Artwork for podcast Selling the Couch
305: The Power Of Building In Public
17th March 2022 • Selling the Couch • Melvin Varghese, PhD
00:00:00 00:38:12

Share Episode


Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build their products and services in public on social media while others come along for the journey. It’s not easy for those of us who don’t want to display our messiness, but it is a very powerful strategy. Think of building in public as a marketing technique that doesn’t feel like marketing. Join us to learn more!

Our Featured Guest:

Kevon Cheung

Kevon Cheung is a friend who I have learned a lot from watching him build in public on Twitter. I went through his Build in Public Mastery Cohort last winter, and I learned so much! Kevon will explain this concept, what it means, and why it’s important for us as business owners. We will wrap up with Kevon sharing his FUEL framework, a method to use in creating social media posts.

Public Lab

Build in Public Mastery

You’ll Learn:

  • What it means to “build in public” along the entrepreneurial journey–and why it’s a good idea
  • How showing up with flaws and vulnerability helps build a following and establish a connection with others
  • Why consistency is the key in showing people your commitment and intentions
  • Why choosing the platform on which to build in public depends on who and where your audience is
  • How making connections and giving “behind-the-scenes” glimpses will turn people into big fans
  • Kevon’s FUEL framework for creating social media posts: Facts, Unfold, Emotion, and Learnings
  • How to write lines that trigger curiosity without being “clickbait” (Remember, the goal of your first line is to get people to read the second line!)
  • Highlights of Kevon’s course, Build in Public

Mentioned in this episode:

We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists:  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

If you like what you hear, subscribe to the show!

Never miss an episode! Subscribe to the show where ever you listen to your podcast. This will keep you up to date on all the latest releases and news going on in the STC world!

Sign up for the new online course workshop of a small launch to a $300K course at

Sign up for the new online course workshop of a small launch to a $300K course at