In this episode of the Rising Stars Podcast, host Kate Orara joins Colton Kaltenfeldt, Director of Marketing for POSGuys.com, for an enlightening discussion on the changing POS landscape. Drawing from his rich experience, Colton underscores the strategic advantage of software developers partnering with value-added resellers (VARs) rather than navigating the market solo.

He elaborates on how VARs, like POSGuys.com, ensure end-users receive the best support and hardware, alleviating some of the developers' pain points. Additionally, VARs help foster crucial industry connections for software companies and provide them with invaluable feedback and advice.

Listen in to understand the pivotal role of VARs in amplifying success for both developers and end customers in the rapidly shifting POS domain!

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