Social media platforms provide huge opportunities to communicate with your audience.  However, understanding which channel to use and how to successfully engage people to know, like and trust your organisation on social media can be overwhelming.

Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, customers and stakeholders. Mel is particularly passionate about encouraging her clients to embrace social media.

In today's episode of Be The Drop, Mel tells us what to consider in your social media strategy, we talk about why memorable stories create such engaging and shareable content and she shares some fantastic tools that will help improve your social media marketing.

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