As the calendar year begins to wind down, one group of people in animal welfare are just getting warmed up - the fundraisers.

Roughly one-third of all donations to nonprofits come in the last 31 days of the year. For some organizations, December's donations amount to more than half of their overall fundraising for the entire year, so it's a critical time.

At the core of every good end-of-year campaign is a good story, and every single day the work we do presents us with countless stories as we impact the lives of people and pets. So which stories are the best ones to use for your end-of-year fundraising campaigns?

Who you're talking to, what you're asking for, how you're asking it, and where you're asking are all big questions, so we thought that we'd sit down with Trish Tolbert, the senior development strategist for the national embed team at Best Friends.

Check out this piece on the Best Friends Network about telling your story: Harnessing the Power of Story to Benefit your Bottom Line

Interested in speaking at the 2022 Best Friends National Conference? The submission period for proposals is now open! Click here to learn more.