Many of us believe that if we have a website, numerous social media accounts, and learn a few marketing 'tactics' our business will suddenly take off. We spend so much time on tactics and distribution (should I start a podcast? what about Pinterest? What about Instagram?) that we MISS OUT on the #1 ingredient in your marketing... Today, Adam and Amy will talk about what the # 1 missing ingredient is in your marketing. We'll cover: -- The counterintuitive way you need to look at your marketing strategy -- How do you know you are 'missing' the number 1 ingredient -- Why we tend to focus on the wrong things, at the wrong time in our business Need a little help to get started, download our Storytelling Roadmap (FREE) today: http://changecreator.com/storytellingroadmap/