6-Step Publicity Rockstar method to increase your audience and visibility.   

PR is not just for big brands!   

Simone Sauter, PR expert for Solopreneurs joins me this week on the podcast.   

Key points include understanding the ideal client, pitching to the right platforms, creating compelling content, and leveraging media coverage for growth.  

Top advice here is to make your pitch personal and offer value that will resonate with the podcast host or publication’s audience.  

 

"You don't build relationships by just copy-pasting something. It's like with a friendship, you also don't make friends with a cookie-cutter strategy." 

 

 About Simone  

Simone Sauter is a certified PR Consultant & Visibility Strategist, Publicity Rockstar™, and bestselling author. She teaches coaches and consultants how to get featured in prestigious magazines and podcast shows so they get seen, heard, and highly paid – without wasting time on social media or paying for ads and agencies. The beauty of her approach is that following her Publicity Rockstar™ Method, her clients get all they need to build an impactful brand: Visibility, Authority, Credibility, and Trust.  

Simone has built a very successful coaching business herself solely by utilizing the power of the media and podcast shows. She has been featured in media outlets such as Cosmopolitan, Instyle, and Closer, shared her story on countless podcast and TV shows, built a blog with 100,000+ monthly organic readers, and created an advertising value of more than 3 million euro in just 18 months.  

Besides that, she is a certified PR Consultant with two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 500 companies. 

 

https://www.simonesauter.com 

https://www.simonesauter.com/free-training 

https://www.linkedin.com/in/simonesauter/  

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Rachael Botfield: 00:00:08

Hi, and welcome to podcasting one on one with Rachel.

Rachael Botfield: 00:00:12

This podcast is for busy female entrepreneurs who run their own

Rachael Botfield: 00:00:15

businesses and want to start a podcast or who may already have a podcast.

Rachael Botfield: 00:00:20

I want to share practical information and tips on how you can get your podcast

Rachael Botfield: 00:00:25

started and managing it along the way.

Rachael Botfield: 00:00:27

I'll also be interviewing other female podcast hosts to give you

Rachael Botfield: 00:00:30

real insight into what it's like.

Rachael Botfield: 00:00:32

Have

Rachael Botfield: 00:00:43

Hi everyone, and welcome to this week's episode today.

Rachael Botfield: 00:00:47

I'm excited to have Simone Sauter here with me.

Rachael Botfield: 00:00:51

She's going to talk about PR for your podcast.

Rachael Botfield: 00:00:54

She is a PR expert for solopreneurs.

Rachael Botfield: 00:00:57

Thank you so much for being here, Simone.

Rachael Botfield: 00:00:58

Do you want to tell us a little bit about you and a little bit how you

Rachael Botfield: 00:01:01

got into the PR for solopreneurs?

Simone Sauter: 00:01:04

First of all, thanks for having me, Rachel.

Simone Sauter: 00:01:05

I'm really excited to be here.

Simone Sauter: 00:01:07

So to answer the question, like, how did I get into PR?

Simone Sauter: 00:01:10

Like, first of all, that's my background, right?

Simone Sauter: 00:01:13

I studied journalism.

Simone Sauter: 00:01:14

I studied PR.

Simone Sauter: 00:01:14

I used to work as a journalist.

Simone Sauter: 00:01:16

I used to work as a PR manager, but how I really got into it as an entrepreneur

Simone Sauter: 00:01:21

is like a little bit of a longer story.

Simone Sauter: 00:01:24

So in May, 2012, my ex left me after 10 years relationship,

Simone Sauter: 00:01:28

completely out of the blue.

Simone Sauter: 00:01:30

And, uh, his new partner moved in with him four weeks later and I was devastated.

Simone Sauter: 00:01:35

I really had to go through like this two year, uh, really a challenging time.

Simone Sauter: 00:01:40

Right.

Simone Sauter: 00:01:40

So, but that's when I started with personal development.

Simone Sauter: 00:01:43

Um, and then after those two years, I decided to start a business as a

Simone Sauter: 00:01:48

breakup and divorce coach, right.

Simone Sauter: 00:01:49

Because I wanted to help other women to go, um, to get through

Simone Sauter: 00:01:52

it, break up faster than I did.

Simone Sauter: 00:01:54

And, um, so that's what I did in August, 2014.

Simone Sauter: 00:01:59

And then I did what all the marketing gurus told me, right?

Simone Sauter: 00:02:03

So I, I really did everything from, you know, social media to summits,

Simone Sauter: 00:02:08

webinars, whatever it was, I did it.

Simone Sauter: 00:02:10

And then six months down the road, I, you know, I was kind of burned

Simone Sauter: 00:02:14

out because nothing really worked.

Simone Sauter: 00:02:16

I was busy doing everything and I was completely overwhelmed.

Simone Sauter: 00:02:20

And then I was like, okay, I should actually do PR for my own business.

Simone Sauter: 00:02:23

Right.

Simone Sauter: 00:02:24

So I didn't do it in the beginning because I had this limiting

Simone Sauter: 00:02:27

belief that a lot of people have.

Simone Sauter: 00:02:28

It's like getting prices just for, for companies and people who are well known,

Simone Sauter: 00:02:33

right, because I used to work for Siemens.

Simone Sauter: 00:02:35

I used to work for Daimler.

Simone Sauter: 00:02:37

My last position was for match.

Simone Sauter: 00:02:38

com for the German speaking market.

Simone Sauter: 00:02:40

So all big household names.

Simone Sauter: 00:02:42

And obviously it worked because they are household names already.

Simone Sauter: 00:02:45

And, uh, yeah, but I knew what PR can do for you, right?

Simone Sauter: 00:02:48

If you get press, if you get on podcast shows and you, how

Simone Sauter: 00:02:51

it can grow your business.

Simone Sauter: 00:02:53

And, uh, then I committed to it.

Simone Sauter: 00:02:54

I dropped almost everything else.

Simone Sauter: 00:02:57

And then I really started to see my business grow because, you know, I got

Simone Sauter: 00:03:01

into like, uh, Cosmopolitan and InStyle and Closer and like a big like national

Simone Sauter: 00:03:06

German speaking podcast even been on TV and from all of that I got a publisher

Simone Sauter: 00:03:12

knocked on my door and said like hey do you want to publish a book with us it

Simone Sauter: 00:03:15

was a became a best selling book also yeah and basically I also lived as a

Simone Sauter: 00:03:21

digital nomad for three years, and I met a lot of entrepreneurs, a lot of

Simone Sauter: 00:03:26

people, um, a lot of solopreneurs as well.

Simone Sauter: 00:03:29

And they all asked me, like, how did you do this?

Simone Sauter: 00:03:31

How did you get into cosmopolitan?

Simone Sauter: 00:03:32

How, like, and I was always like, okay, it's not rocket science, is it?

Simone Sauter: 00:03:36

But people didn't understand how to do it, because that's what I

Simone Sauter: 00:03:39

understood by then, is like PR is this mysterious thing in people's heads.

Simone Sauter: 00:03:44

And they think it's not possible for them or it's only possible

Simone Sauter: 00:03:48

if they are a brand already.

Simone Sauter: 00:03:51

Actually, you build your brand by getting publicity, right?

Simone Sauter: 00:03:55

By getting yourself out there.

Simone Sauter: 00:03:57

So yeah.

Simone Sauter: 00:03:58

And then in 2018, I thought, okay, you know, let's, let's start

Simone Sauter: 00:04:02

some like a side hustle, right?

Simone Sauter: 00:04:03

So like my PR side hustle, um, and my side hustle pretty quickly

Simone Sauter: 00:04:07

became my main business, like within four months, because I had so many

Simone Sauter: 00:04:10

people asking me to, to help them.

Simone Sauter: 00:04:12

And that's when I then shut down my.

Simone Sauter: 00:04:14

Breakup and divorce coaching business.

Simone Sauter: 00:04:16

And I fully focused on my PR business.

Simone Sauter: 00:04:18

And now it's, uh, 2024 and I'm still doing it.

Rachael Botfield: 00:04:23

Yeah.

Rachael Botfield: 00:04:23

I hear what you're saying about, you know, PR being this mystical thing, because I

Rachael Botfield: 00:04:27

guess my perception of PR has always been, you know, media execs in London, like

Rachael Botfield: 00:04:33

say big brands, that's what you're doing.

Rachael Botfield: 00:04:35

You know, you're, you're getting that PR.

Rachael Botfield: 00:04:38

And as a solopreneur entrepreneur, how do you leverage that?

Rachael Botfield: 00:04:42

PR because thought, you know, no one's going to want to hear from me.

Rachael Botfield: 00:04:47

So, and getting that traction if they don't know who you are.

Rachael Botfield: 00:04:51

And even more so with podcasting, trying to think how, how can you get that PR

Rachael Botfield: 00:04:58

for your podcast and for your, for your business, for your solopreneur business.

Rachael Botfield: 00:05:03

That's so interesting that actually you can do it.

Rachael Botfield: 00:05:08

And there is a way.

Simone Sauter: 00:05:11

Yeah, yeah, there is a like, and, and, you know, I can,

Simone Sauter: 00:05:15

I, so I have a framework that's called Publicity Rockstar Method,

Simone Sauter: 00:05:18

and it's a six step framework, which is like actually really simple.

Simone Sauter: 00:05:22

And once you understand what you need to do, you can do it yourself.

Simone Sauter: 00:05:25

Right.

Simone Sauter: 00:05:26

All right.

Simone Sauter: 00:05:27

So let me explain the framework.

Simone Sauter: 00:05:28

So the first step, so six steps, the first step is your rockstar offer, right?

Simone Sauter: 00:05:32

Your rockstar offer that stands for the foundation and the foundation is that

Simone Sauter: 00:05:36

you need to understand your ideal client.

Simone Sauter: 00:05:38

To be able to pinpoint the right publications and the

Simone Sauter: 00:05:41

right podcast shows, right?

Simone Sauter: 00:05:43

Because, well, there's no point being published, um, or

Simone Sauter: 00:05:46

interviewed for something that's not consumed by a deal client, right?

Simone Sauter: 00:05:50

Um, and then you also need to understand what you want to be known for.

Simone Sauter: 00:05:54

Because if you don't know what you want to be known for, it's going to

Simone Sauter: 00:05:57

be really hard to come up with story ideas or with what I call core topics

Simone Sauter: 00:06:01

of impact that you want to talk about.

Simone Sauter: 00:06:04

And then the third thing is you should have something in place that you have

Simone Sauter: 00:06:08

sold before, something that you know that works, or at least a lead magnet,

Simone Sauter: 00:06:13

like a free gift that you can give away so that you can collect email

Simone Sauter: 00:06:17

addresses and then market to them.

Simone Sauter: 00:06:19

That's always what I say, come up with a lead magnet that is

Simone Sauter: 00:06:22

really appealing to our client.

Simone Sauter: 00:06:24

And then promote this wherever you published or featured, right?

Simone Sauter: 00:06:28

So that's the foundation.

Simone Sauter: 00:06:30

Then the second step is the audience, which stands for either

Simone Sauter: 00:06:34

building your media list or building your podcast list, right?

Simone Sauter: 00:06:37

So really do your research and take your time and make this list and see

Simone Sauter: 00:06:43

where does your ideal client hang out.

Simone Sauter: 00:06:45

And where can you contribute something that is of value to either the host

Simone Sauter: 00:06:48

or the editor, the journalist, and I write, write this list, right?

Simone Sauter: 00:06:52

So that's the second step.

Simone Sauter: 00:06:54

The third step is the HIT.

Simone Sauter: 00:06:56

And the HIT stands for grabbing either the media's attention or

Simone Sauter: 00:06:59

the podcast host's attention.

Simone Sauter: 00:07:01

And that's where the biggest difference basically is.

Simone Sauter: 00:07:04

So a journalist or an editor is interested in three things, which

Simone Sauter: 00:07:07

is your story, like a story, your expertise, or a strong opinion.

Simone Sauter: 00:07:12

That's what you want to pitch to a journalist or an editor.

Simone Sauter: 00:07:15

And then for the podcast host is what I call core topic of impact, right?

Simone Sauter: 00:07:19

So come up with two to four core topics of impact that you talk about and

Simone Sauter: 00:07:23

offer them to the podcast host, but tie that topic to their audience, right?

Simone Sauter: 00:07:30

So you need to understand their audience.

Simone Sauter: 00:07:32

You need to understand what the show is about.

Simone Sauter: 00:07:34

And then tie your topic to what they do and what the podcast is about.

Simone Sauter: 00:07:39

And then the next step, the fourth step is where we send the pitch or where

Simone Sauter: 00:07:43

we write and send the pitch, right?

Simone Sauter: 00:07:45

And for the, the editors, for the journalists, you need to build rapport and

Simone Sauter: 00:07:50

you need to come up with your story ideas, but what's really crucial for the podcast

Simone Sauter: 00:07:54

host is Is that as what I just said, you need to understand the podcast, right?

Simone Sauter: 00:08:00

So you need to build rapport and has to be a very personalized email.

Simone Sauter: 00:08:05

So with a journalist on editor, they are employed and they write for publication.

Simone Sauter: 00:08:09

And yes, they want, they want you to research them and you need to

Simone Sauter: 00:08:13

build a little bit of rapport, but a podcast host build the podcast.

Simone Sauter: 00:08:18

It's their baby and they are the gatekeeper.

Simone Sauter: 00:08:20

They decide whom they are, whom, whom they will have on the show.

Simone Sauter: 00:08:25

And if you copy paste cold pitches, like no podcast host will accept you

Simone Sauter: 00:08:30

because they, they can see through this.

Simone Sauter: 00:08:31

Like podcast hosts, they get a lot of like, obviously, depending on the

Simone Sauter: 00:08:35

size of the show, but they get a lot of pitches and they can see right

Simone Sauter: 00:08:38

through the BS if you cold pitch, right?

Simone Sauter: 00:08:41

So that's the fourth step.

Simone Sauter: 00:08:42

And then the fifth step is the.

Simone Sauter: 00:08:44

Uh, the performance, which is, you know, either you giving the podcast

Simone Sauter: 00:08:48

interview as I do now, or you do a media interview, if you want to be featured

Simone Sauter: 00:08:53

or you write your guest article, right?

Simone Sauter: 00:08:55

So you can write for big publications and get paid for it.

Simone Sauter: 00:08:59

And yeah, you write it and then you hand it in.

Simone Sauter: 00:09:01

And then the sixth step and the final step, which so many people

Simone Sauter: 00:09:04

get wrong is the promotion, which stands for leveraging, leveraging

Simone Sauter: 00:09:08

your media and podcast coverage for clients, cash and reputation.

Simone Sauter: 00:09:12

So a lot of people, they go and they promote the article that they've been

Simone Sauter: 00:09:16

featured in or that they wrote or the podcast interview that they did once.

Simone Sauter: 00:09:20

If they are really brave, they do it twice and then it just disappears.

Simone Sauter: 00:09:24

Right.

Simone Sauter: 00:09:25

But you really need to understand that your audience grows.

Simone Sauter: 00:09:29

Everybody who, you know, and, and even if people see that you promote the

Simone Sauter: 00:09:33

same piece, um, a couple of times, you know, it's not bad and people will not

Simone Sauter: 00:09:37

recognize, like, think of yourself.

Simone Sauter: 00:09:39

Do you know, like from the people that you follow, where they all have

Simone Sauter: 00:09:42

been featured and published you don't, because it's, you know, you see it.

Simone Sauter: 00:09:45

And then it's like, oh, wow, that's interesting.

Simone Sauter: 00:09:47

Maybe you read it and that's it.

Simone Sauter: 00:09:49

Right.

Simone Sauter: 00:09:50

And then when they promote it four weeks later, it's like, okay, yeah.

Simone Sauter: 00:09:54

So, right.

Simone Sauter: 00:09:54

So it's, it's really, you need to.

Simone Sauter: 00:09:57

Really incorporate this into your marketing strategy.

Simone Sauter: 00:09:59

And I share, I think, 30 plus ways with my clients on how they can actually use

Simone Sauter: 00:10:05

this to enhance their marketing so that, um, all the effort that you did is not

Simone Sauter: 00:10:11

for a one, a one time promotion, right?

Simone Sauter: 00:10:13

Because.

Simone Sauter: 00:10:14

You have to do the research, send the pitch, come up with, or like come up

Simone Sauter: 00:10:18

with ideas, send the pitch, like deliver.

Simone Sauter: 00:10:20

And it's quite a lot of work, right?

Simone Sauter: 00:10:22

But it's really fruitful if you understand how to actually make the most out of it.

Rachael Botfield: 00:10:28

Yeah.

Rachael Botfield: 00:10:28

And I say that often with our podcast as well, we don't often repurpose

Rachael Botfield: 00:10:33

or reuse our own episodes enough, um, when we're talking about them

Rachael Botfield: 00:10:37

in our social media to our audience.

Rachael Botfield: 00:10:39

So the same kind of goes, like you say, for when you feature on guest episodes.

Rachael Botfield: 00:10:44

I would say that people and myself included kind of underestimate

Rachael Botfield: 00:10:48

the amount of work that goes into actually pitching for a podcast.

Rachael Botfield: 00:10:52

I've recently been doing some of that myself and looking at, you

Rachael Botfield: 00:10:56

know, podcast guesting as a strategy to increase your visibility.

Rachael Botfield: 00:10:59

And, you know, Actually, when you're looking into it, listening to episodes,

Rachael Botfield: 00:11:04

and I know you don't have to listen to all of the episodes, but you have

Rachael Botfield: 00:11:07

to listen to quite a few to get that sense of what the host is like and, you

Rachael Botfield: 00:11:11

know, even there's that initial research into, do they actually have guests?

Rachael Botfield: 00:11:15

Are they publishing new episodes?

Rachael Botfield: 00:11:16

Because there's a lot of podcasts that actually haven't published episodes

Rachael Botfield: 00:11:19

in the last year or so as well.

Simone Sauter: 00:11:21

Yes, or they don't have guests.

Simone Sauter: 00:11:23

Like I, I, I get pitches.

Simone Sauter: 00:11:25

I used to have two podcasts, right.

Simone Sauter: 00:11:26

And I don't run them anymore.

Simone Sauter: 00:11:27

And they were all solo episodes.

Simone Sauter: 00:11:29

I never did interviews and I still get pitches still now, although I didn't

Simone Sauter: 00:11:32

publish for like four years or something.

Simone Sauter: 00:11:34

So like you have an amazing podcast.

Simone Sauter: 00:11:35

I would love to be a guest on it.

Simone Sauter: 00:11:37

And I'm like, Really?

Simone Sauter: 00:11:38

Like, did you listen?

Simone Sauter: 00:11:39

Did you actually do your research?

Simone Sauter: 00:11:41

Because, you know, and it's just, it, it just shines such a bad

Simone Sauter: 00:11:45

light on you because you can see it's a cookie cutter strategy.

Simone Sauter: 00:11:49

It's like, Oh, okay.

Simone Sauter: 00:11:50

No, I made this copy paste template.

Simone Sauter: 00:11:52

And then I, I changed the first sentence and you get it.

Simone Sauter: 00:11:55

So it's a little bit of personal or also not.

Simone Sauter: 00:11:57

And then I send it and I just cross my fingers and hope for the best.

Simone Sauter: 00:12:00

Like, that's like, so cool.

Simone Sauter: 00:12:02

Throwing spaghetti to the wall, hoping that one sticks.

Simone Sauter: 00:12:04

And if it just doesn't work like this, especially with a pitching podcast host,

Simone Sauter: 00:12:09

but also, um, journalists and editors, it's about building relationships

Simone Sauter: 00:12:12

and you don't build relationships by, you know, just copy paste something.

Simone Sauter: 00:12:17

It's like, it's like with a friendship, you know, you also don't, uh, you,

Simone Sauter: 00:12:20

you, you don't make friends with a cookie cutter strategy, right?

Simone Sauter: 00:12:24

So you have to put effort into building a relationship because this is what you do.

Simone Sauter: 00:12:28

And it doesn't stop after the interview, right?

Simone Sauter: 00:12:30

So you have a relationship with that podcast host and, you know, I have

Simone Sauter: 00:12:35

podcast hosts that I've been on, on shows.

Simone Sauter: 00:12:38

And they really loved my products and they are my affiliate partners.

Simone Sauter: 00:12:42

And then the other way around, sometimes, you know, a podcast host

Simone Sauter: 00:12:45

has a product that I think, Oh, this would be amazing for my audience.

Simone Sauter: 00:12:48

Then I become an affiliate partner for that.

Simone Sauter: 00:12:49

Or, you know, you meet back at a summit or there's like, you start a relationship

Simone Sauter: 00:12:54

and you have to put effort into it.

Simone Sauter: 00:12:56

And that's also where I always say it's quality over quantity, right?

Simone Sauter: 00:13:00

So it's not, there's no point in sending 25 pitches a day, just that you send

Simone Sauter: 00:13:05

them when they're all cold pitches.

Simone Sauter: 00:13:06

Right.

Simone Sauter: 00:13:07

Send one or two per day, um, but send high quality pictures and really show

Simone Sauter: 00:13:12

the host that you relate to the show and you will be much more successful.

Rachael Botfield: 00:13:16

It's starting that collaborative

Rachael Botfield: 00:13:18

relationship as well, isn't it?

Rachael Botfield: 00:13:20

Really?

Rachael Botfield: 00:13:20

Because like you say, you know, you've come into their world.

Rachael Botfield: 00:13:23

Do you really want that to be your only interaction?

Rachael Botfield: 00:13:26

You've literally guested on their show, but then that's it.

Rachael Botfield: 00:13:29

You never speak to them again, you never do anything with them again, and it

Rachael Botfield: 00:13:33

doesn't seem to make sense, especially when you have picked their podcast, that

Rachael Botfield: 00:13:38

you have similar audiences, and there's a lot of opportunities to collaborate

Rachael Botfield: 00:13:42

from, from moving forward there as well.

Rachael Botfield: 00:13:44

So I, I definitely get the quality over quantity.

Rachael Botfield: 00:13:48

And I think as well, that if you're You know, you're confident in your niche.

Rachael Botfield: 00:13:53

And I know everyone liked that word, but you know, you're

Rachael Botfield: 00:13:57

talking to specific people.

Rachael Botfield: 00:14:00

I don't always think there is hundreds of thousands of podcasts out there

Rachael Botfield: 00:14:05

specifically for, uh, trans people.

Rachael Botfield: 00:14:07

Those specific people and that's not a bad thing because you really want to be able

Rachael Botfield: 00:14:12

to get the right people in your audience.

Rachael Botfield: 00:14:14

You're not doing it just like say, throw spaghetti at the wall and hope,

Rachael Botfield: 00:14:17

uh, everybody listening will, you know, want to either get your, buy your

Rachael Botfield: 00:14:21

services or listen to your podcast.

Rachael Botfield: 00:14:23

But I think that that makes that collaboration.

Rachael Botfield: 00:14:27

element more important, finding those people that are in the same, you know,

Rachael Botfield: 00:14:32

adjacent to you, that you can all kind of build that community around it.

Rachael Botfield: 00:14:36

And that's a more sustainable approach as well, because I think sometimes, and

Rachael Botfield: 00:14:40

I've had this myself, that when you're starting a podcast, and I started mine

Rachael Botfield: 00:14:45

with a relatively, you know, low audience.

Rachael Botfield: 00:14:47

I, I haven't been doing this a long time.

Rachael Botfield: 00:14:49

I switched careers.

Rachael Botfield: 00:14:50

So, you know, three years you're building up your audience.

Rachael Botfield: 00:14:53

And sometimes you do get a bit caught up in the numbers where

Rachael Botfield: 00:14:56

you think, Oh, you know, I've not, this person's doing this and that.

Rachael Botfield: 00:14:58

But actually, if you're trying to fill it with people that actually want to hear

Rachael Botfield: 00:15:02

from you rather than filling them full of people that, uh, might tune in every so

Rachael Botfield: 00:15:06

often, but they never, ever engage with you, that's not really worth anything.

Rachael Botfield: 00:15:09

Is it really?

Rachael Botfield: 00:15:11

Cause they're not doing anything with that information.

Simone Sauter: 00:15:14

Yeah, no, but that it's like the same when people say like

Simone Sauter: 00:15:16

you have to build your email list.

Simone Sauter: 00:15:17

Yes, you do, but you have to build it with the right people, right?

Simone Sauter: 00:15:21

In other words, just random people, like, I mean, yeah, you can build

Simone Sauter: 00:15:23

an email list of 20, 000 people.

Simone Sauter: 00:15:24

If nobody's interested in what you have to offer, well, there is no business, right?

Simone Sauter: 00:15:28

So rather have a list of 5, 000 people, but really dedicated

Simone Sauter: 00:15:31

people who want to hear from you, open your emails and, uh, yeah.

Rachael Botfield: 00:15:36

Yeah.

Rachael Botfield: 00:15:37

So one thing that I think is always a worry, like we're saying, like, if

Rachael Botfield: 00:15:41

you're not a household name, if you have a small audience, is it, so it's still

Rachael Botfield: 00:15:47

possible using this framework with having a small audience, um, for your podcast

Rachael Botfield: 00:15:51

or, or for your business to use this to build up that audience in the right way?

Simone Sauter: 00:15:56

You actually, you don't even have to have an audience at all.

Simone Sauter: 00:15:58

You can start this just, you know, from the beginning because, so it, it doesn't

Simone Sauter: 00:16:03

matter if it's a journalist, an editor or a podcast host, it always comes

Simone Sauter: 00:16:07

down to the value that you can offer.

Simone Sauter: 00:16:10

Like, you know, if you can offer amazing value, no podcast host would say like,

Simone Sauter: 00:16:14

Oh, you didn't have one client, you're not in business for like five years, you

Simone Sauter: 00:16:17

know, um, I will not take you on, right.

Simone Sauter: 00:16:21

Except of like the, the big ones, like, you know, the Goldia and like

Simone Sauter: 00:16:24

all the, like, you know, the average, let's say the average podcast host

Simone Sauter: 00:16:28

would just say like, okay, you know, this is amazing information for my,

Simone Sauter: 00:16:31

for my audience and you know, come on.

Simone Sauter: 00:16:33

And it's the same for the media, same publications.

Simone Sauter: 00:16:37

Only really care about the value that you can add.

Simone Sauter: 00:16:41

And, and you don't even have to have a business to, to be able to get into

Simone Sauter: 00:16:44

the media, but you know, if you have a business, uh, which you do, if you listen

Simone Sauter: 00:16:48

to that show, then, you know, you can just utilize their audience for your own

Simone Sauter: 00:16:52

audience and, uh, yeah, it's easier to.

Simone Sauter: 00:16:55

Build a business by using somebody else's business, right?

Simone Sauter: 00:17:00

Tapping into that business, but you know, that, that doesn't come for free, right?

Simone Sauter: 00:17:04

Obviously you need to bring something to the table, which is,

Simone Sauter: 00:17:07

you know, expertise, um, in the most, most of the podcast shows.

Simone Sauter: 00:17:11

And then for the media, it's a story to expertise, or

Simone Sauter: 00:17:14

it's a strong opinion, right?

Simone Sauter: 00:17:15

It's like, like taking a stand on something and, um, saying like,

Simone Sauter: 00:17:19

okay, this is how I think about it.

Rachael Botfield: 00:17:21

Yeah.

Rachael Botfield: 00:17:22

Yeah.

Rachael Botfield: 00:17:23

It's that delivery piece.

Rachael Botfield: 00:17:25

I was speaking to a lady called Loretta Milan.

Rachael Botfield: 00:17:28

She's come on the podcast as well and she's got the Rigid Air podcast

Rachael Botfield: 00:17:31

and her mission is to, you know, wants everyone to believe that

Rachael Botfield: 00:17:35

what they have to say matters.

Rachael Botfield: 00:17:37

And she was talking about, you know, when you have a business or

Rachael Botfield: 00:17:40

a podcast, it is about that impact.

Rachael Botfield: 00:17:43

That you're making that delivery, that is the best kind of quote unquote marketing

Rachael Botfield: 00:17:47

promotion you can do is making sure that you're delivering something amazing to

Rachael Botfield: 00:17:52

people that they actually want to hear it.

Rachael Botfield: 00:17:54

And like you say, that it doesn't really matter what size you, your business slash

Rachael Botfield: 00:17:59

podcast is, you know, someone has thought you've made it hard for them to turn

Rachael Botfield: 00:18:05

you down because you're, you're offering them something that is really valuable.

Rachael Botfield: 00:18:10

for them and for their audience.

Simone Sauter: 00:18:13

Yeah, exactly.

Simone Sauter: 00:18:14

Exactly.

Rachael Botfield: 00:18:15

Brilliant.

Rachael Botfield: 00:18:15

It sounds like a really comprehensive step by step process.

Rachael Botfield: 00:18:20

And I guess it is, it is a fairly simple one.

Rachael Botfield: 00:18:24

I think a lot of the time should be spent, like, researching And then also knowing

Rachael Botfield: 00:18:30

your own ideal audience and having those pieces because it is something that,

Rachael Botfield: 00:18:35

um, like when I started my business, I, I did a copywriting course fairly

Rachael Botfield: 00:18:41

early on, which is where I actually met Hannah, our mutual contact, and Chantal

Rachael Botfield: 00:18:45

Davison, who's an awesome copywriter.

Rachael Botfield: 00:18:47

And we were learning, um, about your ideal client, and it's not something

Rachael Botfield: 00:18:51

that I'd really thought about.

Rachael Botfield: 00:18:53

Up until that point.

Rachael Botfield: 00:18:54

And I think that's really important for something that you kind of keep going

Rachael Botfield: 00:18:59

back to and looking at in your business and for your podcast is to make sure

Rachael Botfield: 00:19:02

that you're kind of on track in your.

Rachael Botfield: 00:19:05

And your focus is that ideal listener and you're making sure that the content

Rachael Botfield: 00:19:10

that you're creating and everything is, is for them rather than for yourself.

Simone Sauter: 00:19:17

Yeah.

Simone Sauter: 00:19:17

But that's also, I mean, that's like, you know, with all marketing strategies

Simone Sauter: 00:19:20

that we do, but I, I incorporate it into the framework because you

Simone Sauter: 00:19:24

know, a lot of people, Forbes, right.

Simone Sauter: 00:19:29

And for many people, that's a great place to be featured, but for some

Simone Sauter: 00:19:32

people it's not the best option.

Simone Sauter: 00:19:33

Right.

Simone Sauter: 00:19:33

Right.

Simone Sauter: 00:19:34

So.

Simone Sauter: 00:19:34

There are other publications out there that people don't think about, but they

Simone Sauter: 00:19:38

just really think of Forbes, right?

Simone Sauter: 00:19:40

So, um, and yeah, so, so rather than going for only the big names

Simone Sauter: 00:19:45

go, go, you know, think about your ideal client and then also.

Simone Sauter: 00:19:49

Think about special interest media.

Simone Sauter: 00:19:51

You can Google just special interest publications and then

Simone Sauter: 00:19:55

the industry where you're in and then see what comes up, right?

Simone Sauter: 00:19:58

Because that's where your ideal client hangs out as well.

Simone Sauter: 00:20:01

Um, and then, you know, of course you can go for Forbes and all the big ones

Simone Sauter: 00:20:04

because they are also amazing for your reputation and obviously they have a

Simone Sauter: 00:20:08

big audience and yes, you can grow your business with them as well, but it's

Simone Sauter: 00:20:12

not only with them, but that's one of the things that I appreciate about it.

Simone Sauter: 00:20:15

See that people think it's like, I, I, I have to go for the big ones.

Simone Sauter: 00:20:19

Right.

Simone Sauter: 00:20:20

And you don't have to, right.

Simone Sauter: 00:20:21

Because that's also a confidence thing.

Simone Sauter: 00:20:24

A lot of people that I talked to is like, Oh, I would love to, but I'm too scared.

Simone Sauter: 00:20:28

And I was like, okay, you, you will never start with Forbes, right?

Simone Sauter: 00:20:31

So you always build up.

Simone Sauter: 00:20:32

So you build up a smaller publications, bigger blogs, websites,

Simone Sauter: 00:20:36

and, and then work yourself up.

Simone Sauter: 00:20:39

Right.

Simone Sauter: 00:20:39

So, uh, it's also not that you start your business and that's then, uh, you know,

Simone Sauter: 00:20:44

from one day to the other, you stand on this in a, in a, In a, in an arena of, you

Simone Sauter: 00:20:49

know, 50, 000 people and give a talk, this is not how you start your business, right?

Simone Sauter: 00:20:52

You would, you would start, you know, getting on a smaller podcast

Simone Sauter: 00:20:56

and then maybe you give a workshop and then, you know, maybe you talk

Simone Sauter: 00:20:59

to a group of a hundred people.

Simone Sauter: 00:21:01

So, you know, it's, it's the same with the media, right?

Simone Sauter: 00:21:03

So especially when you, when you, uh, when you don't have the confidence yet.

Rachael Botfield: 00:21:09

Yeah.

Rachael Botfield: 00:21:09

And I think it's like that realistic kind of, I know organic is like bundled around

Rachael Botfield: 00:21:15

a lot of the word, but I think growing.

Rachael Botfield: 00:21:18

in a more realistic, this has been my experience and a few of the people I've

Rachael Botfield: 00:21:21

been speaking to as well, you know, there are always those people that do

Rachael Botfield: 00:21:24

like, shape their trajectory up, but I think the realistic general, you

Rachael Botfield: 00:21:29

know, people, you have to work hard at, growing your audience and, and, and

Rachael Botfield: 00:21:35

growing that engagement and be realistic about, you know, even the amount of

Rachael Botfield: 00:21:40

time that you have to invest in this.

Rachael Botfield: 00:21:42

Um, I myself, I have, although my kids are teenagers now, my husband works away.

Rachael Botfield: 00:21:47

So I know that I need to do school pickups and stuff and, and I only have a set

Rachael Botfield: 00:21:52

amount of time that I can, can do that in.

Rachael Botfield: 00:21:54

So you also then have to be realistic about what you can

Rachael Botfield: 00:21:57

achieve in that amount of time.

Simone Sauter: 00:22:00

Yeah, exactly.

Simone Sauter: 00:22:01

But I had to adjust a lot in my business since I have kids.

Simone Sauter: 00:22:06

So my kids are three and four.

Simone Sauter: 00:22:08

They need still need a lot of attention, obviously.

Simone Sauter: 00:22:10

Right.

Simone Sauter: 00:22:10

But before I had kids, I mean, I was also like a little bit of a workaholic.

Simone Sauter: 00:22:14

I really I love what I do.

Simone Sauter: 00:22:16

And I, you know, 12 hour workdays, like they were just, you know, They

Simone Sauter: 00:22:20

were not unusual, like not an everyday thing, but they were not unusual,

Simone Sauter: 00:22:23

but I cannot work 12 hours a day now.

Simone Sauter: 00:22:26

Right.

Simone Sauter: 00:22:26

So, um, it's just impossible and I don't want to anymore, but obviously

Simone Sauter: 00:22:30

growth is now slower than it used to be because I can't invest that much time.

Simone Sauter: 00:22:35

Right.

Simone Sauter: 00:22:35

But that's also why I'm a big fan.

Simone Sauter: 00:22:37

Of tapping into already existing audiences because it's some sort of

Simone Sauter: 00:22:40

shortcut, but like what people don't get is like the shortcut is not copy

Simone Sauter: 00:22:45

pasting stuff, um, and send it out.

Simone Sauter: 00:22:48

The shortcut is, okay, I really make myself valuable to the

Simone Sauter: 00:22:51

person that I pitch and then I am allowed to tap into this audience.

Simone Sauter: 00:22:55

Right.

Simone Sauter: 00:22:56

So, um, that is the shortcut.

Simone Sauter: 00:22:58

Yeah.

Simone Sauter: 00:22:58

Yeah.

Rachael Botfield: 00:22:59

Going back and just to what you talked about as the final step

Rachael Botfield: 00:23:03

about promoting and not just doing it once or twice and then letting it fall

Rachael Botfield: 00:23:08

by the wayside and factoring in how much time you've got, would you say that it's

Rachael Botfield: 00:23:13

best to invest your time in, in getting those pitches rather than spending that

Rachael Botfield: 00:23:20

time maybe Cultivating social media posts.

Rachael Botfield: 00:23:23

I mean, I know, you know, in terms of value of time spent, would that be

Rachael Botfield: 00:23:29

better if you've got, especially if you want to grow your audience to focus

Rachael Botfield: 00:23:32

maybe on this type of PR rather than just posting on LinkedIn or Instagram?

Simone Sauter: 00:23:38

Yeah, absolutely.

Simone Sauter: 00:23:39

So I'm, I'm on LinkedIn.

Simone Sauter: 00:23:40

That's also the only platform where I'm at.

Simone Sauter: 00:23:41

I don't like social media.

Simone Sauter: 00:23:43

The thing is.

Simone Sauter: 00:23:46

On social media, like, you know, and I'm, I'm only on LinkedIn, as I said,

Simone Sauter: 00:23:49

I'm like from the last year to now, um, I'm down to one third of the visibility

Simone Sauter: 00:23:54

that I used to have, because they also have this algorithm shifts now, they want

Simone Sauter: 00:23:58

to do more pay for play, like, you know, it's the same, like with Facebook at the

Simone Sauter: 00:24:01

beginning, everybody could see everything, and now everybody can see nothing, right?

Simone Sauter: 00:24:05

Because, uh, it's just how the algorithm works.

Simone Sauter: 00:24:07

If you don't pay to play, then you're almost invisible.

Simone Sauter: 00:24:11

And the growth is just really small.

Simone Sauter: 00:24:13

And if you, I mean, you can grow, of course, um, also on LinkedIn,

Simone Sauter: 00:24:17

but then you have to engage.

Simone Sauter: 00:24:18

You have to talk to a lot of people and post and comment a lot of things.

Simone Sauter: 00:24:22

And that takes up a lot of time.

Simone Sauter: 00:24:24

And I'm not saying you, you shouldn't do this.

Simone Sauter: 00:24:26

You should, um, but focus on one platform, right.

Simone Sauter: 00:24:30

And don't be everywhere.

Simone Sauter: 00:24:31

But then also understand that when you, for example, pitch a podcast host, um,

Simone Sauter: 00:24:37

it takes time to, to do the research and to, to write the pitch and everything.

Simone Sauter: 00:24:42

But when you get accepted, then you create something that you can

Simone Sauter: 00:24:46

also utilize as your social media content, because you have a show,

Simone Sauter: 00:24:50

you can create this audiograms, you can, you know, transcribe it.

Simone Sauter: 00:24:54

You can, you know, you can create a lot of content around this one episode.

Simone Sauter: 00:24:58

And that way you create social media content, but you also get to

Simone Sauter: 00:25:02

tap into the podcast host audience.

Simone Sauter: 00:25:05

And they will also promote the show, obviously, because they

Simone Sauter: 00:25:08

want the show also to grow, right?

Simone Sauter: 00:25:10

And that's also something just on a side note that a lot

Simone Sauter: 00:25:13

of People don't understand.

Simone Sauter: 00:25:15

It's like, especially with a podcast show, the collaboration

Simone Sauter: 00:25:18

is a, is a two way street, right?

Simone Sauter: 00:25:20

So a lot of people, they, they, they think of getting on a podcast to promote

Simone Sauter: 00:25:26

themselves, but they don't understand that They need to also promote the

Simone Sauter: 00:25:31

show because this is how the host, like the, the podcast show grows.

Simone Sauter: 00:25:35

Right.

Simone Sauter: 00:25:35

So I said this on Hannah's podcast as well.

Simone Sauter: 00:25:38

You know, I used to do done for you, pitching, um, for podcast shows.

Simone Sauter: 00:25:43

And I stopped doing it because I got so many replies from hosts that

Simone Sauter: 00:25:47

said, we don't take on anybody from a publicist or a PR agency anymore.

Simone Sauter: 00:25:52

Because from my experience or from the host experience, those people

Simone Sauter: 00:25:56

just want to advertise for free and they don't promote the show.

Simone Sauter: 00:25:59

Right?

Simone Sauter: 00:25:59

So, and I, and I get this, right?

Simone Sauter: 00:26:02

Because if you hire a publicist or a PR agency, the goal is that you

Simone Sauter: 00:26:05

get onto the show, but they often don't have a strategy in place to

Simone Sauter: 00:26:10

actually also promote their interview.

Simone Sauter: 00:26:12

Right?

Simone Sauter: 00:26:12

So, uh, then it's a, it's a, it's a one way street, like the, the guests being

Simone Sauter: 00:26:17

promoted by the host, but the host doesn't like, is unable to grow the show because

Simone Sauter: 00:26:22

the guest doesn't promote the show.

Simone Sauter: 00:26:23

Right.

Simone Sauter: 00:26:24

Right.

Simone Sauter: 00:26:24

And that this is not how it works.

Simone Sauter: 00:26:25

Like with podcasts, it's really a collaboration, as we said earlier, right?

Simone Sauter: 00:26:29

It's a long term relationship and you want to invest in that also

Simone Sauter: 00:26:33

by, you know, promoting the show.

Rachael Botfield: 00:26:36

Yeah, that's, I know that can be a big thing with,

Rachael Botfield: 00:26:40

with podcast You know, ensuring that their guests do promote the show.

Rachael Botfield: 00:26:45

Myself, I always try to encourage my guests to promote the show.

Rachael Botfield: 00:26:50

I'll create some audiograms colours.

Rachael Botfield: 00:26:53

So if they wanted to share it in their brand colours, audiograms and things.

Rachael Botfield: 00:26:56

So that it's not got my podcast brand colours all over their

Rachael Botfield: 00:27:01

social media if they want to.

Rachael Botfield: 00:27:03

And then try to make it as easy as possible for someone

Rachael Botfield: 00:27:06

to be able to promote the show.

Rachael Botfield: 00:27:08

And then, you know, I mention them and tag them into posts.

Rachael Botfield: 00:27:11

on LinkedIn so that they're easily shareable as well, which

Rachael Botfield: 00:27:14

I find is quite a good way.

Rachael Botfield: 00:27:16

If they're busy themselves, if I create a post and mention them in

Rachael Botfield: 00:27:19

it, they'll tend to share it and add their own thoughts to that as well.

Rachael Botfield: 00:27:22

So I think that that, that does work well as, as well.

Rachael Botfield: 00:27:25

That was one of the, you brought up a good thing about, um, you stop doing

Rachael Botfield: 00:27:29

done for you pitching because And that's interesting as to whether or not people

Rachael Botfield: 00:27:34

would reply if it's someone else on their behalf, because you think, are they

Rachael Botfield: 00:27:40

actually bothered about really being on the show or would you, your experience,

Rachael Botfield: 00:27:46

it's, it's best for the host to be you directly contacting other people.

Simone Sauter: 00:27:51

Yeah.

Simone Sauter: 00:27:52

And it's, it's, it's the same for the media.

Simone Sauter: 00:27:55

Right.

Simone Sauter: 00:27:55

So, um, and you know, at the end of the day, it's all rocket science.

Simone Sauter: 00:28:00

And if you hire a PR industry, a PR agency, it doesn't really matter

Simone Sauter: 00:28:03

if it's for podcasts or the media.

Simone Sauter: 00:28:05

At the end of the day, you're not their only client.

Simone Sauter: 00:28:08

Uh, they pitch a lot of people at the same day.

Simone Sauter: 00:28:11

They don't understand your business as good as you do.

Simone Sauter: 00:28:13

Uh, you're the expert, you're flexible.

Simone Sauter: 00:28:15

If an editor says like, okay, this topic isn't quite what we're looking for, but

Simone Sauter: 00:28:18

could you also talk about this, right?

Simone Sauter: 00:28:20

Then, then you, you can say yes, or you could even suggest something else.

Simone Sauter: 00:28:23

No agency can do this for you because they are not you.

Simone Sauter: 00:28:27

And yeah, it's, I, I believe, especially now with AI, like building relationships,

Simone Sauter: 00:28:33

um, becomes more and more important.

Simone Sauter: 00:28:34

And I just really don't believe that, that this is a great strategy.

Simone Sauter: 00:28:39

And I mean, yes, it works.

Simone Sauter: 00:28:40

And some agencies have amazing contacts, right.

Simone Sauter: 00:28:43

But those people also charge you 15 K per month, right.

Simone Sauter: 00:28:46

Um, and you know, and it's a good ride because they have,

Simone Sauter: 00:28:49

they have these contacts, right.

Simone Sauter: 00:28:51

But from my experience, If you build this, these contacts and these relationships

Simone Sauter: 00:28:56

for yourself, you don't lose them because you go for an agency, let's say you go

Simone Sauter: 00:29:01

for an agency, you pay 15 K for the six months retainer, which is, you know, 90

Simone Sauter: 00:29:05

K there already just to, to get started.

Simone Sauter: 00:29:07

And you, you leave, you don't have the contacts, right?

Simone Sauter: 00:29:12

So yes, it's a, it's an easy way because you just pay and then you

Simone Sauter: 00:29:17

obviously, you know, should expect to get featured or published.

Simone Sauter: 00:29:20

Yeah.

Simone Sauter: 00:29:20

Wow.

Simone Sauter: 00:29:20

That's not always how it works.

Simone Sauter: 00:29:22

So yeah.

Simone Sauter: 00:29:23

Publicist is really.

Simone Sauter: 00:29:25

And, and, you know, I teach my clients how to do this in two hours per week.

Simone Sauter: 00:29:28

You don't have to invest hours and hours.

Simone Sauter: 00:29:31

Right.

Simone Sauter: 00:29:31

I mean, think about how, how much time you invest in social media, content

Simone Sauter: 00:29:35

creation, and then think about.

Rachael Botfield: 00:29:39

And that cost barrier, it just isn't realistic.

Rachael Botfield: 00:29:41

I mean, I think the majority of my listeners.

Rachael Botfield: 00:29:45

You know, they're like me, we're, we're solo business owners.

Rachael Botfield: 00:29:48

Um, maybe we've got some support team with us at a VA or somebody working with

Rachael Botfield: 00:29:52

their social media or things like that.

Rachael Botfield: 00:29:54

But that kind of money is not an option.

Rachael Botfield: 00:29:57

And like you say, Nobody knows your business like you do and you are

Rachael Botfield: 00:30:03

your best promotional tool because all that passion and uh, drive that

Rachael Botfield: 00:30:09

you have will come through when you do your, your pitches like you say.

Rachael Botfield: 00:30:13

And I think that's a really great approach for, for other solopreneurs,

Rachael Botfield: 00:30:18

you know, out there that you have a podcast for their business.

Simone Sauter: 00:30:21

Yeah.

Simone Sauter: 00:30:22

And it's also so much easier to, to, to write a personalized pitch, right?

Simone Sauter: 00:30:26

Because you can, you relate to that person.

Simone Sauter: 00:30:28

So I, I once, um, pitched a podcast host, um, and also got on the show

Simone Sauter: 00:30:33

and, and she really loved knitting and all this crafting, handcrafting,

Simone Sauter: 00:30:36

and I'm really, I'm really You know, I'm not, not good at that.

Simone Sauter: 00:30:41

But then, you know, in, in the PS section, I mentioned that my, that

Simone Sauter: 00:30:44

my mom sued my wedding dress, right.

Simone Sauter: 00:30:46

And that I, I really did not inherit any, any of her talent.

Simone Sauter: 00:30:50

Um, and that was the starting point for our conversation.

Simone Sauter: 00:30:52

She was like, Oh, this is amazing.

Simone Sauter: 00:30:54

Like a wedding dress.

Simone Sauter: 00:30:55

And that would suit, is it suit a wedding dress?

Simone Sauter: 00:30:59

Um, and so, yeah, like, you know, as an agency, you're, you're just like,

Simone Sauter: 00:31:03

uh, you know, this is my client.

Simone Sauter: 00:31:05

This is like her expertise.

Simone Sauter: 00:31:07

And, you know, take it or leave it, but, but then this entire human,

Simone Sauter: 00:31:11

human experience is just isn't there.

Simone Sauter: 00:31:14

Uh, whereas when you pitch yourself and, uh, you know, you, you built

Simone Sauter: 00:31:18

this relationship and it doesn't have to be that you need to

Simone Sauter: 00:31:21

investigate for hours and hours.

Simone Sauter: 00:31:22

But if you follow somebody on Instagram or on LinkedIn or whatever it is.

Simone Sauter: 00:31:27

Then you, you understand what this person is about.

Simone Sauter: 00:31:30

Right.

Simone Sauter: 00:31:30

And then you can see like, okay, where do we have something in common?

Simone Sauter: 00:31:33

And then you can just use this and, and, and pick this up and build

Simone Sauter: 00:31:36

a core with that person and also show that you did your research and

Simone Sauter: 00:31:40

that you're not just code pitching.

Rachael Botfield: 00:31:42

Yeah, that's a good point, actually, is during your research,

Rachael Botfield: 00:31:46

having a look at what their social media presence is and, and, you know,

Rachael Botfield: 00:31:51

connecting with them there and maybe being able to contribute to their content and

Rachael Botfield: 00:31:57

things like that, that's another way to start that collaborative relationship.

Rachael Botfield: 00:32:00

Yeah, exactly.

Rachael Botfield: 00:32:01

Yeah.

Rachael Botfield: 00:32:02

Wow.

Rachael Botfield: 00:32:02

So that's so much information there, Simone.

Rachael Botfield: 00:32:05

Absolutely brilliant.

Rachael Botfield: 00:32:06

I think there's a lot there for everyone to take away.

Rachael Botfield: 00:32:10

We'll put all your information in the show notes.

Rachael Botfield: 00:32:13

I'd love you to just leave us with kind of like your top tip.

Rachael Botfield: 00:32:17

What's the most, uh, important thing where people should start?

Rachael Botfield: 00:32:22

I think the

Simone Sauter: 00:32:22

most important thing is to understand that building, like, the

Simone Sauter: 00:32:26

confidence you get to really get yourself out there on the bigger podcast shows,

Simone Sauter: 00:32:30

on the bigger publications, is really by starting small and building up, right?

Simone Sauter: 00:32:36

So it's, we, we, We get confident by doing the things and not

Simone Sauter: 00:32:41

by thinking about things.

Simone Sauter: 00:32:42

And it's, it's less nerve wracking to, you know, to write a guest

Simone Sauter: 00:32:47

article for another website than to write a column for Forbes, right?

Simone Sauter: 00:32:53

So there is a big difference there, but then, you know,

Simone Sauter: 00:32:57

when you publish your first.

Simone Sauter: 00:32:59

you get your first podcast interview and you, your system, basically your

Simone Sauter: 00:33:02

nervous system is like, Oh, okay, this actually felt, it felt good because,

Simone Sauter: 00:33:06

you know, once it's published, it's like, Oh, you know, I can send it.

Simone Sauter: 00:33:08

I can share it.

Simone Sauter: 00:33:09

I'm published, you know, and then, you know, you, um, you build this confidence

Simone Sauter: 00:33:13

and you can see, and more importantly, feel that nothing, nothing bad happens

Simone Sauter: 00:33:18

actually, um, because that's a thing that my clients, um, face involves like fear

Simone Sauter: 00:33:23

of visibility and, uh, fear of, I am not good enough, To write for big publications

Simone Sauter: 00:33:28

or be featured in a, I always say Forbes because it's just a number one publication

Simone Sauter: 00:33:33

that everybody wants to get in.

Simone Sauter: 00:33:34

So yeah, confidence starts by really, by really doing the things

Simone Sauter: 00:33:38

and not thinking about the things.

Rachael Botfield: 00:33:40

Yeah, that's a great thought to leave with.

Rachael Botfield: 00:33:42

There is that feeling of I did it is just the best feeling and yeah, starting

Rachael Botfield: 00:33:50

small with one, one piece, one focus and then building, building on that.

Rachael Botfield: 00:33:55

Yeah, exactly.

Rachael Botfield: 00:33:56

Brilliant.

Rachael Botfield: 00:33:57

Thanks so much for coming on and chatting with me today, Simone, and

Rachael Botfield: 00:34:00

hope to catch up with everybody soon.

Rachael Botfield: 00:34:02

Thanks.

Rachael Botfield: 00:34:03

Bye.

Rachael Botfield: 00:34:03

Thanks.

Rachael Botfield: 00:34:06

Thanks for listening to the show.

Rachael Botfield: 00:34:08

If you'd like to connect with me or get in touch, then head on over to my website.

Rachael Botfield: 00:34:12

If you liked the episode, then I'd love it if you could leave me a

Rachael Botfield: 00:34:14

review in your chosen podcast app.

Rachael Botfield: 00:34:16

Your feedback is much appreciated.

Rachael Botfield: 00:34:18

See you next time.