Artwork for podcast Business Without Bullsh-t
EP 66 - Ryan Welmans: "Aim to work on the business instead of in the business"
Episode 6615th February 2022 • Business Without Bullsh-t • Oury Clark
00:00:00 00:34:43

Share Episode

Shownotes

Joining us this week is Ryan Welmans, CEO at Sopro - a B2B service which helps identify, engage and generate potential customer leads for businesses.


Ryan co-founded Sopro in 2015 after several senior business setup and growth roles, and to-date, Sopro has grown to international acclaim with a multi-million pound turnover and winning various high profile awards along the way.


Our conversation with Ryan unpacks the mechanics of how successful B2B email marketing actually works: from the conversational nuance in subject lines to using tech to fully personalise a person's click-thru experience to your website, Ryan tells us everything about how to make a meaningful impact in a person's inbox and even vastly improve cold-calling strategies. We also hear how Ryan grew Sopro to become a 250+ person company and a new business incubator, giving sage advice along the way.


Another packed episode full of straight talking advice minus the BS.


BWB is powered by Oury Clark.

Follow

Links