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There's been a lot of talk lately about video podcasting, and if you've spent
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any time on social media, you've probably seen people saying that if you're
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not doing video, you're already behind. But here's the thing.
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Audio is still a huge part of podcasting.
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In fact, recent research shows that the vast majority of podcast consumers still
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listen to podcasts, even when video is available.
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One study found that 92% of podcast consumers say they listen to podcasts,
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while only a small percentage say they exclusively watch them.
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And that's not really surprising when you think about it, because audio podcasts
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fit into moments where video simply doesn't.
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Driving to work, walking the dog, going for a run. People aren't sitting down
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to watch in these moments, they're listening.
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Now, does that mean you should ignore video? Not necessarily.
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Video can be great for discovery, promotion, and reaching new audiences.
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Research shows plenty of listeners discover podcasts through video,
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and then go on to listen to the audio version.
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But that's very different from saying every podcast needs to become a video show.
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Because at the end of the day, people aren't coming back because you had three camera angles.
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They're coming back because your content is good. So, if you're an audio-only
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podcaster wondering if you can still grow your show, the answer is yes.
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Focus on making your podcast valuable, engaging and easy to listen to.
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Because while video is growing, audio is still what millions of podcast listeners
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choose every single day. and that's not changing anytime soon.
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And I'll leave links to the research that I mentioned in the episode in the
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show notes so be sure to check them out.
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Until the next time, happy podcasting.
