If you've ever wondered why your content gets crickets, or why the enquiries you do get never quite feel like the right fit — this episode is for you. Mills digs into one of the most common (and quietly damaging) patterns she sees with service-based business owners: messaging that's so broad it speaks to nobody.

This is not about niching down in the traditional sense. It's about getting specific enough that the right person stops scrolling and thinks, that's me.

Topics covered:

1. Why Your Messaging Is Vague (Even When You Don't Mean It to Be)
2. How to Write Messaging That Actually Attracts the Right Clients
3. Your Messaging Audit

Let's Connect:

1. Come say hi on Instagram @mills_gray — DMs are always open
2. Join the community: Facebook group Mind Your Mindset

Mentioned in this episode:

Book Launch

Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules.

Book Launch AD