Join host Jen Blandos in another inspiring episode of Women on the Rise podcast. Recorded live from Mykonos, Greece, Jen sits down with guest Melanie Love, one of the facilitators at the recent Female Fusion retreat. Together, they reflect on the retreat's discussions about the challenges faced by female entrepreneurs in business and the importance of connecting to your "why" in business and how it can shape your journey towards success. From understanding your personal why and values to identifying your target audience's why, Jen and Melanie explore the integral role of purpose in building a thriving business. Tune in to gain insights and inspiration for your entrepreneurial journey.