Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome and a lack of clarity on the perfectly profitable prospect. With practical examples and battle-tested principles, Buzz reveals why more isn't always better and teases a follow-up episode where he'll share the keys to transforming random visibility into profitable visibility. Don't miss it! 00:00 Effective Marketing Without Overload 03:49 Visibility Challenges: Swiss Army Knife Syndrome 07:04 Profit Margins and Clarity Issues 10:01 Targeted Strategy Boosts Legal Firm's Success 14:10 "Targeted Visibility for Profitability Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.