Every coach I have ever hired was because of their podcast. Not Instagram, not Threads. Even when I discovered someone through social media first, I always ended up at their show before I ever reached out.

That is not a coincidence. Social media is full of content that could have come from anywhere, written by anyone, polished by a tool. But when you hear someone talking, working through a real thought, stumbling on a word and catching it, that is something AI cannot replicate, and your brain knows the difference even when you cannot explain why.

A podcast is not a sales tool in the traditional sense, but something far more powerful because it shortens the distance between someone finding you and someone trusting you enough to invest in you.

If you have been putting off starting a podcast because you are not sure enough people will listen, I want you to hear this episode first. You do not need thousands of listeners. You need a few of the right ones.

Episode Blog Post

📲 CONNECT

Website - allisonnitsch.com

Instagram - @allisonnitsch

Threads - follow here

🛠️ PODCAST/MARKETING TOOLS I USE

Captivate - podcast hosting, 7-day free trial

Descript - recording and editing

Showit - website platform

Flodesk - email marketing

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