In this RaboTalk, Growing our Future episode, host Blake Holgate speaks with Steve Brown, Chief Executive of Headwaters and High Health Alliance, to explore how the breeding and supply programme behind Lumina Lamb connects on-farm decisions directly with top-tier international chefs. Steve outlines how a group of Southland and Central Otago producers established Headwaters in 2007 to solve a fundamental market problem: the lack of consistent eating quality in traditional lamb.

Steve’s discussion focuses on the operational mechanics of a true value chain, highlighting the growing importance of provenance, verified health attributes such as omega-3 content, and direct market feedback in building a globally recognised brand. Farmers and growers will gain valuable insights into how differentiated production systems can unlock stronger financial returns, future-proof their businesses, and create a greater sense of purpose by connecting their products with discerning consumers around the world.

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