Building your own digital dashboard can feel overwhelming, especially when you're juggling multiple tools, platforms, and content. But here's the thing: having a central place where your customers can access everything they need is a game-changer. Imagine a seamless, user-friendly experience that brings together all your content, tools, and resources in one spot. Not only does it make life easier for your customers, but it also helps you stay organized and keep them engaged.

In this episode, I'm diving into the importance of creating a digital dashboard for your online business and how it can transform your digital experience. Let’s break down why this step is crucial and how it can set you apart from the competition.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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is based on your ability to deliver

a consistent experience and guide

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them on the fastest path to results.

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This podcast will give you practical

real life tips that you can use today

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to build your online experiences that

get results and create raving fans.

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Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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If you're looking to uncover your million

dollar framework, package it and use

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it to scale, you're in the right place.

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Let's dive in.

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Hey, in this episode I'm going to

talk about the dashboard or the hub.

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One of the biggest tech sort of

wins that you can do is to create

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a central, sort of like one central

location for your customers to go

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to get everything that they need

around your products and programs

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and your whole digital experience.

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Now, this is something that a lot

of people don't talk about, but I

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believe it is the difference between a

successful, curated online experience

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and one that's just sort of a hot

mess of, you know, paperclips and duct

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tape and all the things put together.

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So what typically happens is that when

people are shifting into an online

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model, they've got some things here and

some things there and everything is a

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little bit all over the place, right?

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You have some documents or templates

or whatnot in Google Drive or Dropbox.

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You have some, maybe some courses

that you've created in the past

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that are in some random tool.

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You've got you've just got everything

kind of in multiple places.

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And this is really typical

as entrepreneurs and business

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owners start to grow.

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And they learn about new tools and they've

sold lifetime access to prior versions of

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whatever it is that they're delivering.

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And so you have, you know, kind of this

prior version and this random tool, and

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then you are moving into this new tool.

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And so customers come in and they're

not exactly sure how to log in, where to

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log in, or how to find what they need.

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And so regardless of what system that

they're in, now I 100 percent endorse

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like moving to the right foundational

system that becomes your core platform

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and everything goes from there, which

is what we're really helping our

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customers do is, okay, start with the

right foundation, start with a core

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platform and then build from there.

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But in reality, tools change and evolve.

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and so you're going to find yourselves,

if you haven't already, in a place

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where you want to explore a new tool

to become your platform of record

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that you use with your customers.

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So the way to deal with this is to

create a dashboard or a one place

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where people can log in and they get

everything they need in one visual view.

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That way they're not relying on you

or your team to help them navigate or

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log in or figure out where to go or

like what is, you know, all the things.

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You have one central place

and then from there you can

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link to those different areas.

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So if you have a calendar and in your

calendar tool is not in your core

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platform, you can still have a link

to the calendar from that dashboard.

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So people know they log into this

one place and it's going to send them

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to all the places that they need.

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So a calendar or to schedule a call or

to take a, ah course or a program, a

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learning component to join a group or

communicate with a group to send a message

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to whatever it is that you want them to be

doing throughout your experience, you're

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creating a central place for them to go

so that they can get all the answers.

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You can also put announcements or new

things that are happening, but when

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you're just constantly changing tools

and sending emails and sending various

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things, you know, your customers

don't know where to go and they get

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confused and that's when they bounce.

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That's when they leave and you're not

retaining them to be customers for life.

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And so regardless of what tool

you use, I always recommend

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starting with a core dashboard.

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One place they can log in

and visually see everything.

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Imagine if you were to go to Amazon and

Amazon would send you to every single

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individual company's website when you

were searching for a particular product

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that you wanted to purchase, right?

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Like it would be a disaster.

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You would be going down rabbit holes.

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You would, you know, find yourself

trying to compare different

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things and be all over the place.

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So Amazon combines all of those

into one platform that allows

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you to get that visual view.

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So, you know, you go to the one place

and then you're going to search for all

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sorts of products all over the place.

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Same thing with Netflix.

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Netflix aggregates all the movies

together into, into their platform.

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Some of the movies are made by

Netflix, but not all of them.

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And so it aggregates it all

into one place so you can go

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and search for what you want.

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And that's, that's the same concept

of having a dashboard that really

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allows your customers that, that sort

of comfort and consistency that they

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know where to go to get what they need

and they don't have to think about it.

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They're already trying to exert so many

brain calories to get from the problem

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they have to the result that they want.

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The last thing that they should

have to be worried about is

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like, where do you go for this?

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How do you find that?

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What, how did I dig up this?

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Even just the other day, I had to

go back and search for a kind of a

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random platform that, that was part

of a program that I was in once,

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and luckily I keep all my emails.

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So if you're in Inbox Zero, I don't

know how you do it, but I did a

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search in my email box for the login.

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It was from like back in like, I don't

know,: 2016

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would have been one central dashboard.

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I knew I could have logged in there

and then gotten what I needed.

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I didn't have to hunt around and

spend an extra half hour or 45 minutes

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in my day trying to figure out.

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What was that link again?

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Where do I go?

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How do I navigate?

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Right?

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That's somebody that's going to just

bounce and they're going to go to the

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next program because it's just too

complicated for them to find things.

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So even if you're changing tools,

still put it all under one house,

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under one umbrella, so that

everybody knows how to find things.

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regardless of where you're sending

them within your digital environment.

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And I'm going to tell you that the

other thing that you can do is start

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getting really strategic about what

you're placing on that dashboard so

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people can find what they need, but they

can also find other things that they

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don't even know you have yet, right?

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Other things that may be of interest to

them that you can serve them as you start

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building out your digital dashboard.

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So again, highly recommend.

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And if you're interested in learning

more about this, or you want us to

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help you create your digital dashboard,

then go ahead and send me a message.

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You can find my information on the

show notes, and I hope that you

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have a great day and that this tip

is helpful for you as you continue

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to grow and scale your business.