CU LIFT Network describes itself as a platform that connects credit union auto lending with the rest of the car-buying process. The speakers say it helps close the gap between loan approval and keeping the credit union engaged through the full member journey.
They explain that the platform provides visibility and communication tools for both the credit union and the member. Members can use CarsGPT to search for vehicles, use FastPass to communicate with the credit union about loan questions, and shop anonymously through the dealer network and inventory connected to the system.
The speakers say dealers benefit because they receive pre-approved buyers who are ready to purchase. They add that the process is designed so the loan is not flipped, and that the dealership can still handle some financing details and sell back-end products while the transaction moves faster.
For credit unions, the platform is presented as a way to support direct auto lending while still maintaining control over the member relationship. The speakers say it does not replace indirect lending but adds a direct-loan experience where the credit union stays more involved without a dealer in the middle.
They also describe the member experience as more controlled and less stressful. Members can search, compare, and select vehicles in the app, swipe through options, and use an AI negotiator to check availability and try to secure the best out-the-door price before going to the dealership.
The user interface is described as AI-based and customizable, allowing searches by vehicle type, model years, and price limits. Members can communicate through the app without giving personal information until they are ready, schedule test drives, and still contact the credit union or CU LIFT advisors if anything changes.
The company says its solution is already deployed, with the beta market in Los Angeles and a dealer network there of more than 800 dealers. The speakers say they are looking to add more credit unions, especially in Michigan and later Texas, and they report a strong response at the conference.
