If you’ve been feeling the shifts in the therapy industry—slower referrals, more competition, and uncertainty about what’s actually working anymore—this episode will meet you right where you are.

In this conversation, Anna sits down with Taylor Williams, a private practice therapist who experienced both sides of the post-pandemic landscape: building a full caseload with ease as a generalist… and then watching referrals come to a complete halt.

What followed was a process of refining her niche, rebuilding her messaging, and learning how to connect with clients in a way that actually works in today’s market.

This episode is an honest look at what it takes to grow a sustainable, premium-fee practice now—and why specificity, honesty, and connection matter more than ever.

Here’s what you’ll learn in this episode:

1️⃣ Why being a generalist stopped working—and what changed in the therapy industry after 2020

2️⃣ How getting specific in your niche leads to more aligned, longer-term clients

3️⃣ What private pay clients are really looking for (and why connection matters more than credentials)

4️⃣ How to build referral relationships that feel genuine and lead to “stickier” clients

Resources & Links Mentioned:

• The Birthday Sale: https://walkerstrategyco.com/bs26
• Confident Copy: https://walkerstrategyco.com/cc
• DIY Brand Kit (DBK): https://walkerstrategyco.com/dbk
• Taylor’s website: https://www.trinitytraumatherapy.com
• Get Booked Out Facebook Group: https://www.facebook.com/groups/getbookedout

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey, hey.

2

Welcome to a really special

episode of marketing Therapy.

3

In this conversation, I sit

down with Taylor Williams, who

4

has really been through it.

5

She has seen what it was like to start a

practice in the boom of a pandemic, and

6

then to experience all of the shifts and

7

She sits on the other side of these

post pandemic times with a lot of

8

really cool insight into what it

means to be successful as a premium

9

fee private pay clinician today.

10

But also what happens when you lean

into specificity and you really

11

start calling in the clients that

you know you do your best work with.

12

Taylor went through our Confident Copy

plus experience, which is something

13

we open up twice per year as part

of our Confident Copy Live program.

14

But our birthday sale is coming

up later this month with the

15

self-study version of Confident Copy.

16

So if you're someone who wants to

go through this same process that

17

you're hearing Taylor talk about,

know that that's gonna be available

18

to you at a really deep discount.

19

It's where we walk you through how

to figure out your niche and then

20

how to infuse it into your marketing.

21

And then of course we also have design

options available if you're wanting

22

to pair it with one of our templates,

our DIY brand kit, things like that.

23

But if you're someone who.

24

Has wondered what to do about all the

changes you've seen in our industry.

25

If you're someone who's felt nervous

about the idea of claiming a niche and

26

uncertain about how to actually figure

out what the heck that actually is, you're

27

gonna get so much out of this conversation

with Taylor, not to mention some really

28

practical insights about why clients,

especially private pay ones, are choosing

29

the therapists that they are right now.

30

Like I said, this is an

amazing conversation.

31

Enough for me.

32

Let's get into it.

33

Taylor, welcome to Marketing Therapy.

34

I'm so happy you're here and so honored

you were willing to, to sit down with me.

35

Start by just introducing yourself

for those who may not know you.

36

Who are you, what do you

do, and where are you based?

37

Taylor Williams: All right, Anna.

38

Thanks for having me.

39

It's good to be back.

40

I was.

41

We were talking pre-roll that I

miss working with you and your team.

42

I am a confident Copy plus

graduate and very glad to be.

43

I've been in private

practice for five years.

44

I am all virtual and I am based

in Arizona, but I'm licensed in

45

California, Arizona, and Florida.

46

Anna Walker: Awesome, awesome.

47

And you were just getting started

before we kind of pressed record.

48

Me about sort of how you found us and and

confident copy and that kind of thing.

49

And that's gonna be a lot of

this discussion is just learning

50

more about your journey.

51

But tell me, how did you come

across the work that we do?

52

Taylor Williams: Yeah, so I came across

you all in on Facebook and I was in

53

the free Facebook group for a while.

54

And what happened is I noticed I

got into the industry, the private

55

practice field right after COVID

and I noticed that it was a really

56

great time to be a generalist.

57

I was, it was really easy.

58

I would get.

59

Multiple people reaching out.

60

I could send a generic response

template of just like, would

61

you like to get started?

62

And I'll, maybe we can do a 10

minute, you know, I was very

63

much, you could go through the

motions and have a lot of clients.

64

Then I noticed post COVID like around

maybe 20 22, 20 23, really, really

65

started referrals slowed down, and then

they eventually came to a halt for me.

66

So at this time, I was

hybrid in person, virtual.

67

I would've described

myself as a generalist.

68

I frankly was thinking that.

69

I was starting to hear whisperings

of it's, you got a niche,

70

you gotta find your niche.

71

And at the time, full transparency,

I thought, oh, that's kind of like

72

a, that feels like a buzzword.

73

I don't wanna exclude any

clients who would reach out.

74

And then my referrals halted.

75

My private practice essentially

stopped earning revenue.

76

It was horrifying.

77

And I just felt I had nothing to lose.

78

And I really saw in watching your

program, from the sidelines, it really

79

seemed like you had a plan and it wasn't

just a, let me get you on my email list

80

and I'll email blast you once a day

with things that aren't that helpful.

81

Like I had really kind of put feelers out.

82

I was like, I've gotta admit

that this isn't working.

83

But it just really seemed

from what I could observe.

84

That you had a plan, you executed on the

plan, and then I would see people post

85

their websites after working with you.

86

And it was just, they

were so, likable online.

87

These therapists, like not

in, they felt so genuine.

88

They, I felt like I knew them and

there was a way that their voice was

89

communicated with a business mindset,

but I didn't feel like they were

90

selling things to me, and it just felt

like they were specific and personal.

91

So I.

92

Decided to jump in.

93

I was between Confident Copy and Confident

Copy Plus, and I am so glad I went

94

for Confident Copy Plus because that

really helped me identify in a niche

95

and even I would argue a micro niche

at this point to go along with that.

96

And I didn't realize how much.

97

Professional soul searching I had to do.

98

I thought I had it kind of figured

out, but I now realize I didn't.

99

Anna Walker: Yeah.

100

So tell me a little bit about that.

101

Someone going from the world of

a generalist to deciding, okay,

102

you know, I'll be darn i'll,

I'll go ahead and get a niche.

103

Right.

104

What was that process like for you?

105

What was the kind of

discovery process required?

106

'cause you have landed on

a very specific niche now.

107

What was that discovery

process like for you?

108

Taylor Williams: Yeah, so my niche

now, I would describe my niche

109

statement as I am a Christian EMDR

therapist who heals narcissistic abuse.

110

And it's wildly different than

I ever thought I would say.

111

But I love it.

112

And then micro niche I'm

currently exploring is adult

113

children of narcissistic parents.

114

The process was much more personal

than I ever would've thought.

115

Which is wonderful because now when I

work with clients, I truly enjoy it.

116

I can feel that it's filling my

cup and theirs, and of course I'm

117

there in professional service to

them, but I just can't help but be

118

really extra excited about the work.

119

So I would say in exploring a niche

be, I would, if I could go back

120

and give myself advice, I would say

surrender what you think you've got.

121

I would've said, I.

122

I would've said I liked

working with adults who were.

123

Motivated.

124

I, it was very loose.

125

I just, I was afraid to be specific.

126

I would also tell myself that

don't be afraid to be specific.

127

Don't be afraid for it to maybe even

include parts of what you've overcome

128

yourself, so specific and personal.

129

And I really didn't do anything extra

except follow the steps in your program.

130

And it was more than enough.

131

And here I am and I'm

132

Anna Walker: Yeah.

133

So what was that process of kind

of uncovering that, that angle you

134

have the Christian EMDR therapist,

you have the narcissistic abuse.

135

How did you go from

motivated adults to that?

136

Where, how did, how did those

things come up and how did you

137

end up really leaning into them?

138

Taylor Williams: It really started, I

think, in your program you encouraged

139

us to just, uh, identify clients we've

worked with, who we just really felt

140

like it was our, our most powerful

work, the work we cared the most

141

about, we're most passionate about.

142

So without disclosing

anything confidential, I I,

143

I just sort of identified.

144

Maybe five clients where it's like, man,

every session just felt so meaningful

145

that we both got so much out of it.

146

If I could have a caseload of

clients like that, that's the dream.

147

And then it was just

identifying what's the thread?

148

I.

149

So it started as kind of that red

thread you coached us on, which

150

I identified was I really love

transforming pain into purpose.

151

And that was the common theme.

152

These clients came in, they

were in a lot of emotional pain.

153

And they felt like there was no

hope for them, no plan for them.

154

And then what I later discovered

was that was because there was some

155

sort of history of narcissistic

abuse, whether by a parent, a

156

romantic partner a religious leader.

157

And so the component where I started

to think maybe this is I have a passion

158

for helping heal religious abuse.

159

That was sort of before I

identified the narcissism component.

160

And then that brought me to the question

of, well, do I be honest about my personal

161

faith or do I risk excluding clients?

162

And that was where I was

encouraged by your program.

163

Be specific.

164

You'll actually find yourself

with a fuller caseload.

165

By doing what feels like you're

going to exclude clients.

166

So I had to be really clear in my

soul searching that, you know, I

167

don't wanna consider myself a biblical

counselor, a Christian counselor.

168

It's different.

169

It's my personal faith is Christianity.

170

My modality is EMDR.

171

And then I thought, that's so clunky.

172

That's so specific.

173

Again, I was encouraged to be specific

and then I saw, well, you know what?

174

Maybe I'm being too specific in

it just being religious abuse.

175

That is an area where if I zoom out,

it really was a narcissistic person

176

who was mistreating these people

through faith, using religion, using

177

romance, whatever it might have been.

178

So.

179

Yes, there was room in the program to

zoom in and zoom out with the lens.

180

But again, I was encouraged to be really

specific and that would really be, and

181

then once that was all kind of ironed

out, then we were able to talk about

182

how to just put that into words to

183

Anna Walker: Yeah.

184

Yeah, I've, I've made a joke here

on marketing therapy recently

185

about the number of times I've

used the word specificity because

186

is your greatest asset right now.

187

In this market in particular,

and even in the age of ai, I

188

think there's more opportunity

there's ever been to be specific.

189

And so I love hearing that that

was so transformational for you.

190

So you figure out your niche.

191

And obviously as part of Confident

Copy plus you and I got to spend

192

one-on-one time together, so I

remember lots of these conversations,

193

Taylor Williams: Yes.

194

Yeah.

195

Anna Walker: was

196

Taylor Williams: really

197

Anna Walker: wonderful.

198

What, what did you find was difficult

or maybe just what, what was unexpected

199

as you nailed that niche and then

decided how that was actually

200

gonna come to life in your words?

201

Taylor Williams: Yeah, I really

struggled with my own fears that I,

202

for somehow this wouldn't work for me.

203

And it was through no fault

of you or your program.

204

I just didn't realize how much personal

doubt I was dealing with, especially

205

after going from what felt like a

really robust, successful private

206

practice post COVID to one where

referrals had essentially halted.

207

I had a lot of fear, so it was, I

struggled with trusting the process.

208

I wish I had relaxed more.

209

I, I knew and I believed that something

meaningful would come from it, but

210

I had that doubt that just kind of

got in the way and made it to where

211

I had to take breaks more often.

212

I wish I had just put that aside and

fully, fully, fully trusted the process

213

because on the other side of it.

214

It was meaningful.

215

It was the best investment I've

made for my private practice.

216

So yeah, that would, inner doubt, the

inner critic voice was got really loud

217

Anna Walker: Yeah, it's something

I hear from a lot of confident

218

copy students about the, like,

self work that is required.

219

Like they think they're signing up

to write their website copy or figure

220

out their niche, and it turns out

it's like this whole self discovery.

221

So mentioned that that was

part of it for you too.

222

What was, you know, surprising about

your own growth as you look back on

223

what you accomplished in Confident Copy.

224

Taylor Williams: I am surprised

at how convicted I was to

225

be clear about my own faith.

226

I.

227

I'm seeing this also online and in

the Facebook groups and I see people

228

post questions and in other forums

like, do I be honest about my faith,

229

political beliefs, things like that.

230

Like what?

231

How transparent is too transparent.

232

I believe I felt really convicted

'cause I was ready to be really honest

233

with myself and with my clients.

234

I would say the way the industry

has changed is people are so

235

hungry for honesty and integrity.

236

So where I thought I was being afraid

that I was being too specific, what

237

I was actually doing is preparing

myself to be very honest with clients.

238

And in that honesty, that's

what it's taking is integrity,

239

professionalism, transparency, honesty.

240

You have to be at that level.

241

It's a higher caliber that is

required where I got to be the, uh,

242

the generalist who didn't really

talk about the difficult things and

243

therefore clients didn't ask me.

244

That was enough then.

245

But now what sets you apart

from other therapists is.

246

Are you real?

247

Do you care?

248

Do you mean what you say?

249

So that's been my surprise

with the industry.

250

And during the, the whole process with

the prompts that you gave us, I just

251

felt so convicted to be honest about

what was important to me as a human being

252

while developing myself professionally.

253

Anna Walker: Wow.

254

That is powerful insight

that in this industry, that's

255

what people are hungry for.

256

And I think you're absolutely

right in in all industries,

257

but particularly in therapy, in

especially in the age of ai, right?

258

We want someone that is

clearly obviously human.

259

And human you can show up to your

marketing as, and your practice

260

as of course, within all of your

ethical boundaries and things

261

like that, the likely you are to

actually deeply connect with people.

262

Taylor Williams: Absolutely, and

it's, it shapes how I conduct myself.

263

Again, still professionally.

264

But I would say what I do different

now after learning that surprising fact

265

through the process is I now respond

instead of that generic email template to

266

people who reach out through Psychology

Today or my website, I actually just

267

go straight to calling and leaving a

voicemail if they've provided their.

268

Phone number.

269

the way I ha have it structured

is that when you reach out,

270

you're giving your phone number

if it's safe to receive a message.

271

So I'm able to be clear about that.

272

And so I'll leave a message.

273

I'll use their name.

274

I, once I've been given that permission

b based on how they reached out, if

275

they've given it to me, I leave, I, I

speak to their name, I speak to what

276

they're, they're hungry for to work on.

277

I talk about.

278

Again, a free consultation,

but really just to be human.

279

And I have found that that's much, much

more successful than the generic email

280

templates I used to send out before.

281

'cause again, the hunger for humanness,

honesty, integrity, I would say

282

clients seem to be almost hungrier for

that than they are for credentials.

283

I and even you know.

284

Licenses, trainings.

285

I've never had anyone ask me

what specialty trainings or

286

certifications I have as a client.

287

But I've, I get often asked things

about faith hard questions like that.

288

again, I'll answer if it's clinically

relevant, if they're asking for

289

a clinically relevant reason.

290

You know, we're always keeping it

therapy focused, but they're much

291

more interested in your humanness

and your honesty than anything.

292

Anna Walker: Interesting.

293

That's powerful insight.

294

Like truly boots on the ground

that, that you're getting here.

295

Really, really cool.

296

So as part of Confident Copy plus, we of

course also got to design your website.

297

And your website remains one of

my favorites we've ever done.

298

It'll be linked in the show notes

so can look at it, but we got to

299

the niche work that you did, the

self-discovery, the great copy you, you

300

wrote in Confident Copy, and then a really

like premium level, like we, you, you

301

upleveled big time with that design, so.

302

You finished that?

303

We launched the website.

304

What'd you do next?

305

I didn't get to talk to you right away.

306

So what actions did you take post-launch

and what have you, what were you up

307

to in the handful of months after.

308

Taylor Williams: There was a lot of

being patient because I believe I

309

launched right, right before the,

the big new year bump that we always

310

see in the industry where people

are ready to work on themselves.

311

So it was just the first thing I had to

really remind myself again, that inner

312

critic voice kind of came back online.

313

Like, what if it didn't

really work, even though.

314

It felt so meaningful.

315

So I had to be patient.

316

'cause what I got tempted to do

was go back to my generalist ways

317

and find ways to not exclude, not,

and, you know, offer appointments

318

outside of my desired timeframe.

319

Try to reach out and address populations

that weren't my ideal client.

320

Niche.

321

So I had to really check myself

like, don't go back to your old ways.

322

You've committed to this process.

323

And then I started seeing just

organically without any further

324

effort, referrals, reaching out,

turning into bookings, turning into

325

clients, so number one, it was be

patient and trust the launch process.

326

And then beyond that I did a lot of

connecting with other professionals.

327

I love that you taught us about

niche adjacent professionals.

328

I used to think incorrectly that,

well, if I'm connecting with

329

other therapists to network.

330

They're gonna think I'm

trying to take their clients.

331

I, I was, I had such a misunderstanding

of what that actually is.

332

And what I found is that I'm often

looking for family therapists and

333

couples counselors, because that's

not my modality that I do, and they're

334

often looking for someone who can

work one-on-one to help somebody heal.

335

From narcissistic abuse.

336

So it could be that couple where

one individual perhaps is struggling

337

in the process more than the

other because of their parent

338

who was so emotionally abusive.

339

Or it could be in the, the family.

340

The dynamic is thrown off because

someone is dating a person

341

with narcissistic tendencies.

342

So I didn't realize the

power of niche adjacent.

343

I, it does not come off as.

344

As threatening or trying to poach clients.

345

I've done a lot of virtual

coffee zooms with n adjacent

346

therapists and exchanged referrals.

347

And then there are you know, I, I

still, still reach out to psychiatrists

348

and work to connect with them

'cause they're often looking for me.

349

I'm looking for them.

350

So really any therapist, I

just kind of racked my brain.

351

When have I been with a client and thought

that's a mental health professional.

352

I would love to get them or a

family member connected with,

353

and I reach out to those people.

354

And so that really was a fun,

and I enjoyed the process.

355

It's really fun to connect

with other professionals.

356

There was a lot of validating that,

yeah, the industry's changed, referrals

357

come slower, but they are so much

stickier is the term I would like to use.

358

Whereas I to have people do like.

359

Four weeks and then be like,

Hmm, just kind of ghost me and

360

not respond back because they

weren't as engaged in the process.

361

So I'm noticing that if you trust the

process, you're networking with other

362

professionals, you're, you're doing

as much due diligence as you can.

363

I didn't kill myself with marketing and

connecting, but I did the best I could.

364

That when you do book that client for

their first session, you're likely

365

going to be with them until they

graduate in if you do it this way.

366

I love that that itself is more meaningful

and more lucrative at the same time.

367

Anna Walker: Absolutely.

368

Yeah.

369

The ROI on your time is, is a lot better

there and I think that is the power of,

370

of just why we continue to see networking

be so important right now is because of

371

that stickiness that you're talking about.

372

I refer to it as a trust transfer, like

373

Taylor Williams: if I trust

374

Anna Walker: my psychiatrist and

then they recommend me to tailor.

375

Then I automatically trust Taylor a

little bit 'cause I trust my psychiatrist.

376

Right.

377

And that's the really cool thing about

person to person referrals that we can't

378

manufacture with any other strategy.

379

And, and that's why that can be just

so powerful and why those clients

380

are likely sticking around with you.

381

there any other, like regular part

of your marketing rhythm besides

382

staying in touch with people and,

and really building relationship?

383

Taylor Williams: Yes, which

is one that surprised me.

384

I.

385

Thought that I really wouldn't have a need

for physical paper marketing material.

386

But the one bit of material I

still use are business cards, and I

387

actually put my red thread statement

on the back of my business card.

388

So the back says, transforming

pain into purpose.

389

And I found that if I actually.

390

Leave them places where my ideal client

might be getting coffee or spending time.

391

I'll just leave a small stack.

392

If I leave them red thread side

up, I actually find that they're

393

much more inviting to a client.

394

People are very curious.

395

They pick it up.

396

They turn it over, they they call.

397

So it was interesting in flipping

over my business, well, having a

398

backside after going through Confident

Copy Plus 'cause I didn't know

399

what a Red Thread statement was.

400

I didn't know the reason the, the

backbone of, of why I love this work

401

and why clients need this work until I

went through Confident Copy plus that's

402

now on the back of my business cards.

403

And then flipping them backwards has

actually engaged with potential more.

404

So that's the only other bit

405

Anna Walker: of market.

406

Taylor Williams: Yes, exactly.

407

That's actually the other bit that

I do is just have physical business

408

cards upside down or opposite side up.

409

Anna Walker: I love that.

410

I love that.

411

So tell us, how are things

going in your practice today?

412

Taylor, you are able to take a leave

and where are you finding yourself now?

413

Taylor Williams: Yeah, so I ended

up taking a maternity leave and then

414

coming, I really felt like I found my

stride before my maternity leave, which

415

was so exciting because I found myself

really excited to go back to work again

416

knowing that ideal clients are out there.

417

And I noticed that once I.

418

Turned marketing back on.

419

I changed psychology today

to accepting clients.

420

My website now no longer says wait

list that once you turn the tap

421

back on, the same principles apply.

422

I'm having, I, I would say still not

the same number of referrals weekly as.

423

Early post COVID.

424

Again, the industry remains changed,

but those who do reach out are

425

all requesting information on

healing from narcissistic abuse.

426

They're all very niche focused.

427

They're intrigued that

I'm honest about that.

428

I take a biblical world

view on my website.

429

And so I've started, I've

now booked after being back.

430

I think I told you I've only been back

about three weeks and I had zero clients.

431

Everyone had graduated

or been referred out.

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I've now booked two new ideal

clients in three weeks, which feels.

433

Faster than I would've expected.

434

So again, I'm just going to be patient,

trust the process, do what I wish I had

435

done earlier for my own peace of mind and

know that when you turn the tap back on

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the same marketing is just as effective.

437

And so been really exciting to see.

438

So I'm just slowly easing back in.

439

But really again, just strongly resisting

the urge to drift back to being a

440

generalist who's willing to maybe.

441

Take insurance or work on weekends

or late evenings, things where I

442

professionally decided that I don't

wanna go that direction anymore.

443

And it's, it's slowly but surely the

same thing is happening is when I

444

first launched my website with you all.

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Anna Walker: Cool.

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That's really cool to hear.

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I so appreciate hearing from

someone who's been on kind of

448

this full spectrum journey from.

449

COVID times because starting

a practice during COVID was

450

the time to start a practice.

451

Like if you were gonna do it, that

452

Taylor Williams: that was

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Anna Walker: it.

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Right?

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It was a beautiful time to help

people with marketing because

456

they got results so easily.

457

And it's, the reality has changed.

458

And not to say that success

isn't still possible.

459

Obviously you're a great of that, but

our expectations around it, the need

460

for patience, the, the mindset work

required to stay committed, that's new.

461

Right.

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And I think you're a example

of what happens when you.

463

You resist that urge, right?

464

And you stay in line

and you stay committed.

465

You stay patient.

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The results they do come.

467

Taylor Williams: Thank you.

468

Yes.

469

If I could speak to anyone out there

listening, I would say that I, I don't

470

pretend to have it all figured out.

471

I learned a ton working with

you in Confident Coffee.

472

Plus I learned a lot

about myself, which was.

473

Again, surprising and wonderful.

474

But it's a different industry.

475

It's things do move slower.

476

But again, know that that one client

you book who just feels so connected,

477

like your website was speaking to them,

and they truly trust and believe in

478

what you're doing with them, that is

not only so, so much more meaningful.

479

It's more lucrative again,

because they're consistent.

480

They're showing up.

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They're not late canceling or stopping

engaging in treatment ghosting you.

482

So I've had to remind myself where

it used to be four people reaching

483

out a week, and I'd maybe book

a new client every two weeks.

484

It's slower, but it is still possible

for it to be really lucrative.

485

It, it does feel a little like

feast or famine again because one

486

client booking with you now means

so much more than it used to.

487

So that client graduating I I often.

488

Just kind of giggled to myself,

like, I'm so excited you're healed.

489

I'm horrified that now

this client has graduated.

490

You have to just, it's taking emotional

discipline, I'm finding, and don't

491

let my excitement about how successful

this process was make it seem like

492

you don't have it figured out.

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No, it's a harder industry, but

it's so much more meaningful for.

494

Every one client you book who

believes in what you're doing

495

Anna Walker: Yeah, and I'm

wonder if you, if as we sort of

496

wrap up, if you could speak to.

497

How you feel as a clinician getting to

have a caseload of those people that

498

feel super, super aligned versus anyone

and everyone that you could serve.

499

What has that meant for you personally

or professionally as a therapist?

500

Taylor Williams: It's sort of permeated

into other aspects of my life because

501

I'm no longer burning myself out, so.

502

I found that I'm excited for these

sessions and when I log off, I feel

503

again, still I don't feel depleted, so

I'm noticing that I'm more motivated

504

to even like day-to-day things like.

505

Exercise cook healthy meals,

whereas I'd normally just wanna

506

go through a drive-through

'cause I was burning myself out.

507

I'm finding that I'm more

disciplined with my finances.

508

I've been motivated to do my

own research on, how to minimize

509

overhead, maximize profit.

510

I'm excited to market and reach

out to other professionals.

511

I'm just not depleted

and so it surprised me.

512

So that would be the other area I'd say.

513

Don't lose heart because yes,

I have a caseload of, as of

514

right now, two, that's low.

515

That is frightening.

516

But again, what comes up is I'm so,

so filled up by the work that I do

517

and I know that other clients are

coming because I've seen it work

518

before, after launching with you all.

519

That.

520

It's working 'cause I'm disciplined

in other areas of my life,

521

financially and with self-care.

522

So it works, but it works so

much different than when I first

523

started, which was get as many

clients as you can treat, whatever.

524

And if there's a little bit of

energy to take care of yourself,

525

at the end of the day, fine.

526

But who cares?

527

You're, you're, you have a big caseload.

528

It was counterintuitive.

529

I

530

Anna Walker: now

531

Taylor Williams: realize.

532

Anna Walker: Yeah.

533

By serving clients that are better fit

for yourself, you're creating more margin

534

for every area of who you are as a person,

both as a therapist, but also as every,

535

every other role you have in your life.

536

Taylor Williams: yes.

537

I'm showing up better for my husband.

538

I am showing up better for friends.

539

I'm just more myself,

which so good because I'm

540

Anna Walker: beautiful place to be.

541

Yeah.

542

Taylor Williams: what I believe in, or

again, just burning out And, and the

543

clients, when they show up, they believe

and they're ready and they're engaged.

544

They're so much more engaged in

the process when you niche and when

545

you're just an honest human being.

546

Anna Walker: Yeah.

547

Yeah.

548

And I just have to point out in you,

Taylor, the self-trust that I hear

549

that like, yes, you're returning

from maternity leave, you're

550

three weeks, you know, returned.

551

So it's, this is a such an

early time and you have two

552

clients and instead of that, uh.

553

Meaning something and Right, you can

have feelings about it, but instead

554

of meaning, you're actually choosing

to believe I know what I'm doing.

555

I know what I do well, I know I can

return to things that have worked

556

before, like you're in the driver's

seat of your business and that we

557

can't put a, you know, a price tag on.

558

That's powerful.

559

Taylor Williams: It's, it's

such a good feeling and again,

560

it's why I just say that.

561

Confident Copy plus is the best

investment I've, I've made.

562

I would say more than dual licensure,

more than becoming EMDR certified.

563

I've seen it just really transform

how I work, the quality of work

564

I provide for clients and just

the quality of life that I live.

565

It, it, it really, I know that

sounds maybe dramatic, but I

566

sincerely mean what I say it.

567

It's worth it.

568

I, I sat on the sideline because of fear

of the price tag or wondering, is this

569

just another marketing program that isn't

gonna really deliver and I'm really just

570

gonna be stuck on an email list again.

571

It, it is so much more.

572

So I will, I'm not gonna discount

the quality of program you offer.

573

That was essential.

574

But it's worth it.

575

I'm still feeling like it was worth it.

576

A year and a half later.

577

I think it's been since launch and.

578

I would do it again if I was back in

time and I would just have probably

579

waited less time, if I'm being honest.

580

I wish I'd done it sooner,

581

Anna Walker: Oh, well Taylor, that

means so much to me and I don't, I mean,

582

I don't take that feedback lightly.

583

To, to be part of people's ability

to be well and do good work is,

584

uh, absolutely an honor and I, I

appreciate that more than you know.

585

So thank you so much for joining us today.

586

We are wishing you well post leave as

you you know, grow that caseload back

587

up to, to where you want it to be.

588

But thanks, thanks again for being here.

589

Taylor Williams: Oh, I appreciate

you and yes, I do mean it and

590

I do miss working with you.

591

I'll be in the free

Facebook group for life just

592

Anna Walker: Yeah, please,

593

Taylor Williams: please do.

594

seeing what everyone's working on.

595

And yeah, just thank you for today.

596

Thank you for.

597

The entire process.

598

You make it enjoyable.

599

That would be the last thing I

wanna add, is you, do you and

600

your team make it enjoyable?

601

'Cause it, it is a lot of work,

but you just kept it so light

602

and so exciting and so dynamic.

603

So thank you for also just

making it a joy to do.

604

And again, it's a quality program.

605

I wish I had done it sooner,

but it's good to be today.

606

my

607

Anna Walker: absolute pleasure.

608

Thanks again, Taylor.

609

Taylor Williams: You're welcome.

610

Have a good day.

611

Anna Walker: See what I mean?

612

Wasn't that an inspiring conversation

to hear from someone who is boots

613

on the ground experiencing the

evolution that so many clinicians

614

have lived through from COVID to now?

615

Taylor is such a wonderful picture of what

it takes to be successful today, but also

616

what happens when you stay committed to

this process, when you get really, really

617

real about the work that you do best.

618

When you are, as she said, honest about

it, you attract people that value it.

619

You attract people that are sticky and

you get to do work that fills you up and

620

at the end of the day, isn't that why you

got into this line of work to begin with?

621

So I hope you're leaving this interview

feeling inspired and empowered.

622

Like I said, if you are interested in the

framework, that Taylor talked about here.

623

Confident copy in its self-study version

is available for up to 30% off as part

624

of our birthday sale later on this month.

625

You can find all the details for

that walkerstrategyco.com/bs26.

626

But whatever you do next, I hope you take

some learnings from this one into your

627

own practice and that you also can be well

in every area of your life and business.

628

Have a good one.

629

See you next week.

630

Okay.