Key Takeaways:

[0:41] Introducing Matteo Grassi

[5:15] How Matteo got into breakdancing at a young age

[12:09] How the decriminalization of drugs in Lisbon became a catalyst for drug scammers

[14:32] Why entrepreneurship is a gateway to freedom for Matteo and his story on how he started his first business

[22:50] What happened in 2012, and why it was the turning point of Matteo’s life

[27:16] Why Matteo believes that thinking of the future too much is a double-edged sword

[31:56] How Matteo leveraged his entrepreneurial journey to gain clarity and find alignment with himself

[36:07] Matteo’s approach to building a business

[45:37] How understanding psychology helped Matteo in his business endeavors

[53:00] How you can leverage psychology and consumer behavior for your marketing needs