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Declared intent vs assumed intent with Pete Lorenco, VP of Marketing at HYCU
Episode 1911th July 2023 • The Loop • Cognism
00:00:00 00:27:58

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Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?

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