About the show:

Automation for Agencies (AFA) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric, white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn, launch, scale.

Guest bio:

Federico Terzi is the founder of Borumi, a desktop video creation studio built by Spandino AB in Sweden. A software engineer by trade and a lifelong freelancer, he is also the creator of the open-source text expander Espanso, and he grew a programming YouTube channel to about 10,000 subscribers before building the tool he wished he had for making educational video. Bootstrapped, he has been full-time on Borumi for almost a year.

Key quotes:

"Many times the lifetime deal is kind of like a gold rush. You pay for it and then the founder disappears after 2 months. But [Borumi]'s been around for 2 years and I have plans for the next 5 years." -Federico

Timestamps:

00:00: Intro and episode framing

01:01: What Borumi is and who it is for

03:49: Why guided scenes beat a full video editor

06:03: Why Borumi is not a white-label tool

07:19: Live demo of the script, record and edit workflow

09:00: Claude runs silence removal and captions through the MCP

12:04: Can Claude edit the whole video? Not yet

14:31: Three agency features coming in the next 6 months

17:12: How Borumi came to be

19:20: Why a one-time license works for a desktop app

22:33: Lifetime updates and why the MCP costs him nothing

23:53: Staying bootstrapped and a possible agency lifetime plan

Resources:

Get Borumi for $79 Lifetime

Affiliate disclosure:

Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships. Read the full methodology at automationforagencies.com/avs.