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234 - Grow Your Leads & Brand with Professional Photography - with LeShayne Maddex
Episode 23416th October 2023 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:23:42

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Did you know that using a Professional Photographer can help you grow your Leads and your Brand at you next Trade Show?

Proud to have on the Trade Show University podcast LeShayne Maddex, a professional photographer who specializes in events, trade shows and taking headshots! LeShayne has been a full-time photographer for over 10 years, and loves bringing value to her clients and making them look the best.

We Discuss:

  • How hiring a photographer can be a value add to your trade show - for everyone involved (organizers, vendors, attendees)
  • What would a photographer do at a trade show?
  • What type of photos should you expect to get from a trade show photographer?
  • How can professional photos impact display and marketing pieces?
  • How can headshots be used to drive booth traffic?

LeShayne's Top Tips:

  • They say a picture is worth 1000 words - having photos from a successful event can help you promote your event in years to come - make sure the tools you have to market are professional, including the photos!
  • Hire someone who has been to trade shows. Be clear on what you are looking for with a photographer, the expectations.

LeShayne's Top Takeaways:

  • Hiring a professional photographer gives everyone involved in a trade show a "souvenir" - for the planners to use in marketing going forward, for the vendors to show off their presence at your trade show AND their booth, and for attendees to show where they have been to increase education/product knowledge for their own clients.


  • Save 10% Discount on Trade show photography services - just mention Trade Show University

Connect with LeShayne Maddex:

Check out our YouTube Channel

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Exhibitor Expert Review - exclusively from Trade Show University

Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit




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