Best selling author and sales expert Mark Raffan cuts through the noise to discuss the importance of empathy in the tech industry. Raffan highlights how the over-reliance on technology has led to a loss of connection with customers. Through personal experiences and practical advice, listeners will gain insights into negotiating with empathy, handling pricing challenges, and understanding the changing dynamics of procurement in the current climate. Mark offers insightful tips on how to navigate sales with empathy and achieve successful outcomes.
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