As we step into 2025, are you ready to revolutionize your short-term rental business? In this episode, we're exploring how to simplify, streamline, and set yourself up for success using AI in the new year.

Discover how to create a strategic marketing plan that goes beyond mere consistency, focusing on purpose-driven content that resonates with your ideal guests. Learn how AI can be your secret weapon in content creation, automation, and optimization, freeing you up to focus on delivering exceptional guest experiences.

Here’s what you will be getting:

• Reflect on key lessons from 2024 and how they shape our approach to resilience in 2025
• Understand how AI can enhance your marketing efforts without replacing your unique touch
• Get insights on crafting a three-month content calendar tailored to your ideal guests
• Learn about the upcoming DBS AI Content Sprint, a 90-minute workshop to jumpstart your 2025 marketing strategy
• Discover how to integrate AI with tools like Book Direct Pro for seamless campaign management

Plus, get a special discount code for the DBS AI Content Sprint, where you'll create three months of targeted social media content with proven strategy in driving direct bookings in just 90 minutes! You’ll leave with a full written guide, a lifetime access to the training and a strategy that you can rinse-and-repeat anytime.

Don't miss this opportunity to start 2025 with a clear plan and less stress. Your journey to simplified, effective marketing begins here!

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Show notes are available at: https://directbookingsuccess.com/podcast/

Simplify your STR Marketing in 2025! Join the DBS AI Content Sprint Workshop!

In this live, hands-on workshop, I will guide you through creating 3 months of content targeted to your ideal guest.

Here’s what you’ll learn:

✨ How to use AI to craft engaging, personalized content.

✨ A proven strategy to save time while driving direct bookings.

✨ Step-by-step guidance to simplify your marketing efforts for 2025.

📅 Date: January 9, 2025

You will leave with a full written guide, lifetime access to the training video, and a strategy you can replicate anytime.

Save your seat and start 2025 with a clear, actionable plan to grow your bookings and profits with 3 months of booking-driving content. 

👉 https://mydbs.live/sprint

Use discount code: DBSPODCAST40 to join the workshop for only $29

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Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/

The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

2025 is here and today we're talking about how to simplify, streamline and set yourself up for success using AI in 2025. Stay tuned.

You are listening to the Direct Booking Success Podcast bringing you all the information you need for your short term rental to stand out from the crowd. I'm your host, Jenn Boyles. As an owner and manager, I know how hard it can be to navigate the hospitality industry. I'm here to help so you too can have direct booking success.

Hello and welcome to another episode of the Direct Booking Success Podcast. I'm your host Jenn Boyles and with the new year only two days away, I'm so excited to kick it off with this very special episode. The start of a new year is always a great time to reflect on where we've been, celebrate what we've accomplished, and look forward to what's ahead. And this year I want to help you start strong. If you caught the last episode, you know I celebrated some incredible moments in 2024. It was a year filled with learning and growth and I couldn't be prouder of the incredible community we're building together. But today, we're looking forward to it. 2025 is here and it's time to take everything we've learned last year and turn it into action. If you've ever felt overwhelmed by the demands of running your vacation rental business along with all the marketing, then this episode is for you. Because today we're going to be talking about how to simplify, streamline, and set yourself up for success in 2025 using AI. I'll also be sharing details about an exciting workshop happening on January 9th. It is called the DBS AI Content Sprint. It is a 90 minute live workshop designed to help you create three months of marketing content. Yes, you heard that right. Three months of marketing content will be created in this 90 minute live session. I want you to be able to start the year with a clear plan and less stress. So stick around because I'll be giving you all the details along with a discount code. So let's dive into today and before we can actually look forward, let's take a moment to reflect on some of the lessons we learned in 2024 and this can help us really move ahead with confidence. Back in episode 107, I spoke about why consistency in marketing isn't enough. Sure, you've got to show up regularly, but without a strategy, you're just spinning your wheels. That's why combining consistency with the strategic approach and doing the right work is the secret sauce. In episode 85. Bart Sobeys reminded us of the importance of streamlining the guest's booking process. Your website is often your first point of contact with potential guests. By making sure it is visibly appealing, mobile friendly and glitch free, you're removing barriers and creating a seamless experience that converts browsers into bookers. So what's the common thread here? Resilience in 2025. Resilience isn't just about weathering those challenges ahead. It's about building systems that work for you, not against you. It's about creating a business that adapts, evolves and thrives. And one of the best ways to do that is by embracing tools that simplify your workload. And that's where AI comes in. Let's talk about AI. Okay, let's look a little bit deeper into it. I know that the term can be intimidating artificial intelligence, but really it's just a tool. One that can make your life a whole lot easier. Okay, so a few ideas of how it could work in your business. AI could help streamline content creation. Okay, Creating engaging social media posts, email campaigns, blog ideas. It's like having a personal assistant that never runs out of creative energy. The other areas that could help would be for automation, taking off repetitive tasks, thinking about scheduling and sending up follow emails, and managing guest upsells. But AI is not here to replace you. It is here to help you focus on what you do best, which is delivering amazing guest experiences. So let's go a little bit deeper into what it means to have a strategic marketing plan for 2025. We've talked about consistency before. It's. It's essential. But it's not the whole story. It's not just about showing up regularly. It's about showing up with purpose. Every post, every email, every piece of content you create should serve a larger strategy. And that strategy begins with understanding your ideal guest. So who are they? What do they value? What are they searching for? These are the questions you need to answer before you even think about hitting posts on Instagram or sending out an email. For example, if your ideal guest is a family, your content might want to focus on activities that they can enjoy together. Your property's kid friendly amenities or nearby attractions. If you're targeting couples, the messaging can shift to romantic escapes, quiet retreats, or intimate local dining experiences. The goal is to create content that feels personal, that resonates, that ultimately leads to bookings. Here's the challenge. Though most of us already know the importance of speaking to our ideal guests, finding the time to create that Kind of content consistently and strategically can feel impossible. And this is where AI comes in. Okay, AI can help you brainstorm and draft what you want to create. So let's say you're planning a winter promotion. AI can help you quickly generate ideas for Instagram captions about cozy evenings by the fire, nearby winter activities, or the perfect weekend getaway vibe. Then it can optimize these posts with hashtags tailored to your audience, ensuring that they get in front of the right people. It isn't about cutting corners, it's about maximizing your time and effort. Instead of spending hours staring at a blank screen, you can focus on delivering incredible guest experiences while the tech handles the heavy lifting. But AI doesn't just help you with the creation, it can also help you with the optimization. It can analyze your past content and tell you what worked and didn't work. Maybe your audience engages more with posts featuring local tips or behind the scenes videos of your property, knowing that you can lean into those types of contents to drive better results. And then there's the planning, which is where strategy really comes to life. Having a three month content calendar means you're never scrambling for ideas at the last minute. You've already mapped it out, right? You've mapped it out, tied it to your business goals, aligned it with your ideal guest needs. And this is where the DBS AI content sprint comes in. In just 90 minutes, we'll create that plan together, step by step, using AI to streamline the process. It's not just about saving time. It's about ensuring your marketing stays consistent, effective and stress free. If you're already using tools like Book Direct Pro, how powerful is it to bring everything together in one place? AI and marketing tools work hand in hand to help you seamlessly schedule, track and analyze your campaigns. Imagine drafting your content with AI, uploading it into a tool like Book Direct Pro, and then having it automatically post at the best times for your audience. It's not just efficient, it's smart. And in a business where time is often your most valuable resource, it can make all the difference. So strategic marketing isn't just about doing more, it's about doing better. By focusing on your ideal guests. Leveraging tools like AI and Book Direct Pro to simplify your efforts, and creating a clear, actionable plan, you're setting yourself up for consistent bookings and sustainable growth. I'm sure you've heard me say it before. It's not about working harder, it's about working smarter. And 2025 is the perfect time to start. So this brings me to the exciting opportunity to tell you a little bit more about the DBS AI Content Sprint. On January 9th, I'm hosting a live 90 minute workshop. I'm going to be walking you step by step through creating three months of targeted social media content. You'll walk away with a fully planned content calendar tailored to your ideal guest, a comprehensive written guide that you can use again and again, and of course, lifetime access to that training video so you can revisit it anytime you need. This is not a webinar, it's hands on, practical and designed to give you immediate results. By the end of the session, you'll have a complete content plan ready to go, targeted to your ideal guest with your tone of voice. And the best part, this workshop is perfect for anyone, whether you're just starting out. If you've been managing properties for years, AI is a tool that can benefit every level of experience. Now, spaces are limited and I don't want you to miss out. This is a paid workshop where we'll be working on your marketing together. Together. So head to the show notes at directbookingsuccess.com/podcast to get the link to sign up. You'll also find a gift there from me. It's a discount code so you can get $40 off of the cost. Now, as we step into 2025, I want to leave you with this. Success in this industry isn't about doing more, it's about. It's about doing the right things. It's about working smarter, not harder, and using the tools and strategies that simplify your life while driving results. This year, let's focus on building businesses that are resilient, profitable and sustainable. Let's embrace AI to save time, reduce stress, and create even better guest experiences. Let's commit to taking action, starting with the DBS AI Content Sprint on January 9th. So thank you for joining me today and if this episode has inspired you or given you a new idea to try, I'd love to hear about it. Send me a message on Instagram @directbookingsuccess and let's have a chat. Now on the next episode, I'll be speaking with a host who's gone from listing a single room on Airbnb to a thriving direct booking portfolio of seven properties and counting. We're going to dive into the strategies behind his skyrocketing direct bookings and his guest centered upsells. Until then, go out and take action for your own direct booking success in 2025.

Hey, thanks for listening to the Direct Booking Success Podcast for more information about this episode and others, head to the website directbookingsuccess.com podcast. See you next time.