Steve Dale, certified animal behavior consultant (CABC), joins Dr. Andy Roark to discuss what modern pet owners want. Steve explains the rise of the "fur baby" and how that cultural shift has intersected with a larger demand for convenience and immediate service. Steve imagines what the desired pet owner experience looks like today, and what it might look like five years from now.

LINKS: Steve's Blog & Website: https://stevedalepetworld.com/ TikTok: @groucho_thefunnycat

ABOUT OUR GUEST: Steve Dale, certified animal behavior consultant (CABC), has reached more pet owners over the past few decades than any other pet journalist in America. He is the host of two nationally syndicated radio shows, Steve Dale’s Pet World and The Pet Minute (together heard on more than 100 radio stations, syndicated Black Dog Radio Productions, since 2005). He’s also a special contributor at WGN Radio, Chicago, and program host of Steve Dale’s Pet World (since 1997), and host of Steve Dale’s Other World, a general talk show (2020). He formerly hosted the nationally broadcast Animal Planet Radio. He’s currently a writer and contributing editor for CATster, columnist for DVM 360 where he also serves as a member of the Editorial Advisory Board. He’s also a columnist for the Journal of National Association of Veterinary Technicians in America. Steve is Chief Correspondent at Fear Free Happy Homes.