The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:02:18 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:11:14 Content Spotlights  

ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ 

PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/ 

00:30:58 Marketing Tech and Apps   

ROGER: It’s all about feedback. 

Getting customer feedback - Mopinion: https://mopinion.com/ 

Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279 

PASCAL: It’s all about alternatives to G4A 

Clarity by Microsoft https://clarity.microsoft.com/ easy-to-use tool that captures how real people actually use your site. 

Amplitude https://amplitude.com/ know and predict which combination of features and customer actions in the product page translate to sales 

00:37:24 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:43:06 Creator Shout Outs  

ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ 

PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/ 

00:46:41 Film Marketing  

The Shallows (2016) 

Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) ) 

Writer: Anthony Jaswinski 

Music: Marco Beltrami 

Stars: Blake Lively and Stephen “Sully” Seagull  

Taglines: What was once in the deep is now in the shallows. 

Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes. 

We examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots. We also look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, sully wasn’t CGI. He was real and put in a fine performance. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/