webinars

as well, but it really just came to that

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down to the fact that we wanted this stuff

for ourself and we decided to build it.

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And we wanted to just create a

business to where we didn't have to

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necessarily be there to communicate

right from multiple channels or to

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convert people to becoming a customer.

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And that's where, auto teleseminar,

it allowed us to essentially automate,

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making money, which was cool.

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Yeah,

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Jake Hower: fantastic.

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That's great.

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I'm sorry.

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You would call yourself more a

marketer than a software guy.

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Chris Brisson: Yeah, I'm totally

more marketer than software.

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The thing that really gets me excited

is marketing, creating campaigns and.

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Writing copy, which, it sometimes can get

pretty laborious, but for the most part,

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I'm very product driven and like user

driven and like, how can we create like

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a kick butt product and make it simple?

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And mix in like marketing into

that to grow the business.

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So I'm very marketerish, but I'm very

product, like a very high emphasis on

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creating a very simple, easy product.

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So sure.

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Jake Hower: So with call loop, is this

something when you're creating it,

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we already integrating SMS marketing.

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Into your campaigns, or is this was

call it, born out of the fact you

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wanted to trial it and see how that was,

going and what impact that was making.

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Yeah,

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Chris Brisson: Really called was born out

of like the frustration of not having it.

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So there is some platforms out there,

but none of them integrated, right?

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Cause at the time we were using a

Weber and we were using one shopping

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cart and we're using PayPal.

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And so the thing that I wanted

to do was, people aren't going to

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text in a keyword to join my group.

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They're most likely

going to buy a product.

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They're going to opt in

on a web form, right?

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To get it on the newsletter, or

maybe they're going to join a tele

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seminar or join a webinar, right?

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So I'm collecting information on

a lot of different places, right?

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Customers in what shopping

cart subscribers in a Weber and

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all these different platforms.

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And so there was nothing that

integrated with those systems.

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I was like, gosh, we need,

we need to build this.

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And, we just started slowly and,

built the product for ourselves,

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showed it to a bunch of friends.

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And, they just, they really liked

it and they started using it.

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And so it really just came out of

the frustration of not having that

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because that's the problem that we

faced was, There was nothing that

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integrated to make it seamless.

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Sure.

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Jake Hower: I got you.

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Got you.

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All right.

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Can you give us some broad overview

stats of what impact SMS marketing has

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in terms of, open rates cut through

for the market, et cetera, et cetera.

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Chris Brisson: Yeah.

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The interesting thing is, SMS and

voice messaging, for marketers.

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It's really seen as a

communication channel.

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Marketers maybe see it as, Oh, how can I,

pitch something or drive sales with it?

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And you can, but the way you have to look

at it is how can I communicate better?

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How can I, make these systems

easier or automate billing?

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There's all things you can do with it.

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And the things that really got

me excited was, there is no other

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platform or communication channel

ever like in the history of the

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world that is this effective, is this

immediate and is this cost effective.

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So a text message gets

open 97 percent right?

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That's insane.

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If you were to send literally a hundred

messages, 97 of those people will open

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the email or open the text and read it.

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I have a.

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Android phone but i had an iphone and i

have to eliminate the messages or else

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they stay on my like desktop screen and

so you know with that effectiveness it's

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like holy cow how could you not use this

the key is to use it effectively so the

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other thing is that within 15 minutes

85 percent of those people will open the

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message so when you talk about immediate

it Like messaging that you need to get

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out when it counts a text is the way

to do it on the flip side of your send

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an email open rates from 2007 to 2009

percent in:

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2 you know we're in 2013 so it's

like less than 8 percent so when

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you're looking for a way to get your

message across and get it out there.

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Hands down, there's no other

better way than a text message.

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Yeah, that's brilliant.

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Yeah.

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And it works.

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It's extremely effective.

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So the cool thing with text is you can

put in a link so people can, if they have

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a smartphone and they have access to the

internet through their phone, you can

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put it in a link and people can click the

link and go to a webpage, or you could

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put a YouTube link in the text message.

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And because youtube is an app on

virtually, here in the states, every

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phone, android, as long as it's

a smartphone they have a youtube.

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So if you send a youtube

link, they click it.

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Boom.

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Now I can pop up a video.

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You can put phone numbers in it.

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There's so many unique ways to

to use it to push out a message.

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Now again, marketing is

just one way to use it.

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It's really about effective communication,

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Jake Hower: yeah, definitely.

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And that's what we're going to

cover listener in today's episode.

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We're going to run through and look

at how you can use SMS for traffic

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for lead generation and for sales.

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And to Chris's point, the key

here is how to use it effectively.

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So Chris, why don't you kick us

off with how you can integrate.

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SMS for traffic generation.

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Let's focus on the perspective of an

Infusionsoft user both yourself and

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myself are Infusionsoft users, but

you can certainly replicate what we

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do with Infusionsoft in this example

with something like an Entreport.

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Yeah,

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Chris Brisson: for lead generation.

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So there's a lot of ways.

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So one is.

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Through keywords.

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And what a keyword is basically

if you've ever gone to a concert

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or here in the states, they're

all over, or your pizza shop.

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You see the thing that says,

Hey, text, pizza to 3 8, 4 7

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oh, or text Mike to 3 8 4 7 Oh.

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So as a way to list build

it's a phenomenal way.

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Now think about maybe most of your folks

are probably online internet marketers

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and they go that doesn't work for me.

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There's a company called julep and

julep sells nail polish, right?

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Like women's products and they wanted

to build their text message list.

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So what they ended up doing

is they did a simple contest.

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And part of the contest actually didn't

do the contest they did it basically

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an incentive to build their list they

get 50 percent off so hey text in julep

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to three four seven zero and get 50

percent off right and so they had all

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these people text in and five thousand

people within twenty four hours.

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Opted in to get that now what does

that do well number one they got a 50

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percent coupon which is a deadline within

seven days or whatever and it's gonna

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drive sales so that's one way an online

business can use keywords now let's say

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your speaker and you're in front of.

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Three hundred people or a thousand people

or five hundred or whatever and you want

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to because you're a smart marketer you

want to collect those leads or collect

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that contact information from the people

in the crowd so a couple ways you can

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do that one is pass flyers around two is

hey go to my website and opt in three is

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like me on facebook or whatever four is.

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Hey, to get the slides or to get

this extra bonus, break out your

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cell phone, text me at Chris at

:

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So everybody in the room has a cell

phone and they can send a text message.

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They may or may not be in front of

their computer and more importantly,

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they're not going to fill out

a form and do all this stuff.

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They're going to send a text message.

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And so one of my friends Tyler Garns, he

it was actually the marketing guy, right?

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The former marketing guy at infusion soft.

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He's man, yeah, we use it every

time we went to to do an event.

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We got like a 92 percent open rate

or 92 percent like opt in rate.

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So if you have 100 people in a room,

he had 92 people in the room, break,

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open their phone, text that in.

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And what does that do?

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He just built his list.

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So hugely, wildly effective.

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Now, if you have an offline business,

the same thing works, right?

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Texting a keyword and that type of stuff.

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Yeah.

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You got to think about it like as

an incentive to get people to join.

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I would

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Jake Hower: assume that you need to

ensure that the traffic source is the

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most relevant for the type of meeting

you're asking them to opt in on.

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So SMS works with live crowds.

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I'm sure it would work fantastically

well at conferences as well,

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and probably hazard a guess at

something like radio advertising

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or potentially even TV advertising.

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It'd probably work quite well.

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Yeah.

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Chris Brisson: Yeah, absolutely.

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Any sort of like offline media,

keyword stuff works really well now.

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You know for a for generating traffic and

so a good example how we use texting in

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our business will be see a huge increase

in a lot of our customers as well as.

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You know when somebody registers for a

webinar they register for tell a seminar

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in this falls under the reminder category

because texting is a lot i mean it's

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not just marketing but it's reminders

it's notifications it's alerts and so

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what we found when we did our webinars.

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And and Jake, I would imagine, there's a

reason why you created fused app, right?

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Absolutely.

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And so one of the problems that we found

was that we would get a hundred people

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to sign up, but like 25 people would

show up or 10 people would show up.

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And so it came down to is if

we get more people to, if we

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know our conversion rates.

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How do we get more people to show

up to our event so we can show this

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in front of more people to make more

money and it came down to sending a

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text message sending a voice message

right and applying this multi channel

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approach to communication to reminding

people and so the problem is when you.

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Most people when they sign up for a

webinar, they go back to like their daily

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life and they forget about it and and

people forget that they registered for it.

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They didn't put it in there, I calendar.

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They didn't put in their

calendar, whatever.

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They're just they're busy

doing whatever they're doing.

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And so with the text message.

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Some of our clients have seen like

40, 50 percent increase in attendance.

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One of our clients, they see a literally,

I believe that the core number is

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like 518 return on investment, or I'm

sorry, 518 percent return on investment

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when they use a text message, right?

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And they use them all the time because

it works when they don't use it.

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They see a huge drop in

their attendance rates.

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Because people just forget right

like they just forgot about it and

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the reminder the friendly reminder.

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It's not spammy or scammy, or

you're abusing it, but it's like,

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Hey, we're starting 15 minutes.

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Love to see you here.

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Boom, and it gets people to show up.

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Yeah, that's

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Jake Hower: great.

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A couple of things I'd love to

delve into a little bit on that.

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I, in your pre webinar sequence,

when do you include SMS?

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Three days out or is it just on the day

of the webinar you find is most effective?

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Chris Brisson: Yeah.

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And Ryan Dice was really

the one that kind of.

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We're at traffic and conversion and they

use call loop and what they do best and

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what we've seen works best is what we

like to do is, on the registration page.

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In fact, we don't send people

to go to webinar like www3.

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go to webinar, that link that they give

you, we actually integrate with plus this.

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Which is a little app or whatever, but

basically we drive them to a registration

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page, which is a infusion soft web

form, and we collect first name, last

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name, email and optional mobile phone.

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So once they opt in, they get put

into infusion soft and then we can

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run sequences, tags, all that stuff.

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Same thing goes for a Webber

call loop integrates with it.

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So what happens is right away we

want to send them a text message.

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The reason for that is we want to build

that communication right from the onset

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the big problem we see a lot of people

make is they start building this list

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they build this list and two weeks

later they send out a text message and

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people like what's like who are you

why are you texting me and so right

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from the get go it's just like an email

autoresponder right as soon as you sign

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up boom you get an email hey thanks

for coming on board same thing with

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the text boom send him a text message

and we say hey thanks for registering.

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We'll send you a text message

15 minutes before on Thursday,

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2 PM, July 20th, right?

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Or whatever the date is.

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And we actually merged that in

with like custom fields and stuff.

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So we'll send it right away.

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And then the day of the event, what we'll

do is we'll send out a voice call, a

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voice broadcast, which is basically an

automated phone call to them 30 minutes

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before the reason we do a voice broadcast.

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I'm in actual fifteen minutes

before the webinar starts we send

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a text as well but the reason we

send a voice broadcast is because.

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When people register for the webinar,

I'm under the assumption that

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they're not going to give me their

mobile phone, so a text message

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can only reach cell phones, right?

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It's impossible to send a text message

to a landline, so we want to cover

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100% Of those phone numbers with our

communication message right with our

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message about hey the webinar starting so

we send a voice broadcast thirty minutes

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before that basically says hey it's

chris you signed up for the xyz webinar.

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Let's know we're gonna be starting

about 30 minutes so I just sent you

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an email it has a link in there.

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In about 15 minutes, you'll get a

text message as well, just another

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friendly reminder and I look forward

to having you on board for the call.

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So thanks so much and

we'll see you real soon.

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Very simple.

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Nothing weird about it.

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And then 15 minutes later, just

like I said, they'll get a text

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message and a text message again.

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Hey, it's Chris.

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Just another reminder.

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We're just starting 15 minutes.

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Looking forward to seeing it.

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And that's what we find works well.

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And then we've tested immediately

right when the webinar starts.

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Which works well as well, but just to

preframe people, because again, they

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may be busy doing something else.

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We want people to set aside the

time and actually, get ready

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to show up for the webinar

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Jake Hower: brewing and pot Bay of that,

which is I guess almost covered that

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last text message about 15 minutes prior.

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Do you include the dial in details

for the webinar, or is it simply just

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a reminder to go back and check your

emails or to log in 15 minutes time?

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Yeah, in

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Chris Brisson: that text, we just

say, Hey, we're starting in the

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XYZ webinar starting in 15 minutes.

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I just sent you an email with

your login link, see you soon.

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And so we just, again,

it's all through infusion.

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So we send that automatically.

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But we don't include a call in number.

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Now, if it's a tele seminar, it makes

sense to do that, but the webinar, because

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it's visual, they need to see the link.

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Now, one cool thing is a go to

webinar actually has a an app.

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So what you could do is you could.

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Drop in the go to webinar url which is

unique for that contact and they can

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view it on their phone the reason i don't

want that is i've attended webinars on

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my phone it's very passive right like it

doesn't it's it i don't I literally in

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one click, I can just get off of it, so

we don't want necessarily people if they

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want to get on their phone, they can get

on their phone from their email, but I

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don't want to drive people from the phone

for them to click on the link for them to

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hop on for 2 minutes and then, hop off.

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So it's what we do that

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Jake Hower: makes a lot of sense.

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I guess the call to action in the

webinar you're holding a little

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bit harder to perform the call

to action from a phone as well.

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I'd imagine.

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Chris Brisson: Absolutely.

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Jake Hower: Yeah, absolutely.

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All right.

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Fantastic.

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So let's keep going along the line.

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Where next, where else do

you integrate SMS marketing?

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Oh man,

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Chris Brisson: it's really cool things.

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Now we use it with like

billing automation.

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So for example, we have

a membership, right?

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And people sign up, they pay per month.

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In any membership, you have

credit cards that fail.

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And, in order to keep on top of that,

fortunately we use Infusionsoft.

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But what happens is cards fail and, we

send an email, we do all that stuff and

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most people may not do anything at all.

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But what we do is when a card fails.

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During the hours of, regular business

hours, from nine to five, nine to

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six, we send them a text message and

just say, Hey, we noticed there's

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a problem with your credit card.

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Call us at, 888 230 337

and we'll get you set up.

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We can even do a voice broadcast

call and says, Hey, it's Chris.

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Just notice your credit card was having

some issues to keep your account active.

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Go ahead and press one.

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Press one now and to get

transferred to our support team.

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So you can do a voice broadcast.

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We call this call transfers So when you

do that voice broadcast You can set it

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up to where hey again, hey, thanks for

calling to get transferred to billing.

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Go ahead and press one once they

press one, then they get redirected

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to our phone and somebody picks it

up and they can take care of them.

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:

So building automation is huge.

376

:

In follow up sequences,

appointment reminders, right?

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This is a big one.

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So if you have any service business or any

business that revolves around appointments

379

:

and people showing up, There's probably

a huge problem you have a people not

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showing up and that means like you're

losing money and people just forget they

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:

have stuff going on like you know we're

human so you know a great way to do it is.

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You know we actually set up a campaign

i was talking to a customer of ours

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:

yesterday and help them get this going

was you know when somebody sets up an

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appointment send a text message right

away right just again let them know.

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Here's your appointment date you're

confirmed boom so they have that in

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:

their text message so they can always

go back to it to remind themselves right

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next two days before the event send

a text message or even a day before

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:

the event sentiment other text message

page want to know your appointment

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:

on july thirtieth tuesday at two p.

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:

m.

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:

you know is tomorrow and then

the day of you can send a text.

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That says hey your appointment

is today at four p.

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:

m.

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you know call our office at five five

five if anything changes right so and you

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see a huge increase in people actually

showing up and you like massively

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decrease no shows which today is.

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:

That makes you money, right?

398

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And so that's a process you can

automate to drive more people

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:

to show up for the appointments,

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:

Jake Hower: yeah, I was just

going through my head, looking at

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:

all the different possibilities.

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I'm one that comes straight to

mind is potentially following up

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:

of hard bounce email addresses.

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:

Yeah.

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Sounds like a fantastic way to

automate that process as well.

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Chris Brisson: Yeah actually the guy was

talking to yesterday he actually the dog

407

:

fence business and when somebody fills

out a web form he collects first name

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last name email and phone number and we

actually set this up yesterday so what

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:

happens is when they're in that sequence.

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And you can set this up in

infusion, basically it's

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:

email automation or something.

412

:

So if it hard bounces, send

them a text message, right?

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Or apply this tag and that tag

then triggers that sequence,

414

:

which sends that text.

415

:

So we just set that yesterday.

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:

Cause I asked him, said, how many emails

do you get and how many of them are fail?

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He's man, we probably get

maybe 10 percent fail.

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:

But they give us valid phone

numbers and it's not their fault.

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They just maybe mistyped it or whatever.

420

:

And so that's a, yeah, that's

another cool way as well.

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:

Jake Hower: I could just

see it straight away.

422

:

Text message straight away voice

broadcast a day later or something.

423

:

And then a task for a consultant to follow

up if they haven't confirmed by then.

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Chris Brisson: Yeah.

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:

1, 1 cool thing.

426

:

I'm sure, Jermaine Griggs,

but do you know Jermaine?

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:

Yes.

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:

Yes.

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:

Okay.

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:

So he he has a really cool strategy

and I learned this from him.

431

:

We actually applied to.

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:

Thank you.

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:

All of our stuff right because it's

just it works until he does is after

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:

two days after somebody purchases he

gives me a call and he gives me a call

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:

and you know the cool thing with call

loop is you could play unique messages.

436

:

Based on if they pick up the

phone, they see if it's alive, real

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:

person, or if it goes to voicemail.

438

:

So think about that, right?

439

:

Here's what Jermaine does is when

somebody picks up the phone, obviously,

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:

they know it's a recorded call.

441

:

So you might as well just come out and

say it and say, Hey, it's Jermaine.

442

:

Obviously, it's a recorded call, but.

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:

Hey i was just going to the orders

once i think so much about now it

444

:

goes to voicemail what your pain

does is funny but it's personal and

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:

so you like tickles babies rustling

papers around you just making it sound

446

:

like very normal and just like he

called that customer and automated.

447

:

And he's Chris, he's you wouldn't

believe how many of our customers

448

:

call the office wanting to speak

to me because they just got a phone

449

:

call from me and they missed it.

450

:

That's just, it's a cool way to.

451

:

You know extend the personality in your

business right when nobody is doing

452

:

anything besides maybe just sending

you an email you know you need to

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:

stand out and that's how you build you

know a community it's a little culture

454

:

you know that's how you build the

personality in the business and today

455

:

that's how people get to like you.

456

:

And we all know it comes down to people

do business with people that they

457

:

know and trust, and the more trust

and likeability you can build into

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:

your business, it's just going to,

it's going to work way better for you.

459

:

Brilliant.

460

:

Jake Hower: That's brilliant.

461

:

What other applications do you use it?

462

:

How do you use it for for instance, for

sales, is it more just a, about what

463

:

we've been talking about here and just

building that trust to the point of sales,

464

:

or do you actually have a set way you

can use it to increase sales as well?

465

:

Chris Brisson: Yeah.

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:

If you think about it

again, it's super powerful.

467

:

So in the juleps case, they number one

gave a great incentive, 50 percent off,

468

:

which is awesome on a physical product.

469

:

And so they built their list

huge and they drove sales, right?

470

:

You got a coupon.

471

:

Use it and or else it ends in seven

days so i remember andy jenkins from

472

:

stopper net are you familiar with

andy i'm sure you are right video

473

:

bus yeah there you go so handy when

he still has this company i think.

474

:

But he sold like swords and

just geeky, nerdy products.

475

:

But but anyhow, on his site, I remember

he said, Hey, this is in:

476

:

and on the right side of his website

on his swords website said, Hey, opt in

477

:

here to get 10 percent off right now.

478

:

He would get all these new leads

to come in and he would give them

479

:

a 10 percent off coupon, right?

480

:

Great way to, Convert a visitor to a

lead and then into a customer i give an

481

:

instant discount so the same thing can

be done for you right it's give somebody

482

:

some sort of incentive to join your list

to buy your products to give you money.

483

:

You know the hardest part the hardest

way to grow your the hardest thing

484

:

in any business is to acquire new

customers and when you know you can

485

:

give a little incentive to get people to

make a purchase or become part of your

486

:

process, you need to do that, right?

487

:

You need to go out of your

way to make that stuff happen.

488

:

And with a text message, here's what

happens when you start to build that list.

489

:

You have both sides you have if you

have a hundred people and you send a

490

:

text message to them ninety seven of

those are going to get that message.

491

:

On the flip side, you send 100

emails, maybe eight will open

492

:

and one will click and then you

have the conversion on that side.

493

:

So when you go from straight text right

in the inbox and in the text message,

494

:

Hey, this could be for your own.

495

:

Customer list let's have a new offer a new

discount or a new product that's launching

496

:

and you wanna push people drive sales

guess what you have a hundred people in

497

:

your text message list or ten thousand

people you know you can send email but

498

:

same time what's the return on investment.

499

:

For those channels emails free right

the text messaging you know if you

500

:

invest sixty bucks to make three grand

like you do that all day long because

501

:

it's that effective so when you have

a list what do you, you mail the list

502

:

and that's how you're gonna generate

money right a good example and this

503

:

is going to the webinar side but.

504

:

Jack born works for Perry Marshall.

505

:

He's the marketing manager there.

506

:

And they do webinars and stuff

and they had that problem where

507

:

no one would show up and whatever.

508

:

So there's a cost to doing

text messaging, right?

509

:

That's just part of the deal.

510

:

At such a cheap rate, it's

definitely worth it because

511

:

of the effectiveness of it.

512

:

So they would invest 60 bucks.

513

:

And they would make 3000.

514

:

So they invested 60 knowing that it's

going to convert, it's going to bring more

515

:

people and it's going to make more money.

516

:

Really that's like the easiest way to

do it is just send an offer, right?

517

:

Or give them a discount.

518

:

Tell them about your new product.

519

:

It's just like your email list,

except you don't want to abuse it.

520

:

You want to keep that channel open.

521

:

So a good example of that is it stopped

me if I'm like blabbing, but there's

522

:

so much cool stuff to talk about.

523

:

Is Jermaine Greggs, right?

524

:

Again, what he does is to build his

text message list is after you opt in

525

:

on his website and the next page, he

says, Hey, join my mobile music Monday.

526

:

Like he teaches like play by

ear, how to teach people how to

527

:

play guitar and piano by ear.

528

:

It's actually opt in the next page he

asked them for their mobile phone number

529

:

so you can send them a mobile music monday

because you may not want to ask for the

530

:

phone number on the first form because

it's gonna probably lower conversions.

531

:

Right maybe just wanna get email only

and then after the next page you can

532

:

ask for it that's what you mean does

every monday he sends him a little

533

:

hey here's three chords but what

he doesn't do he doesn't abuse that

534

:

channel right what a lot of people

may do is they may just hammer there.

535

:

Mobile phones of their customers that

are clients and people they tarnish

536

:

that relationship and so by offering

the value of every monday you get a

537

:

new cord from jermaine he keeps that

loop open so when it does come time

538

:

to baby promote a new product or to

recommend something or to drive people

539

:

to a new launch funnel or something.

540

:

He has it open because he's offered value.

541

:

And he hasn't abused it.

542

:

So that makes sense.

543

:

Jake Hower: It does.

544

:

Yeah.

545

:

It all sounds fantastic.

546

:

And to me, it just sounds like there

isn't a reason you shouldn't be using

547

:

SMS in your in your marketing campaigns.

548

:

Yeah.

549

:

Chris Brisson: And you, obviously

you want to use it sparingly.

550

:

It's not something you're going to.

551

:

Use every day because, it's

it's in everyone's pockets.

552

:

And if you're that annoying pest in their

pocket, that's going to relate to online

553

:

and you're not going to make too many

554

:

Jake Hower: friends.

555

:

Hi, Chris, you've shared a whole

heap of awesome information, heaps

556

:

of takeaways for our listener.

557

:

Where can they go and find out a

little bit more about you, about

558

:

CallLoop and about your other products?

559

:

Chris Brisson: Yeah, absolutely.

560

:

They can go to callloop.

561

:

com.

562

:

So either two L's or three L's, thank

God we got both those domains call loop.

563

:

com C A L O P, and they can go

there or our hub is automize it.

564

:

com.

565

:

So A U T O M I Z E I T.

566

:

Jake Hower: com.

567

:

That's great, Chris.

568

:

Thank you very much for coming on today.

569

:

I've certainly appreciate it.

570

:

And I know our listener will as well.

571

:

So thank

572

:

Chris Brisson: you.

573

:

Yeah.

574

:

Thanks so much, Jake.

575

:

I appreciate it.

576

:

Hope for, hopefully, we've got

some great value out of it.

577

:

So thanks so much, man.

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