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The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)
16th March 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:40:27

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This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.

In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.

Topics they cover:

  • Building a new Google Ads campaign for 2022
  • What to keep in mind when adding values
  • Selecting a campaign type
  • General settings
  • Understanding the conversion path now for Ad scheduling
  • Targeting and audience segments
  • Budget and bidding
  • Ad groups and keywords
  • What Google removed in ad creation and what you can do to work around it
  • The big updates for Google Ads management in 2022

Everything you need to know about Google Ads for eCommerce:

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