More and more people are finding podcasts and podcast episodes on Google. When people ask a question in Google, if Google finds a relevant podcast episode that answers their question, that episode may show up in the search results. This means that it’s really important to optimize your show and your episodes to make it easier for Google to find you.

“The main factors Google looks at when selecting pages to display include meaning of the query, relevance and usability of pages, expertise of the sources, and the freshness of the content.”

In this episode, you’ll learn:

• The basics of how Google decides what pages to display in its search results
• How to optimize your podcast website or business website with podcast blog
• How to optimize the details of your podcast to make it and your episode more discoverable
• How to get more backlinks to your podcast or business website
• Tips for how many links to share when you’re a guest on other podcasts

Other episodes you may be interested in:

20: How Do I Pick a Podcast Niche?

47: How to Create Scroll-Stopping Titles with Brian Forrester

Resources mentioned:

Answer the Public

https://answerthepublic.com

Speed check for websites

https://tools.pingdom.com