How LUMO raised $75,000 in 38 days with Co-founder Lucy Brown
Lucy Brown and her co-founder launched a Kickstarter project and raised $75,ooo in 38 days for LUMO – stylish, city cycling apparel.
Kickstarter campaign was launched on November 2014 and they raised $75,000.
Why did they decide on crowdfunding?
1. Bank loan meant interest and debt.
2. Additional benefits of crowdfunding is that every backer is a brand advocate. Pre-launch they have global press coverage, and distributors and investors are inquiring even before their product is launched.
Anybody, anywhere can successfully fund a kickstarter project .
Launch strategy for the Kickstarter campaign –
1. Have a 100% faith in your idea and concept. Be happy with our prototype that you get out there.
2. Make your page look fantastic. Video is very important but the drop off rate is huge. Recommend making a 2 minute video. Show your product early.