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The AI Advantage: Elevate Your Personal Brand Today!
Episode 3514th August 2024 • Digital Coffee: Marketing Brew • Brett Deister
00:00:00 00:32:37

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Drewbie also sheds light on the transformative role of AI, blockchain, and web 3 technologies in personal branding. He argues that while these tools can enhance efficiency, it is crucial to maintain authenticity. Balancing the use of AI as a supportive resource rather than a crutch is vital for individuals who wish to stand out in a saturated market. Additionally, he discusses the importance of having a primary website for SEO and retargeting, which can serve as a central hub for all online activity, ensuring that potential clients can find and connect with you easily.

Takeaways:

  • Creating impactful content is essential for establishing a strong online presence across platforms.
  • Consistency in social media engagement is key to building and maintaining your personal brand.
  • Leverage AI tools for content creation, but balance them with authentic, personal touches.
  • Utilizing a primary website enhances SEO and helps in retargeting your audience effectively.
  • Focusing on personal stories can help connect with your audience authentically and deepen trust.
  • Adapting to new technologies like AI and blockchain is crucial for future branding success.

Links referenced in this episode:

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Transcripts

Drew:

Do you take a poop every day?

Drew:

Because if you poop every day, you have time to make a post on social media.

Drew:

And this is how you can start your personal branding journey.

Drew:

Because a lot of people are like, I don't have time to create content.

Drew:

I don't have time to post on social media.

Drew:

Here's the deal.

Drew:

Most people poop every day.

Drew:

And most of the time when you're pooping, you're scrolling Instagram, you're looking at memes, you're doing goofy stuff.

Drew:

You're not actually doing anything.

Drew:

Like, we spend a lot more time in the restroom than we probably should, just sitting there scrolling.

Brett:

Mmm.

Brett:

That's good.

Brett:

And welcome to a new episode of Digital Coffee marketing Brew.

Brett:

And I'm your host, Brett Deisser.

Brett:

And this week we're going to be talking about personal branding.

Brett:

The thing everybody talks about knows that we need to do.

Brett:

But let's be honest, we don't always do it very well.

Brett:

Even I have a few issues of it.

Brett:

I'm like, I gotta do that again.

Brett:

I gotta make sure I'm looking good in social media or whatever else you wanna personally brand.

Brett:

But I have someone here to help us, which is druby here.

Brett:

And he is.

Brett:

He's a guy with a plan to give you some really great tips on personal branding.

Brett:

He has helped tons of people, he has helped himself, even weight loss.

Brett:

I saw a little bit of that on his bio.

Brett:

He is married as well.

Brett:

So even though this won't be later, but this, we've recorded this on Valentine's Day, but he is on a mission to ignite fire and others and maybe help with your personal branding.

Brett:

He is a sales juggernaut with over $13 million in sales and that's just no gimmick.

Brett:

And he's got way more sales numbers than I have because I just do podcasting, let's be honest with you.

Brett:

But welcome to the show, Drew.

Drew:

Hey, thank you so much for having me, Brent.

Drew:

I'm very excited to be here and to talk about personal branding.

Drew:

It is something that I have really, really made my focus in the last couple of years, especially working with entrepreneurs and small business owners, sales professionals.

Drew:

So very excited to be on and share some value with your listeners and hopefully give them some things that can help them build their personal brand.

Brett:

Yes.

Brett:

And the first question I asked all my guests is, are you a coffee or tea drinker?

Drew:

Coffee.

Brett:

Coffee.

Brett:

Any, like, specifics you like?

Brett:

Light, medium?

Drew:

You know what, man?

Drew:

I'm a black.

Drew:

Preferably from like some greasy spoon cafe.

Drew:

gular brew from the cafe with:

Drew:

That's my go to jam.

Brett:

Got you.

Brett:

Hey.

Brett:

Each his own.

Brett:

But I gave a brief explanation about your expertise.

Brett:

Can you give our listeners a little bit more about what you do?

Drew:

As a matter of fact, I would love to.

Drew:

Thank you.

Drew:

So I am druby the meme Lord Wilson, and my job is really to help business owners and entrepreneurs dial in their sales and follow up process so they can make more money to go live the life that they want to live.

Drew:

And part of that process is 100% personal branding because people choose to do business with people that they know and trust.

Drew:

And that's really where marketing is such an important part.

Drew:

Because how can people know you if you're not getting yourself out there?

Drew:

How can they get to like you if you're not creating content that's relatable to the things that they're interested in and they can't really trust you if your brand doesn't have congruence online, offline and anywhere, they may come across you on their search to solve their problem or to seek out the desire that they're looking for.

Brett:

Right.

Drew:

Because when it comes to sales, people are really buying for one of two reasons.

Drew:

They're trying to get out of the pain that they've been dealing with for some time, or they're trying to move into the pleasure that they've been looking for and haven't been able to get yet.

Drew:

So when it comes to building a personal brand, a lot of what I talk about is being very congruent.

Drew:

Because if someone sees you in person and you don't match up to the person that they saw online through your profile, social media, the content that you create, there's going to be a disconnect and there's a lack of trust.

Drew:

It's if you were to go to a Google review for a restaurant and the restaurant review shows four stars, five stars, and there's pictures of it and it's this beautiful, clean location, but you show up and it's in the hood, there's cockroaches crawling around and the food is definitely not good, you're going to have some questions and you're going to wonder why it doesn't match up.

Drew:

Personal branding falls right in line with that, especially for sales, because people want to know who you are, they want to like you and they want to trust that when they do business with you that they're going to get the result they're looking for.

Brett:

Got you.

Brett:

So how do people, like, do personal brands?

Brett:

There's all these experts and it's one of those things where people want to do personal branding well, but people just don't.

Brett:

Either they say they don't have the time or they just don't know where to start.

Brett:

So where do they start to build that content and consistency?

Brett:

Because part of it is consistency.

Drew:

Do you take a poop every day?

Drew:

Because if you poop every day, you have time to make a post on social media.

Drew:

And this is how you can start your personal branding journey.

Drew:

Because a lot of people are like, I don't have time to create content.

Drew:

I don't have time to post on social media.

Drew:

Here's the deal.

Drew:

Most people poop every day.

Drew:

And most of the time when you're pooping, you're scrolling instagram, you're looking at memes, you're doing goofy stuff, you're not actually doing anything like, we spend a lot more time in the restroom than we probably should, just sitting there scrolling.

Drew:

And so with that, instead of scrolling, take that five minutes to share a quick story about your day so that the people who are on social media can get to know you, maybe like you, and maybe trust you.

Drew:

Now, I'm not saying that you should post pictures of yourself on the can, although I've done that and gotten a lot of engagement before.

Drew:

What I'm saying is that people, they give the excuse that they don't have time, but the truth is they don't make the time.

Drew:

Nobody is just given this unlimited amount of time every day.

Drew:

We are all gifted with however much time we get from the moment we wake up till the moment we close our eyes and hopefully wake up again tomorrow.

Drew:

It's the decision to be intentional about the time that we have and what we do in it.

Drew:

So from a personal branding's point, the easiest way to get started is to pick one social media channel and commit to posting on it once a day.

Drew:

That's it.

Drew:

That is the easiest way to start your personal branding journey.

Drew:

The big issue, as you probably are aware, is which channel do I get on?

Drew:

There's seven.

Drew:

I can't post on seven different social media outlets every day.

Drew:

Like, I don't have time to log into one.

Drew:

Okay, pick one.

Drew:

Spend ten minutes a day creating a piece of content and posting it to that platform, and within 30 days you'll have generated more business and opportunity for yourself than you ever thought possible and you'll understand why the consistency is what matters.

Drew:

And here's a simple process for creating content.

Drew:

Ready.

Drew:

But most people, they freak out.

Drew:

They're like, oh, what do I talk about every day?

Drew:

You're going to have some sort of experience.

Drew:

You woke up, you went to the grocery store, you went to the gym, you dropped your kid off at school, you got cut off in traffic, you know, you had to pay some bill.

Drew:

You got a call from some crazy crypto scammer on your Facebook messenger.

Drew:

There's all these things that happen every single day.

Drew:

Look at that experience.

Drew:

Extract a lesson from it.

Drew:

So what happened during that experience?

Drew:

What was the feeling?

Drew:

What did you learn from it?

Drew:

What did it make you feel?

Drew:

Think about, what was the lesson there?

Drew:

And then, how can you take and tell that story back to your audience in a way that's educational or entertaining?

Drew:

Because that's why people are on social media.

Drew:

They want to be educated or they want to be entertained.

Drew:

They're literally going on there because they want to laugh at stupid videos and memes and silly stuff like that.

Drew:

Or they're like, hey man, this is really interesting content about real estate investing.

Drew:

Let me go watch this content.

Drew:

Or hey, there's this really cool podcast about marketing and coffee.

Drew:

Let me go check out the marketing brew show.

Drew:

Like they're just on here to learn and they want to get this information.

Drew:

So be the source of that information.

Drew:

And it all starts with going back to making a commitment.

Drew:

Once a day you're going to sit down, you're going to say, what did I do today?

Drew:

I had this experience where I got on this awesome podcast with Brett on the marketing digital show.

Drew:

Okay, cool.

Drew:

What did we talk about?

Drew:

We talked about personal branding.

Drew:

That was pretty interesting.

Drew:

And then what's important for people to understand about personal branding is it all comes back to starting with one post a day.

Drew:

If I went and I put that piece of content out there and I shared it, now I'm telling a story about what I'm into.

Drew:

I'm talking about things that are relatable to my ideal client because I know that I'm working with entrepreneurs and sales professionals and I'm committing to people to let them know that I'm an authority and an expert without trying to tell them, hey, you should come and buy my stuff because I'm an authority and an expert.

Drew:

That's where most people mess it up.

Drew:

They think they constantly have to sell.

Drew:

When the truth is you're on social media to watch, you want to live vicariously through what other people are doing.

Drew:

That's why we watch what other people post.

Drew:

We're watching their timeline so we can see what content they're sharing.

Drew:

What you're a person.

Drew:

If you're listening to this, you have a story, you're a brand of your own.

Drew:

The only way people can know about your brand is if you go out there and start talking about you as a person that people can get to know and trust.

Brett:

That's all great.

Brett:

And people do have an excuse, like, I can't post anything.

Brett:

Could, and this is going to be the biggest thing, is AI.

Brett:

So could they use AI to help them with ideation parts?

Brett:

I feel like a lot of people don't start is because the ideation part isn't there for them.

Brett:

They're like, what do I post?

Brett:

You said about your day, but then people go into, what do I post about my day?

Brett:

What's interesting about what I'm going to be posting?

Brett:

And then you get onto this myriad of questions.

Brett:

So could the AI actually help them, like, focus in?

Brett:

Because I feel like it's the focus part that's really hindering people.

Brett:

It's not that they don't have anything to say, just the focus.

Drew:

So yes, you could definitely use AI as a way to create topics of conversation.

Drew:

That's a great tool.

Drew:

And also, here's what happens if you see people who lean too much into the AI is it's not authentic.

Drew:

And at this point, a lot of us are starting to get used to seeing what that means.

Drew:

Or we've used it enough to know if you're delving into conversations.

Drew:

That's not a word that most people use at this point or in this, like, culture or society.

Drew:

So you can quickly recognize if someone's just using AI to create content versus someone actually being their authentic self.

Drew:

So yes, use it as a springboard, as a building block, but don't let it be the complete content tool that you use because it'll take away from your authenticity.

Drew:

And what I recommend is I stay true to form.

Drew:

Anytime I need to come up with content, I stay true to form.

Drew:

Family, occupation, recreation, motivation, those are four easy topics that I know are popular on social media that I can talk about at any given time.

Drew:

I can look about my day and say, I did something with my family, I did something at work, I did something for myself, one of my hobbies, and I personally, I love motivation.

Drew:

For me, it's one of those things where I used to be 315 pounds, as you said, I lost over 100 pounds on my journey.

Drew:

I really dialed in on understanding that if I want to be here for my family long term, I've got to make the decision to be health conscious first so that I can live long enough to be here for my family long term, that's just one of those things, but that's part of my personal brand now.

Drew:

So motivation is something that I can always lean back in on and tell those stories and people relate to it.

Drew:

So staying true to form, family, occupation, recreation, motivation, and memes.

Drew:

Cause, you know, I am the meme Lord.

Brett:

Should they pick like a certain type of content?

Brett:

Because you have written, which still gets some traction.

Brett:

You have pictures still get some traction.

Brett:

Instagram has really moved away from that.

Brett:

But you also have video, which has the most traction.

Brett:

You have podcasts as well.

Brett:

So should they actually pick a form and stick with that for now, or should they mix and match for that because each one of them have their different times to produce content.

Brett:

Even though your phone is really good at recording videos now, any Android or any iOS phone is going to be a really good, stellar, on the back of your, on your back earphones.

Brett:

Stellar video or stellar way of producing videos.

Brett:

Should they just not overthink it and then just produce it with making good audio because you have bad audio, nobody wants to listen.

Drew:

Yeah, absolutely.

Drew:

So I love this question.

Drew:

And one of the things that I really think is great about this time of life is that we can create one piece of content and have it repurposed and reused in about a dozen different ways.

Drew:

So this podcast, for example, we're going to record this podcast.

Drew:

It's going to be probably 30 minutes long.

Drew:

If we have a good conversation from this video, we can then go and get the transcription, which is all of the written word.

Drew:

So we'll have all of the written word and the video content.

Drew:

We could then take that written word and use it as a long form post on social media, which would be really long.

Drew:

We'd probably want to edit it down and shorten it.

Drew:

But we have AI that could literally just say, here's a copy of the transcript, please, you know, edit this down to being a Facebook post link that talks about whatever's important.

Drew:

Then we could take this long form video and we can take and go to AI and have it cut up into about 15 or 20 little short clips with some powerful quotes.

Drew:

And the AI tool will literally do all of that for you, tell you what's going to get, trending topics, what you should talk about, and then we can go and repurpose that across multiple platforms.

Drew:

So I know I'm getting a little, oh my gosh, overwhelming.

Drew:

But here's what's great is it literally starts with, I'm going to pick one platform and I'm going to pick one type of content to create consistently.

Drew:

And then over time, once you're consistent, let's say you're going to create one three minute video every day and you're going to make sure that's your thing that you do every day.

Drew:

Cool.

Drew:

Do that.

Drew:

Now, what platform are you going to post it on?

Drew:

Let's say you're going to post it to YouTube.

Drew:

Fantastic.

Drew:

Post your three minute video to YouTube.

Drew:

What you can then do after you've gotten consistent, 30 days later, you can go back to the first video you posted and you could post that video on Facebook, and then you could literally start the process over every 30 days on a new platform.

Drew:

Because a the viewers on that platform haven't seen that piece of content.

Drew:

And even if someone who did see it 30 days ago sees it again, it's not so repetitious that they're going to get annoyed by it.

Drew:

And now all of a sudden, your one piece of content that you did one time for 30 minutes and then maybe spent another 30 minutes of organizing all the backend data and pieces can now be repurposed dozens of times across every single platform.

Drew:

Because the secret is that Facebook has a preferred type of content, Instagram has a preferred type of content.

Drew:

YouTube has a preferred type.

Drew:

Now, as you and I know right now, reels are the number one short form video.

Drew:

90 seconds, 60 seconds.

Drew:

Like anywhere in that 30 to three minute, 30 seconds to three minutes is like gangbusters right now on social media.

Drew:

So start there.

Drew:

If you're new to the game, but every platform is different.

Drew:

LinkedIn, they don't care about videos.

Drew:

They want you to create blog type content on LinkedIn because it's more of a professional audience.

Drew:

So to go back to, your question is, who's your audience?

Drew:

Who are you trying to speak to?

Drew:

That's the kind of content you need to create.

Drew:

Because if your audience is a younger generation of people that's watching reels, they're not going to read a long form blog posts.

Drew:

So even if you love creating long form blog posts, if it's not going to get in front of your ideal client, it's not a good use of your time.

Drew:

So that kind of roundabout answer, your question is, who's your audience and what are they ingesting?

Drew:

Create that type of content to get started.

Brett:

And should you have your own like URL of your name and then your own website, so to like pull them in or should you just be on social media?

Brett:

Because there is a habit of social media always changing what's popular.

Brett:

So for example, LinkedIn likes the carousel photos, but everybody's creating the carousel photos.

Brett:

So eventually that's not going to be popular anymore because people get tired of the same thing over and over again.

Brett:

It's just, just how humans work.

Brett:

So should you have a specific way of, hey, if you want to learn more, go over here to pull them in, maybe to your email newsletter, maybe to your website.

Brett:

Is that the best way of using your personal branding as well as just creating the content?

Drew:

I think it is a part of the process because social media, you can create connections and honestly, like, I have a training that I teach where you can just use Facebook messenger and Messenger.com as a full blown CRM and sales system.

Drew:

It's not great, but there's a process that you can simplify to make it a sales system.

Drew:

So yes, I think it is important to have some sort of main website that you drive traffic to for retargeting purposes because you need to have your Google and your Facebook pixels on there so that if you are getting someone to check you out, you have the opportunity to show them more content in the future.

Drew:

And I think the big picture of SEO, which is search engine optimization.

Drew:

So every time you go to Google and type in a search for something, I have a personal belief that's going to be making a very strong comeback in the next couple of years.

Drew:

Because social media is a giant search engine.

Drew:

Every platform, YouTube videos, those are all search engines technically.

Drew:

And so what I have been to believe personally is that going back to building a strong website and utilizing YouTube as an embed, having the long form content, putting all of this stuff in one place so that anyone who is searching a topic can land on your page and whichever their preference of content viewing is, it will be available to them.

Drew:

That to me, and I could be crazy, but I'm going to be excited to come back in a year or two and check this podcast out and see what the result is.

Drew:

But I believe personally that's going to be the big shift, is you're going to have to be omnipresent across multiple platforms and also have one main hub where people can find access to all of it one place.

Brett:

And so would AI actually be helpful for that as well?

Brett:

Because I always go back to this because AI is prevalent in marketing.

Brett:

AI has taken over, I think, and this is my opinion, web three is going to be blockchain and AI, it's not going to be the crypto, it's not going to be nfts, it's going to be, those are small slivers of it.

Brett:

But I think the two main things that web three is going to be the AI portion of it and then the blockchain portion of it.

Brett:

So is it preferable for your own personal brand to understand these things for the next future?

Brett:

Because we're at web, I would say web 2.5 right now.

Brett:

We're still in the social media realm, but I think the social media realm is there's some cracks being formed because people are tired of being told what they can post and what they can't post.

Brett:

And that's been a major sticking point to a lot of certain groups.

Brett:

That's why X is being propped up by certain groups as being the better version.

Brett:

But are we going to see that?

Brett:

And should people be prepared for the next evolution of their personal brand by utilizing the web three, AI and blockchain, a million percent.

Drew:

If you're not actively seeking what's coming to understand it, you are literally choosing to not be successful in the future.

Drew:

And I know that might be like a doomsday or a scary thing, but here's the deal.

Drew:

AI is not going anywhere.

Drew:

What you need to understand about AI is that it's not going to replace you.

Drew:

It's going to replace the people who don't want to do the work.

Drew:

AI is simply a tool that you use.

Drew:

Anyone can swing a hammer.

Drew:

Only someone who's trained to be a professional carpenter can build a home, right?

Drew:

Anyone can pick up a hammer and swing.

Drew:

Anybody can like hack down a tree with an axe, let's just be honest.

Drew:

But the point is, it's how you utilize the tool that makes you successful.

Drew:

So when it comes to AI, AI has existed forever.

Drew:

It's just been the new buzz of how we look at it.

Drew:

You've been able to put a voice recording and have it transcribed for a long time.

Drew:

It's just now we have this cool, fancy buzzword for it of AI.

Drew:

You used to be able to turn on your tv and have it like randomly select channels.

Drew:

That random number generator was like, technically AI, it's just a string of code that performs a series of actions.

Drew:

When you're talking about should people use AI for personal branding?

Drew:

A million percent.

Drew:

If you're not leveraging this, you're going to fall behind.

Drew:

And the biggest thing is thinking about what is a web crawler?

Drew:

When someone does a search, it is an AI.

Drew:

It's an artificial intelligence that goes into the big system and says, hey, run this query, search for all of these terms in this specific order and then return what would be most commonly clicked upon based on your previous history.

Drew:

It's all AI.

Drew:

This is AI is not new, you guys.

Drew:

It's just how you think about it and your perspective of it.

Drew:

So if you're not using it, please let today be the day that you decide to at least go check it out.

Drew:

At least get familiar with it.

Drew:

Because you're right.

Drew:

Web three AI blockchain this stuff is coming.

Drew:

It's not going anywhere.

Drew:

And the sooner you accept that and you're willing to at least be open to the change and I the better off you're going to be in the future, I can promise you that.

Brett:

And this is for people, for jobs too.

Brett:

It feels like it's right now AI is, it's nice to know, but eventually it's going to be, you need to know.

Brett:

Kind of like STo and social media were nice to know when they were new.

Brett:

Now it's important to know for a lot of marketers to understand how to use this stuff.

Brett:

And you're right, we had machine learning for quite a long years and that was the, that was the new, that was the buzzword before it was machine learning.

Brett:

The machine was learning everything.

Brett:

We had Google Assistant, which is turning to Google Gemini now because I have an Android phone, so I know that everything's changing.

Brett:

So for the middle and execs and the new ones, the new career people will probably gravitate towards AI, but for the old ones, is this a nice thing for personal branding to be like, maybe I should learn it for my own job as well because we all have jobs.

Brett:

Should they be transferred like dipping their toes into it or chat Cpt.

Brett:

Cool.

Brett:

Gemini I trying to download the new Nvidia RTX AI chat bot that's supposed to be good for research.

Brett:

Should they be dipping theirselves into it?

Drew:

So here's my belief.

Drew:

If you want to continue to succeed in any area of your life, whether it's personally or professionally, you should be looking to actively use the tools that are at your fingertips.

Drew:

So if you're in a job, here's some ways that you could be learning this and also be leveraging it for your position.

Drew:

A there's probably things that you're doing right now that take up a lot of your time that could be simplified by AI.

Drew:

Consolidating reports, creating email address, like just writing content in general, I can't tell you how many hours I save every week by leveraging the AI copywriting.

Drew:

And here's the thing.

Drew:

Could it be 100% me writing it?

Drew:

Yeah.

Drew:

At the end of the day, though, all I needed to do was train this thing to be.

Drew:

First of all, what's my typical writing pattern?

Drew:

And also, who are the people that I mentored and learned from because they're going to be able to use those frameworks anyways and then just say, okay, cool, here's what I need you to write for me.

Drew:

Instead of me having to personally sit there for 45 minutes and summing up all this time and energy and these things that I learned over the ten years of copywriting training.

Drew:

Now I can just go to the AI and in ten minutes I can have a whole series of emails written and then I can load it up to my sequences and be done like, same thing applies in your current position.

Drew:

There are things you're doing that could be saved much, much time.

Drew:

And then what could you do with that time?

Drew:

Could you be going above and beyond in your position and opening yourself up to more opportunity within your job if that's your thing, right?

Drew:

Are you trying to career advance?

Drew:

Well, what are the things in the next position that you need to understand at a higher level so that you can advance?

Drew:

Guess what could teach you that?

Drew:

The AI tool.

Drew:

Guess what?

Drew:

You can learn those things in AI.

Drew:

Hey, you want to get in shape, but you don't necessarily want to hire a personal trainer because you don't have the couple hundred dollars a month.

Drew:

Because let's just be honest, you don't have it right now.

Drew:

Guess what you can do?

Drew:

You can go to the AI and you can say, hey, listen, I am a six foot one inch person who weighs 250 pounds.

Drew:

I typically have these sorts of health issues.

Drew:

What I'd like you to do is act as a certified personal trainer and come up with a fitness and health plan that will help me get back on for the next 30 days.

Drew:

I plan to work out on these days.

Drew:

For this timeframe, can you please put something together for me?

Drew:

And within five minutes, it'll your entire workout plan.

Drew:

Everything you need to know, what meals you should be like.

Drew:

It will tell you all of this stuff.

Drew:

You don't have to overcomplicate it.

Drew:

Simply treat it like a research bot like you would Google when you try to, hey, what kind of workout should I do to lose weight?

Drew:

Instead of going to Google, go to chat GPT, and then be like, all right, cool.

Drew:

Now, I'm this kind of individual with these sort of issues.

Drew:

It will tell you, man, this is such a fun tool when you're willing to just be open to trying it and using it.

Drew:

And you, the things you can learn in the time that you can save yourself is exponential.

Brett:

Gotcha.

Brett:

So let's get back to maybe people are like, man, this is a good idea.

Brett:

I really want to do this, but how do they start?

Brett:

Should they write down, like, what they're passionate about and then figure out from there?

Brett:

Like, for example, I love coffee.

Brett:

I used to be a former barista for a year.

Brett:

Like, I understand coffee very well.

Brett:

I love tech.

Brett:

I love gaming.

Brett:

I have two goldendoodles.

Brett:

There are things.

Brett:

And I also love the podcasting industry.

Brett:

And I really do read pod news, like every single day.

Brett:

So I understand what's going on in the podcast industry because it changes all the time.

Brett:

So would you put it in buckets, be like, okay, to form a cohesive plan?

Brett:

Because a lot of times we know what we are, but sometimes we're like, but how do I express this?

Brett:

Not correctly, but how do I express this authentically for people to understand who I really am?

Brett:

Because you may know, but if you can't do it very well, people are like, I don't know who you are.

Drew:

That's such a good question.

Drew:

And you know what I would do?

Drew:

I would take that last five to 10 seconds of things you just said, and I would say exactly that to the AI.

Drew:

The thing that people do wrong with AI is they treat it like a robot and they expect it to be robotic.

Drew:

And that's why they get weird robotic answers.

Drew:

If you treat the AI like a human, and I know this is going to sound a little sketchy, but if you treat it like a human and talk to it like a human, it will give you more humanistic results, it will give you better answers.

Drew:

So to answer your question, you could literally just go in there and start typing and say, hey, listen, I'm a young entrepreneur, and I'm looking to enter this podcasting space.

Drew:

These are my hobbies.

Drew:

I love Star Wars.

Drew:

I love web three and crypto, and I really like coffee.

Drew:

I worked as a barista.

Drew:

I also worked as a barista, by the way.

Drew:

I worked as a barista for three years.

Drew:

I tend to prefer these kinds of things, and I'd like my show to be based around coffee and marketing and web three.

Drew:

Can you please help me dial in who my ideal client avatar is?

Drew:

Can you help me come up with a good content schedule so that I can stay in front of my ideal client avatar?

Drew:

And can you also help me come up with five to ten different topics that I can consistently talk about, which will create a relationship of connection with my ideal client, avatar.

Drew:

Enter and then it'll just start and then read it and then go.

Drew:

All right, I don't understand this part specifically.

Drew:

Can you help me understand how I would implement that in my life?

Drew:

Boom.

Drew:

All right, cool.

Drew:

Tell me, how would I do this if I wanted to mix in something about my goldendoodles?

Drew:

Because I really appreciate my golden doodles and I want to make sure that people know that and it will tell you everything you need to know if you talk to it like a human.

Drew:

Here's the thing is people get hung up on I don't know, I don't know.

Drew:

Then tell it.

Drew:

You don't know.

Drew:

Hey, I want to figure out how to do this thing, but I don't know what questions to ask you.

Drew:

Guess what it's going to do.

Drew:

Here's all the questions you should ask me to get the result you're looking for for.

Drew:

Thank you so much.

Drew:

Chat GPT.

Drew:

You're wonderful.

Drew:

You're welcome.

Drew:

Let me know if you need anything else.

Brett:

Gotcha.

Brett:

And so where do you think the future of personal branding is going?

Brett:

Is it going to be more AI focused?

Brett:

Is it going to be more authenticity because people are wary of AI because we have a double edged sword.

Brett:

AI is great, but people will worry about it because it's easy for us just to copy paste and do that stuff.

Brett:

So is it going to be.

Brett:

Yes, use it as your personal assistant, use it as your son in some ways, a little bit of a mentor for your personal branding and then you.

Brett:

And then use yourself to create that authenticity?

Brett:

Is that where we're going to see the next five years plus with blockchain and more prevalence with AI?

Drew:

Yeah.

Drew:

So for me, I believe that what you're really going to see is in a real heavy importance on uniqueness because with chat, GPT and any of the AI's really, there's a consistency in the grammar, the tonality and the words.

Drew:

So just if you were to move into a new town, if you're from the north and you move to the south and all of a sudden you're like, everything sounds different but the same down here, what's going on?

Drew:

That's what happens when people only use AI to create their content for their personal brand.

Drew:

So what's going to happen is you're going to see, there's going to be a whole flood of, of, it's almost like musicians when there's a new sound that comes out and then all of a sudden there's 56 new musicians that are all very similar with different names, but they got the same look, the same album cover, the same tones.

Drew:

Man, this is strange.

Drew:

That's the same thing that's going to happen and continue to happen with AI and personal branding.

Drew:

The people who learn how to use it as a tool to do the 20% of the things that save them the most time in their life so that they can focus the 80% of their time on what makes them special, those are the people who you're going to see really succeed using the AI and their personal branding versus the people who try to let AI do 80% of the work.

Drew:

And they only got to do the 20 because you and I both know that 20% isn't going to be enough to stand out from the crowd.

Brett:

So people like that you're a personal branding expert and they like what they're hearing.

Brett:

Where can people find you online?

Drew:

Yeah, absolutely.

Drew:

So you can go to call the damn leads.com.

Drew:

that's my main website, that's where I drive all of my traffic.

Drew:

I have a newsletter, we have a podcast and a show.

Drew:

I have a book that I released here in January.

Drew:

Call the damn leads.

Drew:

From clicks to contracts, revolutionizing sales and follow up in the digital era.

Drew:

So if you want to get a free copy of that, you can go to call the damn leads.com free book offer.

Drew:

But that's what I talk about.

Drew:

Personal branding, sales, marketing, growth, differentiating yourself from all the other typical people in the marketplace.

Drew:

So that if you want to stand out and be someone who gets noticed, come check us out.

Drew:

I'd love to help you on your journey.

Brett:

All right, any final thoughts for listeners?

Drew:

Just a reminder to make sure they subscribe and tune into the show.

Drew:

Man, I had a great time and I really appreciate someone who appreciates marketing the way that I do and likes to share that with the community.

Drew:

So I hope that anyone who listened to this today got value out of it, subscribes, tunes in, leave a review for you, share this on social media because let's be honest, man, our time was spent here trying to pour back into the listeners.

Drew:

So I hope that at least one person got some value out of it today and they come back to see your next show again.

Brett:

All right, thank you for joining digital coffee marketing brew and sharing knowledge on personal branding, AI and all that other fun stuff with it.

Drew:

You got it, brother.

Brett:

I appreciate you and thank you as always.

Brett:

Please subscribe to this podcast of all your favorite podcasts in the absolute five star review.

Brett:

This helps with the reviews and join us next week as we talk to being a great thought leader in the pr industry.

Brett:

All right, guys, stay safe.

Brett:

Get to understand your personal branding.

Brett:

Use the AI because it's a great tool for you, and see you next week.

Drew:

Later.

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