How many calendar reminders do you have right now? How many Post-it notes? How many to-do lists? Every single one of those is a failure point waiting to happen.
Scott shares his own memory trap failure: sales tax due on the third Thursday of every month. Calendar reminder—skipped because low priority. To-do list—bumped to the next day. Post-it note on the monitor—blended into the background. Missed deadlines. Fines. "Hope is a terrible strategy."
The reframe: Calendar reminders are just digital Post-it notes. They still require someone to see them, acknowledge them, and take action. And when that person is sick, on vacation, or overwhelmed? The reminder fires, they dismiss it, and it never gets done.
The diagnostic question: How much work in your business depends on someone remembering to do it?
Where the Memory Trap hides:
- Recurring tasks (time-based triggers)
- Follow-ups (how much revenue lost because someone forgot?)
- Handoffs (how does Person B know it's their turn?)
Why it's dangerous: The Memory Trap is invisible until it fails. When someone remembers, nothing happens—the work gets done. When someone forgets, everything breaks. And then you blame the person. But you built a system that required them to remember. That's a system problem.
The three-part escape:
- Identify every memory-dependent task (calendar reminders, to-do lists, Post-it notes)
- Convert time triggers to action triggers (when X happens, do Y—not "remember on Monday")
- Build alerts for failures, not just reminders for tasks
Scott's payroll example: To-do at 8am every other Thursday. But also: at 3pm, if that to-do isn't marked complete, send a text. "Urgent. Payroll not approved." The alert catches what the reminder missed.
The Post-it note distinction: Capturing a problem is a one-time act of awareness—that's a tool for seeing. Relying on Post-it notes to execute recurring work—that's a crutch for remembering. One is improvement. The other is a trap.
Connection to SCALE: A = Automate the trigger. L = Leverage the data (visibility into what's NOT happening).
Your action: Find one recurring task that depends on someone remembering. Convert it from a time trigger to an action trigger. Automate it. Set up an alert.
Got a business question? Ask Scott here: scotttodd.net/ask
