Shownotes
BIO: Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author.
STORY: Allan lost a decade and thousands of dollars trying to figure out marketing for his business all by himself, yet he had no expertise in the field.
LEARNING: Find experts to help you with the things you don’t have expertise in. You’re not always going to be the person to solve all your problems.
“When we’ve got problems, we often try to figure out the how instead of the who.”
Allan Dib
Guest profile
Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses worldwide develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework. Download The 1-Page Marketing Plan Canvas for Free.
Worst investment ever
When Allan started his IT business, he decided to try and figure out the marketing game. He had a very slow uptake because he had no idea how it was supposed to be done. Trying to figure it all out by himself cost Allan a decade in terms of time which is very expensive. Allan also spent thousands of dollars on trial and error. He could have shortcutted that process to maybe a year or six months had he got the right mentors, coaching, and people to walk him through the process.
Lessons learned
- When facing problems in your business, start by figuring out the who, not the how.
- Find experts to help you out with the things you don’t have expertise in.
Andrew’s takeaways
- Accept that you’re not going to be the one that’s going to solve every problem you face in your business.
Actionable advice
If you’ve got no budget, one thing that you can do immediately is to create a marketing plan. If you have a bit of funding, don’t try to figure it all out yourself. Hire someone to do it for you.
No.1 goal for the next 12 months
Allan’s goal for the next 12 months is to get his next book out and launch a podcast.
Parting words
“Get better at marketing because the best marketer wins every time.”
Allan Dib
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