In this episode, I sit down with Jordan Blair, podcast producer at Buzzsprout and co-host of Buzzcast, to talk about what it really takes to build a podcast that lasts when you're doing it all on your own. Jordan shares how a search for better bedtime stories for her kids turned into a career in podcasting. Then we dig into what keeps listeners coming back week after week, how to monetize realistically without burning out, and why listener support can be steadier than sponsorships. She also explains the one mistake that sends sponsor pitches straight to the trash, and why you don't need to be on every social platform to grow. We even talk about why taking a break, or closing the chapter on a show, doesn't make you a failure. If you're a solopreneur who wants your podcast to feel more human, more sustainable, and more connected to your business, you won't want to miss this one. Check out Blair at https://buzzcast.buzzsprout.com/ and her podcast for kids at https://www.dreamfulstories.com/.

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