The beginning of a year, a quarter, a month, a week or even the start of a new day all feel like great times to start something new. Including that diet that always starts next Monday, even if today is Monday.
And right now there is a lot going on - coaches are selling courses, there are more 5 day challenges than you can shake a stick at and if you're listening to this close to when it comes out you're more than likely in some form of lockdown and maybe dealing with childcare and homeschooling. A pandemic is a lot to to deal with, especially when it's been going on for quite some time and the rules keep changing.
Obviously I want you to be podcasting. It's a brilliant medium to get your message across, build your audience and even make sales. But I only want you to be podcasting if it's the right thing for you and at the right time for you. It's so easy to get caught up in the latest distraction, shiny thing - the MUST HAVE for 2021! There are some great FOMO tactics going on to get you to spend money!
Last week I told you how to podcast for free, this week I'm going to be telling some of you not to start your podcast. I'll forgive you for thinking I'm still on the Christmas sherry given my whole business is based on podcast services. And yes it does feel counter-intuitive, except I want you to be successful at podcasting. There's no point doing this half-heartedly. You won't see the results and you'll give up, get frustrated and potentially lose money. I've seen too many podcasts start only to suddenly stop 3 or 4 episodes in. No explanations, no nothing.
How do you make sure that doesn't happen to you? Well before you start you should ask yourself these questions. And make sure you're honest with your answers.
- Why am I starting a podcast?
- Who is my podcast for?
- What does success look like for me?
- How much time do I want to commit to this?
- How much money do I want to commit to this?
Once you've answered these questions honestly you'll know whether a podcast is right for you and more importantly if a podcast is right for you now.
Always love to hear your thoughts - get in touch with me here
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