Be honest - did you leave your 9-5 only to set yourself up with an hourly rate that’s just as stressful? The problem with an hourly rate is that you are basically punished for working faster and more efficiently. There’s no incentive to provide a faster transformation when you get paid more the slower you go.

On the other hand, if you price your offers based on the value of the transformation, people will pay more to get results faster. I’m sure you’re really good at what you do. If you bring your proprietary process into the world and that process gets people faster results, you’re self-sabotaging by undercharging.

In your pricing, don’t:

• Price by the hour
• Price out of fear
• Underestimate your audience

You don’t have to stay stuck in hourly rates just because others are. Your offer is better than that and so are you.

Everyone has authority. Your authority matters! www.monetizeyourauthority.com

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Music credit: Like We Do It by Grace Mesa

A Podcast Launch Bestie production

Hey, true seekers.

Okay.

Are you exchanging time for money in that place where you are pricing

your consulting or coaching offers at an hourly rate and you feel

like you just can't get ahead?

You feel like you're constantly in the grind.

You've basically exchanged your nine to five energy.

into this entrepreneurial energy that is just as stressful because

we haven't changed anything, right?

We haven't changed that nine to five mentality of if we just work longer

and harder, we'll make more money.

Right?

That's just not the case in the entrepreneurial world.

And so I wanna talk about why we price hourly when it's really

an old school way of thinking.

It doesn't serve our clients and it doesn't serve us.

And so the.

Old way of thinking is really the current view, right?

Like 95% of the world thinks an hourly rates.

You go to the to McDonald's and there's a sign on the door

for hiring X dollars per hour.

Even as a healthcare executive, I knew my hourly rate, right?

That was what was in my contract, and so that's just the normal.

Run of the mill.

Easy way to price things.

But notice, when you're on an hourly rate, let's say you're in a nine to

five and you're in an hourly rate, does it really matter how hard you work?

Does it really matter?

Like let's say you're, You're a house cleaner and you say it's

X dollars an hour and you know that you are good at what you do.

You know that your team is fast.

You know that like you do more in an hour than most people do in an entire

day, but you're on an hourly rate, so it does not serve you to work faster, and so

you spend the entire day doing something that you could have done in an hour.

Now, What that means is we get punished for being better and more efficient

and getting clients fast results when we are charging an hourly rate

when we are looking at consulting.

As a former healthcare administrator, I used to sign for consulting gigs, right?

Like people would come to me and we'd engage them for a certain

result, and nine times outta 10, that consulting contract and their.

Deliverable, whatever that was, would end up on the shelf.

Like nobody paid attention to it.

I mean, we had the big presentation, but nothing happened from it.

And so there was really no incentive for that consulting

company to make something happen.

They did their job, they made the recommendations.

Now it was up to us to implement.

Right?

They put in their hourly work and created a deliverable, but

it didn't change lives, right?

Because it was.

The old school way of really thinking about things.

It's not focused.

When we look at that hourly rate, we're not focusing on the outcome.

We're not focused on the transformation.

We're not focused on the results that we really want.

We're just focused on how much we are paying per hour and is it in our budget,

and that does not serve our clients.

Imagine if I said to you, Hey, give me a hundred thousand dollars today.

And in 90 days you will have a million dollars in your pocket.

Would you make that investment?

I'm guessing you would, right?

I didn't say Let me work with you for, you know, X number of hours.

And during that time we will work on this and, and I'll get you to

this point and we'll do your offer and we'll do all the things now.

I just said, give me a hundred thousand dollars and by the end of 90

days you'll have a million dollars.

It's a good investment.

You do not care.

What the hourly rate is.

Why?

Because of time compression people pay to get results faster.

I know that if I'm going to my therapist, there is no incentive for

them to get me fast transformation cuz I pay every single time.

Right?

And so it's the same with any service that is an hourly rate.

There's no incentive to get your clients faster results when you get

paid more, the slower that you go.

And of course we justify that, so it feels good, but why don't we just price

our offers for the transformation?

Isn't that a win-win?

Because we get.

Paid based on the value of the transformation and our

people get faster results.

And when you look at that, I can see over and over the

examples that are in my business.

I mean, clients go from zero to 10 K in 30 days, zero to 50 K in 90 days.

I had one client come to me, With a $500 offer within two days of our

session, she closed a $5,000 offer.

Shifts can happen fast, results can happen fast when you price your offer at a place

that represents the value of the results.

When we price things at an hourly rate.

What are we making that mean about how we feel about the results?

We're probably comparing, probably looking around to say, okay,

what is everybody else charging?

I need to be within that range.

Oh my gosh, what if they say no?

Right?

We price based on fear.

We price based on fear of rejection, and we all do that in the beginning, but very

quickly you see that when you undervalue or you price your offer based on an hourly

rate, there's some resentment that's gonna set in because I'm guessing that.

You're really good at what you do and that your clients like mine get

really fast results and they don't need the amount of time that everyone

else is telling them that they need.

They just need a different intention.

They need a different how they need a different desire point.

And when we bring our proprietary process into the world and that

process gets people faster results.

You are self-sabotaging by undercharging.

And when we charge out of this fear, like that's the definition of self-sabotage,

we can't create a price that's going to sell no matter what that number

is, if we're pricing that out of fear.

So how should you price your offer?

We need to really look at and own the value of the r o ROI of our offer.

What is the results?

That you sell, like make a list of 20 results that you sell within your offer.

What is that transformation?

What is your client feeling believing before they start working with you,

and what's their life like after?

Like if you were to follow them around with a video camera, what would be

different after that transformation And how much do you think that people are

willing to pay for the speed of results?

We underestimate our audience all of the time.

I hear all the time, people don't think that there's high

ticket people in their audience.

It's not that there's not high ticket people, it's just that we're not very

good at articulating the ROI of our offer.

And when we articulate the ROI of our offer in a way that really taps into

the truest desire of our client and makes them the hero for investing.

That's when price doesn't matter.

But when we are in that hourly rate, like we are in the herd, there is no

separation between us because even if we offer these massive transformations,

like if I say, pay me, 50 bucks an hour and I'm gonna show you the soup to nuts

roadmap to attract five to 10 K clients online, like you won't believe me because

the value of the transformation does not.

Match the pricing of the offer.

And all of that is just our belief in ourselves and our belief in

our ability to get people results.

Our belief in that our offer is positioned to give our clients everything they

need and nothing that they don't.

And in the old school way of thinking, you know, you hire a consultant, you

hire a coach, and you get a result at the end of the engagement, but, In reality,

when we price based on transformation, our people get results within the

first five minutes of working with us.

Our people get results at that point of investment.

That happens to me all of the time.

People say yes to me and suddenly they close a high ticket client

because they believe they can, because just being in the energy of me who

has closed, you know, a hundred k a month, like they know it's possible.

And so, When you get into that position of authority, You see your

value differently when your clients start getting massive results?

My clients get life-changing results.

Yes, the monetary thing is there, but how they view themselves, how they

view their world, that awareness that comes to them around how they've been

interacting with their world that has not served them, and they choose

something different instead, like that's the amazing impact that I get to make

while helping them grow their business.

And so really look at why you're priced the way you are.

Look at that.

requirement that we all have to belong because if the rest of the

world is pricing hourly, we are gonna be more inclined to price hourly.

Why?

Cuz we have this underlying need to feel safe and to belong and to have

that safety and security and, and it feels hard to go outside of that.

It feels like, ooh, we're outside the box.

And I always say I wanna be outside the box, but do I really?

Because people are gonna look at me.

And so this is a choice.

You don't need to be scared.

But it's okay if you are, because even in that feeling of

scared, you get to take action.

You get to price your offer at a place of transformation, not tactics, not strategy.

So you guys, if you need help pricing your offer, go to profitable happy ceo.com.

I've got an awesome little freebie for you in there.

As always, hop on over to either my Facebook group, profitable, happy,

c e o, or DM me on Instagram it's Carrie underscore e underscore co.