Adam Butler, Director of Sales and Marketing at Avamore Capital, returns to the podcast to talk about the lender’s remarkable growth story – a 90% increase in volumes in H2 2025, driven by bespoke in-house tech, an expanded and increasingly diverse sales team, and a renewed commercial mindset. Adam unpacks Avamore’s £250 million lending target for the new financial year, explains how their new broker portal and DIP calculator are set to transform broker efficiency, and shares his take on certainty of funding, geographic expansion beyond the South-East, and why saying no the right way is sometimes the most powerful sales tool. Packed with insights on what makes deals progress well, how to compete with ‘hot lenders’, and why trust will always beat price in specialist finance.

Guest: Adam Butler, Director of Sales and Marketing, Avamore Capital

Guest Socials: LinkedIn – https://www.linkedin.com/in/adam-butler1/

Sponsored by:

Avamore Capital

https://avamorecapital.com

#SpecialistFinance #PropertyFinance #BridgingFinance #DevelopmentFinance #SpecialistLending #Bridging #Development #Business #Leadership #Fintech #PropertyDevelopment #RealEstateFinance #BusinessStrategy #TeamBuilding #SalesLeadership #BrokerRelationships #PropertyFunding #LendingTechnology #AvaMoreCapital #CertaintyOfFunding

Chapters:

00:00:00 – Intro and Adam’s Career Milestones at Avamore

00:07:40 – Building a Diverse, Knowledgeable Sales Team

00:11:54 – Lending Appetite and Core Products

00:19:07 – Geographic Expansion Beyond the South-East

00:24:26 – Market Dynamics and the Competitor Landscape

00:29:15 – The £250 Million Target

00:33:04 – Tech That Enables, Not Replaces

00:43:39 – What Makes a Deal Progress Well

00:52:52 – Staying Focused Amid Market Noise

01:02:15 – Scaling the Team and Career Advice