When Allan started his IT business, he decided to try and figure out the marketing game. He had a very slow uptake because he had no idea how it was supposed to be done. Trying to figure it all out by himself cost Allan a decade in terms of time which is very expensive. Allan also spent thousands of dollars on trial and error. He could have shortcutted that process to maybe a year or six months had he got the right mentors, coaching, and people to walk him through the process.
When facing problems in your business, start by figuring out the who, not the how.
Find experts to help you out with the things you don’t have expertise in.
Accept that you’re not going to be the one that’s going to solve every problem you face in your business.
If you’ve got no budget, one thing that you can do immediately is to create a marketing plan. If you have a bit of funding, don’t try to figure it all out yourself. Hire someone to do it for you.
No.1 goal for the next 12 months
Allan’s goal for the next 12 months is to get his next book out and launch a podcast.
“Get better at marketing because the best marketer wins every time.”