Leadership isn’t about having it all figured out — it’s about staying relevant, embracing the mess, and protecting culture as you grow. In this episode, Carrie Willetts shares hard-earned lessons on leading at scale, integrating with empathy, and why confidence and community matter more than ever in healthcare.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/creating-relevance/

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(00:00) Introduction to Carrie Willetts

(02:00) The Evolution of Leadership and Culture

(05:05) The Importance of Local Presence in Healthcare

(09:44) Embracing the Messiness of Leadership

(16:09) Advice for Young Leaders

(21:11) Communication and Clarity in Leadership

(26:15) The Complexity of Integration in Healthcare

(31:30) Carrie's Leadership Purpose and Growth

(36:45) How to Find Clarity

(39:06) Defining Success in Leadership

(42:22) A Season of Community

(48:45) Working on Communication

(51:48) Advice to Your Younger Self