Content sharing is the great “free ride” of 2018. You get more people looking at your stuff, and you don’t have to pay a dime for it. But you do need to set your content up for sharing success.

Optimizing your content to share is a great, cost-effective way to grow your audience and expand your network. But creating shareable content goes beyond “make it good.”

In this 18-minute episode, I talk about:

• 5 ways to make the “second customer” more likely to share your work
• Why “more eyeballs” can be a dangerous goal
• Where to look if you can’t find receptive influencers in your topic
• The factors that create an immediate positive impression for your content
• Some pros and cons to keep in mind when you’re considering adding a pop-up to your content

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• My Copyblogger post on scoring more traffic, subscribers, and buyers by discovering your second customer
• Pamela Wilson on 6 Simple Ways to Make a Good First Impression Online
• My podcast on Three almost Magical Ingredients for Better Headlines
• If you haven’t checked out our content marketing library yet, one of the must-reads is the Copyblogger ebook on magnetic headlines
• If you need to sharpen up your content goals, check out this post on 10 content marketing goals worth pursuing
• Feel free to say hi or ask a question over on LinkedIn @soniasimone — or I always enjoy hearing from you right here in the comments