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Episode 37: Anthony Iannarino on the Most Important Components of Sales Strategy
Episode 374th January 2021 • Above The Business • Bradley Hamner
00:00:00 00:59:06

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We’re starting off 2021 strong with a very special guest on today’s podcast episode. With us today is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sales, Anthony Iannarino.

Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He’s written numerous books on sales including: The Lost Art of Closing, The Only Sales Guide You’ll Ever Need, and Eat Their Lunch.

In today’s episode, we touch on a variety of topics such as: 

  • What are the only three choices for you to make in your business? 
  • What are the four different levels of value? 
  • How to get better at asking questions and what does it mean to be consultative. And the only two things you need to become a “Trusted Advisor”. 
  • We also cover what you REALLY need to be looking for when recruiting sales team members and the most difficult thing facing sales reps today. 
  • Finally, we touch upon the habits and rituals of highly successful sales team members.

This is an episode you are absolutely going to want to send to your entire team, especially your sales team.

Learn More About Anthony 

The Sales Blog

Anthony’s Books

Hubspot Sales Blog

The Salesman Podcast: How To Steal Your Competitors Business

Lemlist Live Webinar: How to Close Deals

Freshworks CRM: The 10 Commitments that Drive Sales

Connect with Anthony on Social Media

Twitter

LinkedIn

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