In this segment of "It Depends: Q&A with Context", we’ll explore the benefits and challenges of multi-niche branding and offer strategies for therapists looking to expand their horizons.

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Copyright 2024 Aisha R. Shabazz

Welcome to Beyond the Session with Aisha Shabazz.

Now, it's my favorite part of the podcast where I answer questions

that were submitted by you, and I like to call this segment.

It depends the q and a with context because.

Many of us have answered questions not only from our colleagues, but

also our clients with the answer.

It depends.

So this question was submitted during private practice refresh,

a four day virtual retreat that I host at the beginning of the year.

Here we go.

Can I have more than one niche?

It depends.

So my follow up questions to you are, why do you want to have two niches?

Is it because you want to diversify your caseload?

If that's the case, I think it's a good enough reason.

However, keep in mind that.

By virtue of you working with people, your caseload will be diverse because not

every client has the same aspiration, not the same goal, not the same challenge.

So within your specialty, you're going to have variety there.

The other question that I have is, are you actually just worried that you're

not gonna get enough clients if you pick one lane and stay in that lane?

. Some people try to create multiple niches because they're trying to find

some unique nicheing loophole and work their way out of focusing in on helping

a particular ideal client population.

One way to get out of that, it's not really a pitfall, but it's more or.

A moment of fear where it's like, oh my goodness, I'm not gonna be

able to serve just one population.

I have so many skills.

I need to have multiple niches.

One way to avoid that pitfall is really to think about what

is going to be easier for you?

Is there an overlap between the two niches?

Because if there isn't, are you prepared to cater your marketing to two or

more different target populations?

Many therapists that I talk to, They're not trying to make their

marketing efforts more complicated or spend more time marketing.

They're actually trying to reduce the amount of time that

they're marketing their practice.

So by virtue of you having one niche, you're going to save yourself time

in marketing and actually, If you niche down sooner rather than later,

you are more likely to have a more robust offering within your practice.

There's this quote that goes around often in the marketing world

that says Niche down to blow up.

And what that really means within our industry is that if you focus

in on one particular I ideal client population, one particular challenge.

Goal or aspiration, one area of specialty that eventually

people are gonna see you as well.

What else can you do?

They're so good at this.

I wanna know what else they can do.

So it's only a matter of time before people are reaching

out to you for other things.

It's that time and attention that you're putting into fine tuning your

message that's gonna allow people to put their eyes on you and focus in and

say, Hmm, they've got something there.

I wonder what else they have.

So, I hope that was helpful to you.

The other thing to keep in mind is that it's fun to niche down.

You know why?

Because when you are able to niche down, you're going to

be able to be more creative.

You're gonna say, well, what else can I talk about?

A lot of times people think I'm gonna run out of things to talk about.

You're not going to run out of things to talk about.

You know why?

Because your clients don't run out of things to talk about in therapy

and you're not running out of things to help them with therapy.

So just keep that in mind that if you think you're gonna run out of things to

talk about in your marketing, you're not.

If you'd like to have your question answered on the podcast,

just head on down to the show notes and click the link below.

It depends q and a with context.

You can submit your question via video, audiogram or text message, and if your

answer is selected, I'll not only answer your question on the podcast, but I'll