This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.
In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.
Topics they cover:
Building a new Google Ads campaign for 2022
What to keep in mind when adding values
Selecting a campaign type
Understanding the conversion path now for Ad scheduling
Targeting and audience segments
Budget and bidding
Ad groups and keywords
What Google removed in ad creation and what you can do to work around it
The big updates for Google Ads management in 2022
Everything you need to know about Google Ads for eCommerce: