In this special edition of the ITPro Podcast, host Bobby Hellard speaks with Stephen Ennis, VP Services EMEA at TD SYNNEX, about why attaching services to technology products has become a strategic imperative across the channel.

Episode Highlights

• Outcome-driven solutions: Shifting from standalone product sales toward complete business outcomes that meet modern customer expectations.
• The services value cycle: Leveraging TD SYNNEX's framework across pre-deployment training, deployment integration, white-label 24/7 managed support, and circular IT end-of-life recycling.
• Predictable revenue: Building long-term customer relationships and driving recurring revenue by filling skills and service capability gaps.

• SPECIAL EDITION: TD SYNNEX talks MSP Evolve™
• The Attach Imperative

(Image credit: Getty Images)