Mark and Paul are joined by Mimi Turner, who has had a fascinating marketing career heading up the marketing functions at The Health Lottery, LADBible, Vice, talkSPORT, talkRADIO and Virgin Radio. Mimi shares her simple formula for evaluating whether the government is getting good value from their £100 million Brexit campaign. Meanwhile, will the WeWork bubble burst? And how will Nestle’s foray into DTC work out? Plus new campaigns from the NHS, The Guardian, and Lego.